"Anyone who knows Jay Horwitz knows he loves stories and has a wealth of them to share. As the beloved, longtime PR director for the New York Mets, he has witnessed and quietly shaped some of the most memorable moments in team history, becoming a trusted friend and mentor to generations of players, from Darryl Strawberry to Jacob deGrom. In this fascinating memoir, Horwitz tells the unlikely story of a childhood dream come true, offering an unparalleled insider's perspective on four dynamic and unpredictable decades of Mets baseball. Featuring reflections and anecdotes only Horwitz can tell, on subjects ranging from clubhouse hijinks to the chaotic New York media scene to navigating moments of greatness and defeat, Mr. Met is a remarkable behind-the-scenes ride that fans will not want to miss"--

The Faber Classic Screenplay Series presents the very best writing from the history of cinema. Sweet Smell of Success is the smartest, most cynical American film of the 1950s. Written by Ernest Lehman ( North by Northwest , The Sound of Music ) and the celebrated leftist playwright Clifford Odets, it is a vicious dissection of the world of public relations and journalism which conjures up a wprld of creeping hysteria and acid disenchantment. Tony Curtis playing the Scuttling press agent Sidney Falco, and Burt Lancaster as the colimnist J.J. Hunsecker, gave the performances of their careers. With a specially commissioned introduction by Lehman, and an appreciation of the film's director, Alexander Mackendrick, by James Mangold. The Faber Classic Screenplay Series presents the very best writing from the history of cinema. Sweet Smell of Success is the smartest, most cynical American film of the 1950s. Written by Ernest Lehman ( North by Northwest , The Sound of Music ) and the celebrated leftist playwright Clifford Odets, it is a vicious dissection of the world of public relations and journalism which conjures up a wprld of creeping hysteria and acid disenchantment. Tony Curtis playing the Scuttling press agent Sidney Falco, and Burt Lancaster as the colimnist J.J. Hunsecker, gave the performances of their careers. With a specially commissioned introduction by Lehman, and an appreciation of the film's director, Alexander Mackendrick, by James Mangold.

This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.