Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history. 'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'

The New York Times Bestseller #1 Wall Street Journal Bestseller The essential leadership playbook. Learn the principles and guiding philosophies of Bill Gates, Jeff Bezos, Ruth Bader Ginsburg, Warren Buffett, Oprah Winfrey, and many others through illuminating conversations about their remarkable lives and careers. For the past five years, David M. Rubenstein—author of The American Story , visionary cofounder of The Carlyle Group, and host of The David Rubenstein Show —has spoken with the world’s highest performing leaders about who they are and how they became successful. How to Lead distills these revealing conversations into an indispensable leadership guidebook. Gain advice and wisdom from CEOs, presidents, founders, and master performers from the worlds of finance ( Warren Buffett, Jamie Dimon, Christine Lagarde, Ken Griffin ), tech ( Jeff Bezos, Bill Gates, Eric Schmidt, Tim Cook ), entertainment ( Oprah Winfrey, Lorne Michaels, Renee Fleming, Yo-Yo Ma ), sports ( Jack Nicklaus, Adam Silver, Coach K, Phil Knight ), government ( President Bill Clinton, President George W. Bush, Ruth Bader Ginsburg, Nancy Pelosi ), and many others. - Jeff Bezos harnesses the power of wandering, discovering that his best decisions have been made with heart and intuition, rather than analysis. - Richard Branson never goes into a venture looking to make a profit. He aims to make the best in field. - Phil Knight views Nike as a marketing company whose product is its most important marketing tool. - Marillyn Hewson , who grew up in a fatherless home with four siblings in Kansas, quickly learned the importance of self-reliance and the value of a dollar. How to Lead shares the extraordinary stories of these pioneering agents of change. Discover how each luminary got started and how they handle decision making, failure, innovation, change, and crisis. Learn from their decades of experience as pioneers in their field. No two leaders are the same.

"Hardcore Software: Inside the Rise and Fall of the PC Revolution by Steven Sinofsky offers an in-depth exploration of the personal computer industry's evolution. The book delves into the technological innovations and corporate culture that shaped the industry, providing insights into the challenges and triumphs experienced by businesspeople in the field. Sinofsky, drawing from his own experiences, presents a detailed narrative of the industry's growth, highlighting key moments and figures that contributed to its development. This nonfiction work serves as both a historical account and a personal reflection on the dynamic world of computer software and personal computing." --

Customers have radically changed the ways they interact with businesses, and today's organizations need to adapt Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years, not because of macroeconomic stress, but because there is an emerging generation that is radically changing the rules of customer engagement. In Build For Change , Pegasystems CEO Alan Trefler shows exactly what companies can do to turn the coming "customerpocalypse" into one of the biggest business opportunities of the decade. The newest generation of consumers is turning customer relationship management on its head. Build For Change highlights the revolutionary changes to business, marketing, and technology practices that are needed to survive and thrive in these unforgiving times. Readers will learn how businesses are increasingly relying on new forms of customer engagement, and how one customer's experience—whether good or bad—can alter a company's reputation with the click of a mouse. With practical insight from a leader in customer engagement, this book serves as a timely wakeup call to companies that have not yet embraced the digital future. Traditional marketing is becoming increasingly irrelevant, and businesses must become more customer-centric while taking a completely different approach to adopting and using technology. Build For Change outlines exactly what can—and must—be done to ensure sustainable success in the new digital era: Relate to the new generation of consumers, and understand their preferences and demands Stop obsessing about mountains of data, and instead apply business-driven continuous improvement to customer processes Learn how to overcome the fatal flaws of current technology fads Rethink organizational roles to drive adaptive and transformative innovation Consumers have more options than ever before, and ensuring customer loyalty in the modern market means knowing exactly what the customer wants and how to deliver it brilliantly. Build For Change provides actionable guidance for engaging this new connected consumer.

The tech revolution will hit us all soon. How can any organisation survive and thrive? Headlines predict that whole industries will be decimated by Artificial Intelligence and automation. Some bosses and bankers are rubbing their hands at the prospect of cost savings and staff cuts. But there is another way. New technology can also empower teams, fuel creativity and make people happier. At Simply Business, twice voted the UK's best company to work for, big data and automated systems are being harnessed to generate positive growth, staff are currently trialling a four-day week in their Northampton office. In this bold blueprint, CEO Jason Stockwood - named by the Sunday Times as the UK's best leader - shows how any organisation can think freshly and benefit from technology by putting its people first.

How does your company define creativity? Or does creativity define your company? In this book, Jerry Hirshberg - founder and president of Nissan Design International (NDI) - distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity. Rather than championing the traditional treatment of creativity as a vital component in business, Hirshberg shows how creativity can become the fundamental organizing principle of business. In The Creative Priority, Hirshberg describes how NDI produced a culture that fostered innovation, enabling his team to produce such cutting-edge designs as Nissan's Altima, Pathfinder, Quest, and Maxima; Ford's Villager; and Infiniti's J30.

This outstanding contribution to market research focuses on the upfront activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. A number of powerful concepts and tools are presented in the book to facilitate new product development. For example, three templates are featured that facilitate new product and service development. The FAD (features, attributes, and design) template is used to identify the features and attributes that can be used for product and service differentiation. The Ten-Ten planning process contains two templates: an Organizational and Industry Analysis template and the Business Plan Overview template. These two templates coupled with the FAD template can be used to develop a full-blown business plan. Entrepreneurship, technology and product life cycles, product and service versioning, product line optimization, creativity, lock-in real options, business valuation, and project management topics are also covered.