A definitive history of consumer activism, Buying Power traces the lineage of this political tradition back to our nation’s founding, revealing that Americans used purchasing power to support causes and punish enemies long before the word boycott even entered our lexicon. Taking the Boston Tea Party as his starting point, Lawrence Glickman argues that the rejection of British imports by revolutionary patriots inaugurated a continuous series of consumer boycotts, campaigns for safe and ethical consumption, and efforts to make goods more broadly accessible. He explores abolitionist-led efforts to eschew slave-made goods, African American consumer campaigns against Jim Crow, a 1930s refusal of silk from fascist Japan, and emerging contemporary movements like slow food. Uncovering previously unknown episodes and analyzing famous events from a fresh perspective, Glickman illuminates moments when consumer activism intersected with political and civil rights movements. He also sheds new light on activists’ relationship with the consumer movement, which gave rise to lobbies like the National Consumers League and Consumers Union as well as ill-fated legislation to create a federal Consumer Protection Agency.

What is the exact nature of the consumption function? Can this term be defined so that it will be consistent with empirical evidence and a valid instrument in the hands of future economic researchers and policy makers? In this volume a distinguished American economist presents a new theory of the consumption function, tests it against extensive statistical J material and suggests some of its significant implications. Central to the new theory is its sharp distinction between two concepts of income, measured income, or that which is recorded for a particular period, and permanent income, a longer-period concept in terms of which consumers decide how much to spend and how much to save. Milton Friedman suggests that the total amount spent on consumption is on the average the same fraction of permanent income, regardless of the size of permanent income. The magnitude of the fraction depends on variables such as interest rate, degree of uncertainty relating to occupation, ratio of wealth to income, family size, and so on. The hypothesis is shown to be consistent with budget studies and time series data, and some of its far-reaching implications are explored in the final chapter.

The fight for a "living wage" has a long and revealing history as documented here by Lawrence B. Glickman. The labor movement's response to wages shows how American workers negotiated the transition from artisan to consumer, opening up new political possibilities for organized workers and creating contradictions that continue to haunt the labor movement today. Nineteenth-century workers hoped to become self-employed artisans, rather than permanent "wage slaves." After the Civil War, however, unions redefined working-class identity in consumerist terms, and demanded a wage that would reward workers commensurate with their needs as consumers. This consumerist turn in labor ideology also led workers to struggle for shorter hours and union labels. First articulated in the 1870s, the demand for a living wage was voiced increasingly by labor leaders and reformers at the turn of the century. Glickman explores the racial, ethnic, and gender implications, as white male workers defined themselves in contrast to African Americans, women, Asians, and recent European immigrants. He shows how a historical perspective on the concept of a living wage can inform our understanding of current controversies.

Daniel Gross, Yahoo! financial columnist and author of Dumb Money , offers a refreshingly optimistic take on our nation’s economic prospects, examining the positive trends that point to a better, stronger future. Financial meltdown, a deep recession, and political polarization—combined with strong growth outside the U.S.—have led to a global bubble of pessimism surrounding the U.S. and its economic prospects. Bloated with debt, outpaced by China, India, and other emerging markets, the U.S. has been left for dead as an economic force. But, Daniel Gross, widely respected for his Newsweek and Slate coverage of the crash and the recovery, shows that much of the talk about decline is misplaced. In the wake of the crash, rather than accept the inevitability of a Japan-style lost decade, America’s businesses and institutions tapped into the very strengths that built the nation’s economy into the global powerhouse in the first place: speed, ingenuity, adaptability, pragmatism, entrepreneurship, and, most significantly, an ability to engage with the world. As the U.S. wallowed in self-pity, the world continued to see promise in what America has to offer—buying exports, investing in the U.S., and adapting American companies and business models as their own. Global growth, it turns out, is not a zero-sum game. These same attributes can propel the world’s largest economy forward through the significant headwinds it faces. Better, Stronger, Faster is a narrative of the remarkable reconstruction and reorientation that started in March 2009, a period that Gross compares to March 1933. Both marked the start of unexpected recoveries and monumental shifts in our nation’s history. As Gross explains, through stories of innovative solutions devised by policymakers, businesses, investors, and consumers, America has the potential to emerge from this period, not as the unrivaled ruler of the global economy, but as a leader and enabler of growth.

The pathbreaking essays in this collection explore the history of consumption by synthesizing discrete historical literatures on consumer culture, gender, and the history of technology. Luxury hotels and the chocolate industry are among the diverse array of topics these authors use to demonstrate that consumption is both a material and a cultural process. Production and consumption become equally inextricable under close analysis. Tools from both the history of technology and gender studies illuminate how these categories intersect. Although broad social and technological trends influence the outcome of these stories, the authors emphasize the agaency of particular groups, including consumers, workers, manufacturers, and the "mediators" who communicate between producers and consumers. This volume will be of interest to historians in a wide range of fields.