4 results for "Marketing"

Stagestruck: theater, AIDS, and the marketing of gay America

Schulman, Sarah
In Stagestruck noted novelist and outspoken critic Sarah Schulman offers an account of her growing awareness of the startling similarities between her novel People in Trouble and the smash Broadway hit Rent . Written with a powerful and personal voice, Schulman's book is part gossipy narrative, part behind-the-scenes glimpse into the New York theater culture, and part polemic on how mainstream artists co-opt the work of "marginal" artists to give an air of diversity and authenticity to their own work. Rising above the details of her own case, Schulman boldly uses her suspicions of copyright infringement as an opportunity to initiate a larger conversation on how AIDS and gay experience are being represented in American art and commerce. Closely recounting her discovery of the ways in which Rent took materials from her own novel, Schulman takes us on her riveting and infuriating journey through the power structures of New York theater and media, a journey she pursued to seek legal restitution and make her voice heard. Then, to provide a cultural context for the emergence of Rent-- which Schulman experienced first-hand as a weekly theater critic for the New York Press at the time of Rent 's premiere--she reveals in rich detail the off- and off-off-Broadway theater scene of the time. She argues that these often neglected works and performances provide more nuanced and accurate depictions of the lives of gay men, Latinos, blacks, lesbians and people with AIDS than popular works seen in full houses on Broadway stages. Schulman brings her discussion full circle with an incisive look at how gay and lesbian culture has become rapidly commodified, not only by mainstream theater productions such as Rent but also by its reduction into a mere demographic made palatable for niche marketing. Ultimately, Schulman argues, American art and culture has made acceptable a representation of "the homosexual" that undermines, if not completely erases, the actual experiences of people who continue to suffer from discrimination or disease. Stagestruck 's message is sure to incite discussion and raise the level of debate about cultural politics in America today.
Duke University Press 1998 157 pages

Canned: the rise and fall of consumer confidence in the American food industry

Zeide, Anna
"This book explores the earliest roots of the modern food industry, focusing on the development of the canning industry in the United States. Canning leaders leveraged the power of scientific expertise to create a market for canned food. Before the mid-twentieth century, in order to win consumer trust, canners adopted new technologies, cooperated with federal food regulation, sponsored agricultural and bacteriological research, and standardized food production. All of these moves helped to make canned food a staple of American pantries by the 1940s. As other industries entered the processed food landscape, and environmental and consumer critiques emerged, canners widened their scientific research base to more centrally incorporate marketing, advertising, and political strategy. In their increasing power, industry leaders were less willing to defer to governmental authority and more eager to directly control production and consumption. This study takes up the stories of six particular canned foods--condensed milk, peas, olives, tomatoes, tuna, and Campbell's soup--to understand the tools used by the food industry to build consumer confidence in a new way of eating. This modified diet not only changed the relationship between business and consumers, but also the relationships among Americans, farmers, universities, advertisers, and the natural environment."--Provided by publisher.
University of California Press 2018 269 pages

A dealer's hand: the Chinese art world through the eyes of Giuseppe Eskenazi

Eskenazi, Giuseppe,Elias, Hajni
A unique insight into the rapidly expanding Chinese art market from an expert in the field Presents the remarkable story of the leading contemporary dealer in Chinese and other Asian art A Dealer's Hand serves as both a personal history of the evolving Chinese art market and a catalogue of Chinese art illustrated with over 500 objects As the West awakes, with some apprehension, to the economic power of that once-supine dragon, China, A Dealer's Hand is a timely reminder that its material culture has never failed to entrance and amaze those looking in from the outside, no less over the 50 years covered here than in the more distant past. Giuseppe Eskenazi is the pre-eminent expert and dealer in Chinese art and therefore well-placed to cast light on one aspect of this cultural relationship. Hajni Elias is a highly experienced researcher in the field. Together they have woven a narrative with several strands: Giuseppe's progression from young boy in Constantinople to doyen of Chinese art dealers, enlivened by reminiscence and anecdote; an overview of the market for Chinese art in the West and the part played in it by scholars, dealers, auction houses, museums and collectors; and a fabulous pictorial record of hundreds of the marvelous works of art that have passed through the Eskenazi Gallery's doors and amaze those looking in from outside, no less over the 50 years covered here than in the more distant past.
Scala Publishers 2012 359 pages

The Public Is Never Wrong The Autobiography Of Adolph Zukor

Adolph Zukor,Dale Kramer
The Public Is Never Wrong: The Autobiography of Adolph Zukor is a memoir written by Adolph Zukor, one of the most influential figures in the early days of Hollywood. In this book, Zukor recounts his life story, from his humble beginnings as an immigrant in New York City to his rise to fame as the founder of Paramount Pictures.Zukor's narrative takes readers on a journey through the early days of the film industry, as he describes his experiences working as a nickelodeon operator and film distributor before ultimately founding his own studio. He also discusses his relationships with some of the biggest names in Hollywood, including Charlie Chaplin, Mary Pickford, and Douglas Fairbanks.Throughout the book, Zukor emphasizes the importance of listening to the audience and giving them what they want. He argues that the public is never wrong and that the key to success in the film industry is to understand and cater to their tastes. He also provides insights into the business side of the industry, discussing topics such as financing, marketing, and distribution.Overall, The Public Is Never Wrong offers a fascinating glimpse into the life and career of one of the most important figures in the history of Hollywood. It is a must-read for anyone interested in the early days of the film industry and the art of storytelling on the big screen.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
Literary Licensing, LLC 2011-09 334 pages