The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles. "The ideas in his book will help you see the world in a new way." --Bill Clinton "Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends ." --Bill Gates In 1982, readers discovered Megatrends . In 2000, The Tipping Point entered the lexicon. Now, in Microtrends , one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement. Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them: People are retiring but continuing to work. Teens are turning to knitting. Geeks are becoming the most sociable people around. Women are driving technology. Dads are older than ever and spending more time with their kids than in the past. You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper. Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.

The world we live in today is more volatile than ever. The security of free nations is threatened by rogue states, the global economy is in flux, and the rapid advance of technology forces constant reevaluation of our society. With so many powerful forces at work and seemingly unpredictable events occurring, to many the future seems dark, and its possibilities frightening. Peter Schwartz disagrees. A world-renowned visionary in the field of scenario planning, Schwartz’s startling—and accurate— predictions have been employed by government agencies and major corporations for more than twenty-five years. He argues that the future is foreseeable, and that by examining the dynamics at work today we can predict the “inevitable surprises” of tomorrow. Timely and thought-provoking, Inevitable Surprises is a book that no one with an interest in business—or the future of our society—can afford to miss.

The author explores the ways in which games can be used to instruct and inform as well as provide pleasure. He uses innovative approaches to problem solving through individualized game techniques. Topics improving education with games; educational games for the physical and social sciences; games for the learning disadvantaged; games for occupational choice and training; games for planning and problem solving in government and industry; and the future of serious games. This book was originally published in 1970 by Viking Press.

In this lively book, Pulitzer prize-winning historian Boorstin, author of the widely acclaimed trilogy The Americans, illuminates our everyday concerns with his reflections on the new meaning of technology for America and of America for technology. He gives us a bold new view of the two kinds of revolution - the political and technological - and shows us how and why they are different, and why technological revolutions are irreversible. We are a center from which radiate forces that converge human experience everywhere. Though people around the world may not love one another any more than they did, yet their ways of life tend to become more and more alike. These same overwhelming forces of technology that homogenize the culture of the human race have disrupted the international community of nations; large and small nations become "equal," but each day the word "nation" grows more meaningless. Ideology, tribalism, nationalism, the crusading spirit in religion, bigotry, censorship, racism, persecution, immigration and emigration restriction, tariffs, and chauvinism do interpose barriers. For reasons which we are only beginning to discover, and which Boorstin explores in this controversial book, these barriers will only be temporary. The converging powers of technology will eventually triumph.

This volume was conceived out of the concern with what the imminent future holds for the "have" countries ... those societies, such as the United States, which are based on complex technology and a high level of energy consumption. Even the most sanguine projection includes as base minimum relatively rapid and radical change in all aspects of the society, reflecting adaptation or reactions to demands created by poten tial threat to the technological base, sources of energy, to the life-support system itself. Whatever the source of these threats-whether they are the result of politically endogeneous or exogeneous forces-they will elicit changes in our social institutions; changes resulting not only from attempts to adapt but also from unintended consequences of failures to adapt. One reasonable assumption is that whatever the future holds for us, we would prefer to live in a world of minimal suffering with the greatest opportunity for fulfilling the human potential. The question then becomes one of how we can provide for these goals in that scenario for the imminent future ... a world of threat, change, need to adapt, diminishing access to that which has been familiar, comfortable, needed.

Contrary to the viewpoint of many Western scholars, the authors of this penetrating analysis argue that private farming is not a viable option in Russia's future. Instead, a convergence of Soviet-style subsidiary farming with traditional and reorganized collective farms is the most plausible path of evolution in most rural areas.Grigory Ioffe and Tatyana Nefedova arrive at this conclusion by a careful examination of ongoing reform efforts in Russian agriculture against the backdrop of European and Russian agrarian history and rural spatial development since the late nineteenth century. The comparisons at the national level are then filled in with consideration of a number of Russian provinces (oblasti) and regions (raiony). Their research reveals the substantial negative impact of rural depopulation on the Russian agrarian economy. Seventy original maps richly complement and support the narrative.