The Great Race recounts the story of a century-long battle between automakers for market share, profit, and technological dominance-and a race to build the car of the future. The world's great manufacturing juggernaut-the $2 trillion automotive industry-is in the throes of a revolution. Its future will include cars Henry Ford and Karl Benz could scarcely have imagined. They will drive themselves, won't consume oil, and will come in radical shapes and sizes. But the path to that future is fraught. The top contenders are two traditional manufacturing giants, the United States and Japan, and a newcomer, China. Team America has a powerful and little known weapon in its arsenal: a small group of technology buffs and regulators from California. The story of why and how these men and women could shape the future-how you move, how you work, how you live on earth-is an unexpected tale filled with unforgettable characters: a scorned chemistry professor, a South African visionary who went for broke, an ambitious Chinese expat, a quixotic Japanese nuclear engineer, and a string of billion-dollar wagers by governments and corporations. Tillemann's account is incisive and riveting. It explains how America bounced back in this global contest and what it will take to command the industrial future.

How does your company define creativity? Or does creativity define your company? In this book, Jerry Hirshberg - founder and president of Nissan Design International (NDI) - distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity. Rather than championing the traditional treatment of creativity as a vital component in business, Hirshberg shows how creativity can become the fundamental organizing principle of business. In The Creative Priority, Hirshberg describes how NDI produced a culture that fostered innovation, enabling his team to produce such cutting-edge designs as Nissan's Altima, Pathfinder, Quest, and Maxima; Ford's Villager; and Infiniti's J30.

Tatra – The Legacy of Hans Ledwinka is the story of the Tatra company, which originated in the Central European country of Czechoslovakia. It is a tale of great innovation and avant-garde design in automobile engineering. It is also the story of one man – Hans Ledwinka – and his visionary concepts which have become highly influential, although often undervalued, contributions to the development of car technology. Until now, Hans Ledwinka's talent has hardly been recognised; in retrospect, he can be judged equal to car designers such as Benz, Daimler and Porsche, whose endeavours have been fully recorded many times over. With his revolutionary Tatra cars, Ledwinka consistently pushed back the frontiers of automobile construction, and it’s certain that without his inspiration, the Volkswagen in its air-cooled rear-engined form would perhaps never have been conceived. This book suggests that Ledwinka played a greater part in this development than has previously been appreciated. The authors have covered the full history of the Tatra company, which is one of the oldest factories in continuous automobile manufacture, dating back to the 19th century. By doing this, they have placed both Ledwinka and the Czechoslovak Tatra company in their rightful place in the history of car design, and provided a fully comprehensive assessment of the influence of Tatra car designs and their inspired creator. The text of this larger format 2nd edition has been fully revised and updated since the 1990 edition. This new edition also contains many additional illustrations. The book also has a new foreword, written by Norman Foster, the British architect, and proud owner of a Tatra T87, who pays tribute to the aesthetic qualities of this design classic and captures the fascination of both designers and motor historians with the development of Tatra.