"By now, we all know the mythology of the digital revolution: it improved efficiency, eliminated waste, and fostered a boom in innovation. But as business reporter David Sax shows in this clear-sighted, entertaining book, not all innovations are written in source code. In fact, businesses that once looked outdated are now springing with new life. Behold the Revenge of Analog. Sax has found story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music supposedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade, generating more than half a billion dollars in 2015 alone. Even the offices of Silicon Valley icons like Google and Facebook increasingly rely on analog technologies like pen and paper for their business. Sax's work reveals not just an underreported trend in business, but a more fundamental truth about how humans shop, interact, and even think. Blending psychology and observant wit with old-fashioned reportage, Sax shows that humans need to work, sell, and live in the real world--not on a screen"--

Never Leave Well Enough Alone, first published in 1951, is the classic introduction to modern industrial design by the 'father' of the movement - Raymond Loewy. Loewy (1893-1986) was responsible for transforming thousands of everyday objects into streamlined masterpieces, many of which are still popular and in-use in daily life today. Examples include corporate logos; packaging for Lucky Strike cigarettes and Pepsodent toothpaste; Studebaker and Greyhound automotive and bus design; buildings and household furnishings; and appliances such as toasters and refrigerators. This new reprint edition is formatted to Loewy's original design of 6 inches by 7 inches - his first foray into book design; and is illustrated throughout with drawings and photographic examples of his work.

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

In today's food system, farm workers face difficult and hazardous conditions, low-income neighborhoods lack supermarkets but abound in fast-food restaurants and liquor stores, food products emphasize convenience rather than wholesomeness, and the international reach of American fast-food franchises has been a major contributor to an epidemic of "globesity." To combat these inequities and excesses, a movement for food justice has emerged in recent years seeking to transform the food system from seed to table. In Food Justice , Robert Gottlieb and Anupama Joshi tell the story of this emerging movement. A food justice framework ensures that the benefits and risks of how food is grown and processed, transported, distributed, and consumed are shared equitably. Gottlieb and Joshi recount the history of food injustices and describe current efforts to change the system, including community gardens and farmer training in Holyoke, Massachusetts, youth empowerment through the Rethinkers in New Orleans, farm-to-school programs across the country, and the Los Angeles school system's elimination of sugary soft drinks from its cafeterias. And they tell how food activism has succeeded at the highest level: advocates waged a grassroots campaign that convinced the Obama White House to plant a vegetable garden. The first comprehensive inquiry into this emerging movement, Food Justice addresses the increasing disconnect between food and culture that has resulted from our highly industrialized food system.

"Sell Your Own Damn Movie!" covers everything you need to do to get your finished film seen by festival-goers, movie-goers, DVD-buyers and web-goers around the world. You will be lead through a primer on the history of film distribution to a discussion of the many ways you can get your film out there, either through a reputable distributor or all on your own. From the realities of distribution, to utilizing the internet to self-distribution, Mr. Kaufman tells you in his habitually lucid and off-the-wall way. Inserts include interviews and pointers from veteran distribution pros as well as directors and producers who share their own front-line stories. Mr. Kaufman recounts his own raucous stories of marketing pleasures and nightmares from 35 years of movie-making experience, creating a uniquely useful and entertaining read

In recent years, the integrity of food production and distribution has become an issue of wide social concern. The media frequently report on cases of food contamination as well as on the risks of hormones and cloning. Journalists, documentary filmmakers, and activists have had their say, but until now a survey of the latest research on the history of the modern food-provisioning system--the network that connects farms and fields to supermarkets and the dining table--has been unavailable. In Food Chains , Warren Belasco and Roger Horowitz present a collection of fascinating case studies that reveal the historical underpinnings and institutional arrangements that compose this system. The dozen essays in Food Chains range widely in subject, from the pig, poultry, and seafood industries to the origins of the shopping cart. The book examines what it took to put ice in nineteenth-century refrigerators, why Soviet citizens could buy ice cream whenever they wanted, what made Mexican food popular in France, and why Americans turned to commercial pet food in place of table scraps for their dogs and cats. Food Chains goes behind the grocery shelves, explaining why Americans in the early twentieth century preferred to buy bread rather than make it and how Southerners learned to like self-serve shopping. Taken together, these essays demonstrate the value of a historical perspective on the modern food-provisioning system.

A unique insight into the rapidly expanding Chinese art market from an expert in the field Presents the remarkable story of the leading contemporary dealer in Chinese and other Asian art A Dealer's Hand serves as both a personal history of the evolving Chinese art market and a catalogue of Chinese art illustrated with over 500 objects As the West awakes, with some apprehension, to the economic power of that once-supine dragon, China, A Dealer's Hand is a timely reminder that its material culture has never failed to entrance and amaze those looking in from the outside, no less over the 50 years covered here than in the more distant past. Giuseppe Eskenazi is the pre-eminent expert and dealer in Chinese art and therefore well-placed to cast light on one aspect of this cultural relationship. Hajni Elias is a highly experienced researcher in the field. Together they have woven a narrative with several strands: Giuseppe's progression from young boy in Constantinople to doyen of Chinese art dealers, enlivened by reminiscence and anecdote; an overview of the market for Chinese art in the West and the part played in it by scholars, dealers, auction houses, museums and collectors; and a fabulous pictorial record of hundreds of the marvelous works of art that have passed through the Eskenazi Gallery's doors and amaze those looking in from outside, no less over the 50 years covered here than in the more distant past.