Cross-Cultural Design is the first book to examine the challenges and rewards experienced by the world's leading communication professionals when handling assignments outside their own cultures. The solutions to these marketing problems are documented here in 309 stunning full-colour images, accompanied by the creators' provocative descriptions of their setbacks, triumphs and discoveries.The works shown range from designs for advertisements, corporate identity programmes, annual reports, films, packages, books, magazines, posters and signage to currency, postage stamps and environmental graphics. Among clients represented are banks, print media, software companies, airlines, governments and manufacturing firms.This anthology is introduced by Henry Steiner's stimulating essay "Spam Sushi and Chameleons", which articulates the issues and provides conceptual ideas for succeeding in the global marketplace. In the pages that follow, the work of such outstanding professionals as Saul Bass, Walter Bernard, Ken Cato, Ivan Chermayeff, Joe Duffy, Alan Fletcher, Dan Friedman, Milton Glaser, Eiko Ishioka, Tibor Kalman, Clement Mok, Erik Spiekermann and Henry Wolf is illustrated and discussed. This unique volume also includes much practical information, a contributors' directory, an extensive bibliography and a thorough index.Cross-Cultural Design will be welcomed as both a thought-provoking exploration of international design and an invaluable reference source for designers, advertising agencies, marketing professionals, business corporations, scholars and students.

The middle class black women who people Judith Weisenfeld's history were committed both to social action and to institutional expression of their religious convictions. Their story provides an illuminating perspective on the varied forces working to improve quality of life for African Americans in crucial times. When undertaking to help young women migrating to and living alone in New York, Weisenfeld's protagonists chose to work within a national evangelical institution. Their organization of a black chapter of the Young Women's Christian Association in 1905 was a clear step toward establishing a suitable environment for young working women; it was also an expression of their philosophy of social uplift. And predictably it was the beginning of an equal rights struggle--to work as equals with white women activists. Growing and adapting as New York's black community evolved over the decades, the black YWCA assumed a central role both in the community's religious life and as a training ground for social action. Weisenfeld's analysis of the setbacks and successes closes with the National YWCA's vote in 1946 to adopt an interracial charter and move toward integration of local chapters, thus opening the door to a different set of challenges for a new generation of black activists. Weisenfeld's account gives a vibrant picture of African American women as significant actors in the life of the city. And it bears telling witness to the religious, class, gender, and racial negotiations so often involved in American social reform movements.

Haymarket Books proudly brings back into print Winona LaDuke's seminal work of Native resistance to oppression. This thoughtful, in-depth account of Native struggles against environmental and cultural degradation features chapters on the Seminoles, the Anishinaabeg, the Innu, the Northern Cheyenne, and the Mohawks, among others. Filled with inspiring testimonies of struggles for survival, each page of this volume speaks forcefully for self-determination and community. Winona LaDuke was named by Time in 1994 as one of America's fifty most promising leaders under forty. In 1996 and 2000, LaDuke served as Ralph Nader's vice presidential running mate in the Green Party.