“A sprightly and clear-eyed testimonial to the value of globalization” ( The Wall Street Journ al ) as seen through six surprising everyday goods—the taco salad, the Honda Odyssey, the banana, the iPhone, the college degree, and the blockbuster HBO series Game of Thrones. Trade allows us to sell what we produce at home and purchase what we don’t. It lowers prices and gives us greater variety and innovation. Yet understanding our place in the global trade network is rarely simple. Trade has become an easy excuse for struggling economies, a scapegoat for our failures to adapt to a changing world, and—for many Americans on both the right and the left—nothing short of a four-letter word. But as Fred P. Hochberg reminds us, trade is easier to understand than we commonly think. In Trade Is Not a Four-Letter Word , you’ll learn how NAFTA became a populist punching bag on both sides of the aisle. You’ll learn how Americans can avoid the grim specter of the $10 banana. And you’ll finally discover the truth about whether or not, as President Trump has famously tweeted, “trade wars are good and easy to win.” (Spoiler alert—they aren’t.) Hochberg debunks common trade myths by pulling back the curtain on six everyday products, each with a surprising story to tell: the taco salad, the Honda Odyssey, the banana, the iPhone, the college degree, and the smash hit HBO series Game of Thrones . Behind these six examples are stories that help explain not only how trade has shaped our lives so far but also how we can use trade to build a better future for our own families, for America, and for the world. Trade Is Not a Four-Letter Word is the antidote to today’s acronym-laden trade jargon pitched to voters with simple promises that rarely play out so one-dimensionally. Packed with colorful examples and highly digestible explanations, Trade Is Not a Four-Letter Word is “an accessible, necessary book that will increase our understanding of trade and economic policies and the ways in which they impact our daily lives” ( Library Journal , starred review).

"In Apogee of Empire, the authors argue that the inability to renovate the Hapsburg legacies reflected reluctance to undertake radical changes first at home, then in Spain's relationship with its colonies." "The Steins trace in detail efforts to reform the Spanish establishment in the early 1760s, initially under the leadership of the marques de Esquilache, who accompanied Charles from Naples. Reformers had to determine which adjustments could be made without risking radical innovation. The ensuring seven-year conflict between reformers and traditionalists ended in a coup that outsted Esquilache. The authors then analyze the shift in focus to the colonies and the emphasis on incrementally modifying a key element of Spanish colonialism, transatlantic trade, via so-called free trade within the imperial system. Comercio libre, like most Bourbon reformism in general, neither realized a colonial pact nor improved Spain's competitive position in the Atlantic trading system. At the time of Charles III's death, the authors conclude, Spain had only made superficial changes, rather than the profound transformation the situation demanded, and by 1789 Spain and its wealthiest colony, New Spain, would be ill-prepared for the coming decades of upheaval in Europe and America."--Jacket