A fresh edition of the sustainable design pioneer Victor Papanek’s classic and ever-relevant book examining the important role of design in combating climate change. Whether it’s horror at the plastic littering the world’s beaches or despair at the melting polar ice caps, the world is gradually waking up to the impending climate disaster. In The Green Imperative , Papanek argues for design that addresses these issues head-on. This means using materials that can be recycled and reused, no more pointless packaging, thinking about how products make us feel and engage all our senses, putting nature at the heart of design, working at a smaller scale, rejecting aesthetics for their own sake, and thinking before we buy. First published at the end of the twentieth century, this book offered a plethora of honest advice, clear examples, and withering critiques, laying out the flaws of and opportunities for the design world at that time. A quarter of a century on, Papanek’s lucid prose has lost none of its verve, and the problems he highlights have only become more urgent, giving today’s reader both a fascinating historical perspective on the issues at hand and a blueprint for how they might be solved.

From one of the most provocative entrepreneurs of our time, Marc Ecko reveals his formula for building an authentic brand or business in a compelling how-to guide that’s perfect to “educate the next generation of dreamers” ( Kirkus Reviews ). As instructive as it is innovative, Unlabel empowers you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This visual blueprint teaches you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine. With Unlabel , you will discover your own voice by overcoming fear, take action and deliver on your promises, understand why failure is essential, learn how your product or service makes people feel, and recognize if your nostalgia for the past is hampering your ability to envision your future. Unlabel provides a bold and honest approach to building an authentic personal brand, and a roadmap for growing a bootstrap start-up into a sustainable business.

Cross-Cultural Design is the first book to examine the challenges and rewards experienced by the world's leading communication professionals when handling assignments outside their own cultures. The solutions to these marketing problems are documented here in 309 stunning full-colour images, accompanied by the creators' provocative descriptions of their setbacks, triumphs and discoveries.The works shown range from designs for advertisements, corporate identity programmes, annual reports, films, packages, books, magazines, posters and signage to currency, postage stamps and environmental graphics. Among clients represented are banks, print media, software companies, airlines, governments and manufacturing firms.This anthology is introduced by Henry Steiner's stimulating essay "Spam Sushi and Chameleons", which articulates the issues and provides conceptual ideas for succeeding in the global marketplace. In the pages that follow, the work of such outstanding professionals as Saul Bass, Walter Bernard, Ken Cato, Ivan Chermayeff, Joe Duffy, Alan Fletcher, Dan Friedman, Milton Glaser, Eiko Ishioka, Tibor Kalman, Clement Mok, Erik Spiekermann and Henry Wolf is illustrated and discussed. This unique volume also includes much practical information, a contributors' directory, an extensive bibliography and a thorough index.Cross-Cultural Design will be welcomed as both a thought-provoking exploration of international design and an invaluable reference source for designers, advertising agencies, marketing professionals, business corporations, scholars and students.

An ambitious monograph on Neri Oxman, one of the most inventive minds of our time, whose interdisciplinary design work blends, transcends and redefines the practices of computer science, digital fabrication, material science and synthetic biology. Neri Oxman has forged a singular career across design, science and technology for over twenty years. Trained as both a medical doctor and an architect, she has brought an entirely new spirit of thinking and experimentation to all facets of design. Oxman defines her work at the MIT Media Lab, which approaches nature as processes and substances to be molded to design ends, as 'material ecology.' Using this method, products and buildings are designed as interactive entities that are environmentally informed, biologically augmented, computationally grown and digitally manufactured. The products of her ground-breaking methods are arresting and have major implications for all aspects and scales of design, where Oxman's work is at the edge of many interrelated - and unexpected - practices. From using silkworms' thread to generate a cocoon-like construction to a synthetic apiary, from a water-based fabrication platform that prints structures made out of biopolymers, to automated microrobots that can build their own structure, Oxman and her teams are producing an entirely new vocabulary for designers with far-reaching implications. Mediated Matter is the first comprehensive overview of Oxman's work. Six central chapters - Biopolymers, Cellular Solids, Fibers, Functional Pigments, Organic Comb and Symbiotic Microbes - present the thinking behind the key projects and the process of their creation as well as, crucially, their potential for use in the built environment, all shown in detail through diagrams, explanatory texts, process documents and breathtaking photographs. Through its scientific rigour, sheer imagination and design innovation, this novel publication, like its author, is a future-facing manifesto for a true symbiosis of nature and design.