The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. This lens of analysis suggests how we come to make selections such as choosing a mate, the foods we eat, the gifts that we offer, and more. It also highlights how numerous forms of dark side consumption, including pathological gambling, compulsive buying, pornographic addiction, and eating disorders, possess a Darwinian etiology. Engaging and diverse in scope, the book maps consumption phenomena onto four key Darwinian modules: survival, reproduction, kin selection, and reciprocal altruism. As an interesting proposal, the author suggests that media and advertising contents exist in their particular forms because they are a reflection of our evolved human nature - negating the notion that they exist through the reverse causal link, as proposed by social constructivists. The link between evolutionary theory and consumption behaviors is detailed throughout the book via an examination of (among many others): appearance-enhancing products and services; financial and physical risk-taking; use of sexual imagery and the depictions of women in advertising; and television programs, movies, songs, music videos, literature, religion, and art. The Evolutionary Bases of Consumption will appeal to evolutionists who desire to explore new areas wherein evolutionary theory can be applied; consumer and marketing scholars who wish to learn about the ways in which biological-and evolutionary-based theorizing can be infused into the consumer behavior/marketing/advertising disciplines; as well as other interdisciplinary scholars interested in gaining knowledge about the power of evolutionary theory in explaining a wide range of behavioral phenomena.

"We're all hypocrites. Why? Hypocrisy is the natural state of the human mind. Robert Kurzban shows us that the key to understanding our behavioral inconsistencies lies in understanding the mind's design. The human mind consists of many specialized units designed by the process of evolution by natural selection. While these modules sometimes work together seamlessly, they don't always, resulting in impossibly contradictory beliefs, vacillations between patience and impulsiveness, violations of our supposed moral principles, and overinflated views of ourselves. This modular, evolutionary psychological view of the mind undermines deeply held intuitions about ourselves, as well as a range of scientific theories that require a "self" with consistent beliefs and preferences. Modularity suggests that there is no "I." Instead, each of us is a contentious "we"--a collection of discrete but interacting systems whose constant conflicts shape our interactions with one another and our experience of the world"--Jacket

In The Sleepwalkers and The Act of Creation Arthur Koestler provided pioneering studies of scientific discovery and artistic inspiration, the twin pinnacles of human achievement. The Ghost in the Machine looks at the dark side of the coin: our terrible urge to self-destruction... Could the human species be a gigantic evolutionary mistake? To answer that startling question Koestler examines how experts on evolution and psychology all too often write about people with an 'antiquated slot-machine model based on the naively mechanistic world-view of the nineteenth century. His brilliant polemic helped to instigate a major revolution in the life sciences, yet its 'glimpses of an alternative world-view' form only the background to an even more challenging analysis of the human predicament. Perhaps, he suggests, we are a species in which ancient and recent brain structures - or reason and emotion - are not fully co-ordinated. Such in-built deficiencies may explain the paranoia, violence and insanity that are central strands of human history. And however disturbing we find such issues, Koestler contends, it is only when we face our limitations head-on that we can hope to find a remedy.

The role of genetic inheritance dominates current evolutionary theory. At the end of the nineteenth century, however, several evolutionary theorists independently speculated that learned behaviors could also affect the direction and rate of evolutionary change. This notion was called the Baldwin effect, after the psychologist James Mark Baldwin. In recent years, philosophers and theorists of a variety of ontological and epistemological backgrounds have begun to employ the Baldwin effect in their accounts of the evolutionary emergence of mind and of how mind, through behavior, might affect evolution. The essays in this book discuss the originally proposed Baldwin effect, how it was modified over time, and its possible contribution to contemporary empirical and theoretical evolutionary studies. The topics include the effect of the modern evolutionary synthesis on the notion of the Baldwin effect, the nature and role of niche construction in contemporary evolutionary theory, the Baldwin effect in the context of developmental systems theory, the possible role of the Baldwin effect in computational cognitive science biosemiotics, and the emergence of consciousness and language.

Robert Ornstein and Paul Ehrlich explain that we are causing our own problems because we have created a world where our basic mental functions are no longer suitable. We evolved over a period of millions of years to survive in small tribal families on the wild grassy plains of East Africa. Now the way we live has nothing to do with that time and place, but the mental tools that were developed to survive on the savanna have remained unchanged. These instincts were wonderfully adapted to the environment that shaped them. But that world, the world that made us, is gone. Now these same instincts are causing us to destroy the world that we made. The threats we face are of our own making, and we can unmake them. If people learn how we have come to this point, we can restore our hope for the future. New World New Mind describes the way our minds have evolved, and offers suggestions for how to cope with who we are in the world we live in now. Recent decades have seen remarkable progress in many areas. For example, despite the abject suffering of millions of people, it is nonetheless true that there has been unprecedented alleviation of poverty and disease for the world's poorest people. There are so many promising and astonishing advances in medicine, technology, and the social and physical sciences that if we give ourselves a chance to survive, our species could enter a golden age.