Award-winning writer and psychologist Steven Pinker has continually shown that provocative, complex ideas can be translated into bestsellers. In this extract from How the Mind Works he takes us deep into the human psyche as he considers people's desire for happiness, the power of the emotions and how love can come to conquer all.

Ideas, Dan Sperber argues, may be contagious. They may invade whole populations. In the process, the people, their environment, and the ideas themselves are being transformed. To explain culture is to describe the causes and the effects of this contagion of ideas. This book will be read by all those with an interest in the impact of the cognitive revolution on our understanding of culture.

A neuroscientist demystifies the subject of consciousness in this up-to-date discussion of mind-body connections. How does the firing of neurons give rise to subjective sensations, thoughts, and emotions? How can the disparate domains of mind and body be reconciled? The quest for a scientifically based understanding of consciousness has attracted study and speculation across the ages. In this direct and non-technical discussion of consciousness, Dr. Gerald M. Edelman draws on a lifetime of scientific inquiry into the workings of the brain to formulate answers to the mind-body questions that intrigue every thinking person. Concise and understandable, the book explains pertinent findings of modern neuroscience and describes how consciousness arises in complex brains. Edelman explores the relation of consciousness to causation, to evolution, to the development of the self, and to the origins of feelings, learning, and memory. His analysis of the brain activities underlying consciousness is based on recent remarkable advances in biochemistry, immunology, medical imaging, neuroscience, and evolutionary biology, yet the implications of his book extend farther--beyond the worlds of science and medicine into virtually every area of human inquiry.

"When it comes to the phenomenon that is consciousness, there is one point on which scientists, philosophers, and artists all agree: that it feels like something to be us. Yet the fact we have subjective experience of the world remains one of nature's greatest mysteries. How is it that our mental operations are accompanied by feelings, thoughts, and a sense of self? What would a scientific investigation of our inner life look like, considering we have as little distance and perspective on it as fish do of the sea? In A World Appears, Michael Pollan traces the unmapped continent that is consciousness, bringing radically different perspectives-scientific, philosophical, literary, spiritual and psychedelic-to see what each can teach us about this central fact of life. When neuroscientists began studying consciousness in the early 1990s, they sought to explain how and why three pounds of spongy grey matter could generate a subjective point of view-assuming that the brain is the source of our felt reality. Pollan takes us to the cutting edge of the field, where scientists are entertaining more radical (and less materialist) theories of consciousness. He introduces us to "plant neurobiologists" searching for the first flicker of consciousness in plants; scientists striving to engineer feelings into AI, and psychologists and novelists seeking to capture the felt experience of our slippery stream of consciousness. In Pollan's dazzling exploration of consciousness, he discovers a world far deeper and stranger than our everyday reality. Eye-opening and mind-expanding, A World Appears takes us into the laboratories of our own minds, ultimately showing us how we might make better use of the gift of awareness to more meaningfully connect with our deepest selves"-- Provided by publisher.