This book combines the analytic principles of digital business and data science with business practice and big data. The interdisciplinary, contributed volume provides an interface between the main disciplines of engineering and technology and business administration. Written for managers, engineers and researchers who want to understand big data and develop new skills that are necessary in the digital business, it not only discusses the latest research, but also presents case studies demonstrating the successful application of data in the digital business.

Written by two experts in the field, A. Michael Spence, winner of the 2001 Noble Prize for Economics, and Garth Saloner, the Jeffrey S. Skoll Professor of Electronic Commerce, Strategic Management, and Economics at Stanford University, Creating and Capturing Value: Perspectives and Cases on Electronic Commerce is an introduction for students to the volatile, developing world of e-commerce. The book has two parts, "Perspectives" and "Cases." "Perspectives " provides an overview of important issues in electronic commerce such as the technologies that preceded the Internet, how the new technologies are changing the landscape and how new and established firms must respond to changes in the business environment. "Cases" includes 22 cases that have been developed at Stanford over the past couple of years.