Walter Isaacson’s “enthralling” ( The New Yorker ) worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years—as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. At a time when America is seeking ways to sustain its innovative edge, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in 21st century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Although Jobs cooperated with the author, he asked for no control over what was written. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted. Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values. Steve Jobs is the inspiration for the movie of the same name starring Michael Fassbender, Kate Winslet, Seth Rogen, and Jeff Daniels, directed by Danny Boyle with a screenplay by Aaron Sorkin.

The exclusive, first-hand, behind-the-scenes story of how Pfizer raced to create the first Covid-19 vaccine, told by Pfizer's CEO Dr. Albert Bourla A riveting, fast-paced, inside look at one of the most incredible private sector achievements in history, Moonshot recounts the intensive nine months in 2020 when the scientists at Pfizer, under the visionary leadership of Dr. Albert Bourla, made "the impossible possible"--creating, testing, and manufacturing a safe and effective Covid-19 vaccine that previously would have taken years to develop. Dr. Bourla chronicles how the brilliant, dedicated minds at Pfizer, under the enormous strains of the global pandemic, overcame a series of crises that were compounded by social and political unrest, and reveals the doubts, decisions, obstacles, and failures they encountered. As Dr. Bourla makes clear, Pfizer's success wasn't due to luck; it was because of preparation driven by four simple values--Courage, Excellence, Equity, and Joy. Moonshot is a story of leadership under the most unprecedented circumstances--how Dr. Bourla, a Greek immigrant, a child of Holocaust survivors, and a veterinarian, became the head of one of the world's largest corporations and initiated a dramatic transformation of the organization just before a global health crisis would serve to test the organization, its scientists and its leader, like never before. Moonshot describes best practices that can be used to address the multiple, unprecedented challenges our world faces, reveals Pfizer's implementation of scientific breakthroughs at a record-breaking pace, and offers leadership lessons that can help anyone successfully manage their own seemingly unsolvable problems. As Dr. Bourla explains, "I am sharing the story of our moonshot--the challenges we faced, the lessons we learned, and the core values that allowed us to make it happen--in hopes that it might inspire and inform your own moonshot, whatever that may be."

Gatorade is an enthralling story, brought to life in bright color and sharp detail in this book as journalist and author Darren Rovell chronicles every astonishing milestone of the company's history. With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan "Be Like Mike" endorsement deal. With refreshing candor, First in Thirst also offers an inside look at all the aspects that went into building the brand, such as: negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the mishaps that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. First in Thirst identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share. Long before America knew what "deep-down body thirst" was, a team of university scientists had already invented something to quench it. This book is the story of the product and the company, and of America's fascination with the one and only Gatorade.

"A collection of diverse viewpoints from over 45 thought leaders in the biotechnology industry and their efforts going forward during the COVID-19 pandemic. Biotechnology in the Time of COVID-19 is the opening chapter of a story of how the biotechnology industry rose to battle the COVID-19 virus-told by the leaders of that industry in their own words. The industry has built over more than forty years, an ecosystem of scientists, entrepreneurs, doctors, investors, venture capitalists, analysts, media, and bankers, all committed to advancing global health. In two months, leaders and companies from this ecosystem pivoted from the work they were carrying on pre-COVID-19 to face the virus. Forty-six seven contributors offer historical, personal, and investor perspectives, views from inside the biotech companies, broad lessons, leadership, and a look to the future. COVID-19 was a crisis anticipated by many, but one for which we were inadequately prepared. That has led to an unnecessary catastrophe. Now is the time to shine a light on those who bring hope that we will push back the virus with science and medicine. This book is a collection of the voices from the front of that fight. All share the commitment to fight and the conviction that science and medicine will prevail. The editor royalties and a portion of publisher revenues will be donated to two nonprofits focused on rare disease research: Global Genes (globalgenes.org) and The Institute for Life Changing Medicines (lifechangingmedicines.org)"--

Work and Authority in Industry analyzes how the entrepreneurial class responded to the challenge of creating, and later managing, an industrial work force in widely differing types of industrial societies: the United States, England, and Russia. Bendix's penetrating re-examination of an aspect of economic history largely taken for granted was first published in 1965. It has become a classic. His central notion, that the behavior of the capitalist class may be more important than the behavior of the working class in determining the course of events, is now widely accepted. The book explores industrialization, management, and ideological appeals; entrepreneurial ideologies in England's early phase of industrialization; entrepreneurial ideologies in eighteenth- and nineteenth-century Russia; the bureaucratization of economic enterprises; and the American experience with -industrialization. This essential text will interest those in the fields of political science, industrial relations, management studies, as well as comparative sociologists and historians.

The Inside Story of Politics, Power and the Media. The relationship between those who wield power and those whose job it is to tell us what they are doing has always been fraught with tension. Politicians now expect to be on camera and facing aggressive questions from the moment they open their front door to the moment they return home at night. Everything they say and do is instantly broadcast and dissected on 24-hour rolling news channels, blogs and Twitter. It was not always this way. "Live from Downing Street" takes us on an absorbing journey through the hard-fought battles for the right to tell the public about the decisions taken on their behalf. Parliament once imprisoned those who dared to report what MPs had said. Broadcasters used to be banned by law from debating anything newsworthy and even from covering elections. Since that censorship ended, the two sides have clashed repeatedly. We follow the fluctuations of the power struggle from Walpole to modern times, dwelling in fascinating detail on those who fought back -- Churchill, Wilson, Thatcher and Blair. At the same time we learn of the emergence of the equally charismatic key players from radio and television: the Dimblebys, Day, Frost, Walden, Paxman and Humphrys. Nick Robinson provides a colourful and personal examination of what life is like as the BBC's Political Editor -- a role described in a report for the White House as 'the most important job in British political journalism'. Peppered with informative but witty anecdotes, his account reveals his own considered view of the controversial issue of impartial reporting. "Live from Downing Street" is a gripping story written by someone uniquely placed to add his own perceptive insights and observations.