5 results for "Marketing"

Unlabel Selling You Without Selling Out

Marc Ecko
From one of the most provocative entrepreneurs of our time, Marc Ecko reveals his formula for building an authentic brand or business in a compelling how-to guide that’s perfect to “educate the next generation of dreamers” ( Kirkus Reviews ). As instructive as it is innovative, Unlabel empowers you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This visual blueprint teaches you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine. With Unlabel , you will discover your own voice by overcoming fear, take action and deliver on your promises, understand why failure is essential, learn how your product or service makes people feel, and recognize if your nostalgia for the past is hampering your ability to envision your future. Unlabel provides a bold and honest approach to building an authentic personal brand, and a roadmap for growing a bootstrap start-up into a sustainable business.
Simon and Schuster 2015-05-05 304 pages

Sex Money Kiss

Gene Simmons
Gene Simmons' autobiography, KISS and Make-Up, was a New York Times bestseller. Here is the long-anticipated follow-up in which Simmons explains the bad deals he made along the way, the reasoning behind everything he did, and the value of hard work, long hours, and dedication to the cause. He is brutally candid, smart, shocking, shameless, insightful, in-your-face, bizarre, crude, pragmatic, human, sympathetic, and wholesome, all at the same time! Kiss, Money and Girls is the perfect business book for our times.
Simmons Books/New Millennium Press 2003 236 pages

Never Leave Well Enough Alone

Raymond Loewy
Never Leave Well Enough Alone, first published in 1951, is the classic introduction to modern industrial design by the 'father' of the movement - Raymond Loewy. Loewy (1893-1986) was responsible for transforming thousands of everyday objects into streamlined masterpieces, many of which are still popular and in-use in daily life today. Examples include corporate logos; packaging for Lucky Strike cigarettes and Pepsodent toothpaste; Studebaker and Greyhound automotive and bus design; buildings and household furnishings; and appliances such as toasters and refrigerators. This new reprint edition is formatted to Loewy's original design of 6 inches by 7 inches - his first foray into book design; and is illustrated throughout with drawings and photographic examples of his work.
Pathfinder Books 2023-05-15 466 pages

The Public Is Never Wrong The Autobiography Of Adolph Zukor

Adolph Zukor,Dale Kramer
The Public Is Never Wrong: The Autobiography of Adolph Zukor is a memoir written by Adolph Zukor, one of the most influential figures in the early days of Hollywood. In this book, Zukor recounts his life story, from his humble beginnings as an immigrant in New York City to his rise to fame as the founder of Paramount Pictures.Zukor's narrative takes readers on a journey through the early days of the film industry, as he describes his experiences working as a nickelodeon operator and film distributor before ultimately founding his own studio. He also discusses his relationships with some of the biggest names in Hollywood, including Charlie Chaplin, Mary Pickford, and Douglas Fairbanks.Throughout the book, Zukor emphasizes the importance of listening to the audience and giving them what they want. He argues that the public is never wrong and that the key to success in the film industry is to understand and cater to their tastes. He also provides insights into the business side of the industry, discussing topics such as financing, marketing, and distribution.Overall, The Public Is Never Wrong offers a fascinating glimpse into the life and career of one of the most important figures in the history of Hollywood. It is a must-read for anyone interested in the early days of the film industry and the art of storytelling on the big screen.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
Literary Licensing, LLC 2011-09 334 pages