""There are three rules for running a business; fortunately, we don't know any of them." In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Paul's own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman's Own became a major player in the food business. The company's profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses. In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic "Odd Couple" style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the company's profits, empty the coffers, and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps. With rareglimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational.

This book provides relevant theoretical frameworks and the latest empirical research findings in Operations Research (OR) and Management Science (MS) as applied to sustainability. Its goal is to identify and describe ways in which OR and MS have been applied to and influenced the development of sustainability. Many of the issues we face today stem from the interconnectivity of the economy, society, and the environment, and from how both the economy and society are affecting the environment. In response, there have been a range of local and global efforts to advance society without harming the natural environment. The book showcases how OR/MS can help to address these issues, specifically with regard to renewable energy, smart industry, smart cities, transportation, smart homes and devices, etc. This book is intended for professionals in the fields of energy, engineering, information science, mathematics and economics, and for researchers who wish to develop new skills in connection with sustainability, or whose work involves sustainability.