New York Times chief television critic James Poniewozik offers a “darkly entertaining” (Carlos Lozada, Washington Post ) history of mass media from the early 1980s to today, demonstrating how a volcanic, camera-hogging antihero merged with America’s most powerful medium to become our forty-fifth president. In charting the seismic evolution of television from a monolithic mass medium into today’s fractious confederation of spite-and-insult media subcultures, Poniewozik reveals how Donald Trump took advantage of these historic changes by constantly reinventing himself: from a boastful cartoon zillionaire; to 1990s self-parodic sitcom fixture; to The Apprentice reality-TV star; and finally to Twitter-mad, culture-warring demagogue. Already lauded as a “brilliant and daring” (Annalisa Quinn, NPR) work that defines a generation, Audience of One emerges as a classic in cultural criticism.

REQUIRED READING for any aspiring or established television screenwriter -Rod Serling was the television industry's original show runner. His screenplay, "Patterns," aired on January 12, 1955, launched his career. Within hours, Jack Gould of the New York Times wrote, "Nothing in months has excited the television industry as much as the Kraft Television Theatre's production of Patterns, an original play by Rod Serling. The enthusiasm is justified. In writing, acting and direction, Patterns will stand as one of the high points in the TV medium's evolution." An overnight success, Serling immediately found himself in the company of the Golden Age of Television's elite writers including Paddy Chayefsky, Reginald Rose, and Gore Vidal; and the recipient of his first of six Emmy awards. Serling would later write a semi-autobiographical screenplay, "The Velvet Alley," describing such a meteoric rise to fame and success."Patterns," the book, was Serling's first foray into the world of publishing. What is invaluable is not merely the actual screenplays, but Serling's comments on each and his twenty five plus page dissertation on writing for television during its' Golden Age. What is different about this new edition is Mark Dawidziak's insightful forward explaining the relevance of "Patterns" to Serling's prolific body of work. Given Serling's dissertation and Dawidziak's analysis, it is worth repeating that this is, without question, REQUIRED READING for anyone involved in the creation of intelligent television.

Peek behind the curtain into the making of Happy Days , the ultimate American sitcom, in this detailed season-by-season history written by two of the show’s longest-serving writer-producers . One of the most successful TV shows of all time, Happy Days drew in 30 million viewers weekly at its peak and launched the careers of stars like Ron Howard, Henry Winkler, and Robin Williams. Now, just in time for its 50th anniversary, tune in for exclusive access, as writers Brian Levant and Fred Fox Jr. chronicle life on set and examine the evolution of a television show that made history. Featuring new interviews with the creators, cast, and crew of the show and a foreword by The Fonz himself, explore rarely-seen photographs and personal anecdotes on a season-by-season journey behind the scenes. A PHOTOGRAPHIC TREASURE TROVE: This coffee-table art book includes stunning, full-color photos of candid moments between cast and crew, lovingly preserved scenes from the show, exclusive shots that capture the energetic set, and a look at some of the vintage collectibles that brought the sitcom into fans’ homes. REVELATIONS ABOUT THE CREATIVE TALENT BEHIND THE SCENES: Explore the strategies and big gambles that fueled one of the most successful shows of all time, as told by the individuals who made it happen. EXCLUSIVE INTERVIEWS: Gather anecdotes straight from Ron Howard, Henry Winkler, Anson Williams, Marion Ross, Ted McGinley, and a host of Hollywood royalty who worked as a team to change the landscape of television forever. NOSTALGIC GUIDE TO A SPECIAL PLACE AND TIME: Take a deep dive into the in-world lore that will bring to life the 1950s Milwaukee of Richie and Joanie Cunningham, Potsie Weber, Ralph Malph, and, of course, Arthur “Fonzie” Fonzarelli.

Like its companion volume, Telecommunications in Europe, this book deals with the evolution of powerful monopoly institutions in the communications field--the public broadcasters--and the dramatic changes that took place in the late 1980s throughout Europe, and transformed the media landscape. It provides a comprehensive view of European broadcasting systems, using the perspective of economics and policy analysis. The introductory part offers a framework for understanding media and the forces of change affecting them. The main section is a unique series of chapters covering the broadcast and cable television systems of almost thirty European countries.