"Consider the most famous music group in history. What would the world be like if the Beatles never existed? This was the question posed by the playful, thought-provoking 2019 film Yesterday, in which a young, completely unknown singer starts performing Beatles hits to a world that has never heard them. Would the Fab Four's songs be as phenomenally popular as they are in our own Beatle-infused world? The movie asserts that they would, but is that true? Was the success of the Beatles essentially inevitable due to their amazing, matchless talent? Maybe. It's hard to imagine our world without its stars and celebrity geniuses-they become a part of our culture and history, seeming permanent and preordained. But as Harvard law professor (and passionate Beatles fan) Cass Sunstein shows in this startling book, that is far from the case. Focusing on both famous and forgotten (or simply overlooked) artists and luminaries in music, literature, business, science, politics, and other fields, he explores why some individuals become famous and others don't and offers a new understanding of the role of greatness, luck, and contingency in the achievement of fame. First, Sunstein examines recent research-on informational cascades, power laws, network effects, and group polarization-to probe the question of how people become famous. He explores what ends up in the history books, in the great religious texts, and in the literary canon-and how that changes radically over time. He delves into the rich and entertaining stories of a diverse cast of famous characters, from John Keats, William Blake, and Jane Austen to Bob Dylan, Ayn Rand, and Stan Lee-as well as John, Paul, George, and Ringo. How to Become Famous takes you on a fun, captivating, and at times profound journey that will forever change your perspective on the latest celebrity's "fifteen minutes," the nature of memory, success and failure in business, and our enduring fascination with fame"--

Imagine an author who has become a legend in his own lifetime - all because of the novel he wrote in the first flush of youth. Novelist Eugene Pota is a cultural icon of the twentieth century, struggling to write what will be the last novel of his career. But what to write about when, like so many noted authors before him, all of Pota's output since that first, landmark novel has been scrutinized and dissected - and found wanting? PORTRAIT OF THE ARTIST, AS AN OLD MAN follows Pota's efforts to settle on a subject for his final work. In his search, Heller - through Pota - pays homage to his favourite authors and discusses the problems that have plagued so many writers whose later works failed to live up to the successes of their first: F. Scott Fitzgerald, Henry James, Jack London, Joseph Conrad, to name but a few. It is a rare and enthralling look into the artist's search for creativity, a search that comes at a point in life when impotence - both sexual and spiritual - has become a frustrating fact. Joseph Heller must have known that this would be his final novel; it stands as a fitting testament to the life and works of a leading light in modern literature.