Kenneth Turan brings to life the extraordinary partnership of Louis B. Mayer and Irving Thalberg and their role in creating the film industry as we know it "Sharply observant."--Farran Smith Nehme, Wall Street Journal A New Yorker Best Book of the Year One was a tough junkman's son, the other a cosseted mama's boy, but they dreamed the same mighty dream: that the right movies could make a profit and change both the culture and individual lives. Sharing a religion and an evangelical zeal for film, Louis B. Mayer (1884-1957) and Irving Thalberg (1899-1936) were unlikely partners in one of the most significant collaborations in movie history. Over the course of their decade-long relationship, as key players at Metro-Goldwyn-Mayer and major players in Hollywood, they joined forces in redefining and mastering the template for the film industry. Mayer, older by more than a dozen years, was the business-minded face of the studio, while Thalberg worked closely with the creative corps, especially writers; together they rarely set a foot wrong. And while Mayer initially viewed Thalberg as the son he never had, the two would go from passionate friends to near enemies before Thalberg's shocking death at the age of thirty-seven. In the first joint biography of the two men in fifty years, film critic Kenneth Turan traces their fraught relationship while examining the complicated history of Jewish identity in Hollywood.

"Bruce Vilanch, a storyteller without peer, has written a tell-all . . . on himself! And it's hilarious! He's finally coming clean and owning up to his part in creating some of the worst television of the twentieth century, and that's saying a lot. There's no one like him. As they've been saying since I discovered him as a cub reporter at the Chicago Tribune , when you're in a pinch . . . Get Bruce!" --BETTE MIDLER Bruce Vilanch is known as a go-to comedy writer for award shows, sitcoms, and over-the-top variety specials, but he has also been responsible for quite a few of the most legendary disasters ever made. Some of his work lives in infamy-- The Star Wars Holiday Special , The Paul Lynde Halloween Special , Rob Lowe dancing with Snow White at the Oscars, and The Brady Bunch Variety Hour . How did these ever seem like a good idea? Well, everyone has screwed up a few times, or had their work screwed up by others. It Seemed Like a Bad Idea at the Time is a lifetime reflection of what Vilanch has experienced, learned, and forgotten in decades of working in show business, specifically the south forty acres known as comedy. It involves very famous people and people who were not very famous but should have been. It explains to the people in the audience who say to themselves, once they have gotten their jaw off the floor, "'How did this ever get made?" Don't we all want to know?