Gatorade is an enthralling story, brought to life in bright color and sharp detail in this book as journalist and author Darren Rovell chronicles every astonishing milestone of the company's history. With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan "Be Like Mike" endorsement deal. With refreshing candor, First in Thirst also offers an inside look at all the aspects that went into building the brand, such as: negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the mishaps that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. First in Thirst identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share. Long before America knew what "deep-down body thirst" was, a team of university scientists had already invented something to quench it. This book is the story of the product and the company, and of America's fascination with the one and only Gatorade.

Jeff Van Gundy. Brad Stevens. Frank Vogel. Mike Budenholzer. Tom Thibodeau. Sam Presti. Leon Rose. Before you knew his name, before he drafted your favorite player, before he guided your team to a championship, he had a playing career of his own at an NCAA Division III college. He didn't play for fortune - the NBA was out of reach, and his school didn't even give athletic scholarships. He didn't play for fame - his games weren't televised, and the stands were rarely full. Whatever the motivation, he simply couldn't give up the game of basketball. And that didn't change after graduation, when it was time to pick a career path. For the first time in league history, NBA coaches and general managers are just as likely to have played Division III basketball as they are to have played in the NBA. While the number of former D3 players working in the NBA is higher than ever, small college alums have served in leadership positions since the league's founding. They shaped the NBA into what it is today, playing integral roles in the Lakers' initial success in Los Angeles, the inception of several expansion franchises, the creation of the popular All-Star Weekend dunk contest, the globalization of the league, and more. Their improbable and inspiring journeys tell a bigger story - the history of small college athletics, the evolution of coaching and management in the NBA, and the hiring practices in the most competitive fields. Their alma maters were small, but their impact on the game, and the implications of their success, loom large.

This cricketer's almanack, published every year since 1864, is timed to coincide with the start of the English cricket season. It contains statistics from the previous domestic season, plus full scorecards of every Test Match played around the world during the year, and coverage of cricket in 40 different countries, plus reports of bizarre cricketing events from Kennington to Korea. The editor provides observations about the management, media coverage and commercialism of cricket.