2 results for "Marketing"

Not too late: changing the climate story from despair to possibility

Rebecca Solnit,Thelma Young Lutunatabua
"Not Too Late brings strong climate voices from around the world to address the political, scientific, social, and emotional dimensions of the most urgent issue human beings have ever faced. Accessible, encouraging, and engaging, it's an invitation to everyone to understand the issue more deeply, participate more boldly, and imagine the future more creatively. In concise, illuminating essays and interviews, Not Too Late features the voices of Indigenous activists, such as Guam-based attorney and writer Julian Aguon; climate scientists, among them Jacquelyn Gill and Edward Carr; artists, such as Marshall Islands poet and activist Kathy Jeñtil-Kijiner; and longtime organizers, including The Tyranny of Oil author Antonia Juhasz and Emergent Strategy author adrienne maree brown. Shaped by the clear-eyed wisdom of editors Rebecca Solnit and Thelma Young Lutunatabua, and enhanced by illustrations by David Solnit, Not Too Late is a guide to take us from climate crisis to climate hope. Contributors include Julian Aguon, Jade Begay, adrienne maree brown, Edward Carr, Renato Redantor Constantino, Joelle Gergis, Jacquelyn Gill, Mary Annaise Heglar, Mary Ann Hitt, Roshi Joan Halifax, Nikayla Jefferson, Antonia Juhasz, Kathy Jetnil Kijiner, Fenton Lutunatabua & Joseph Sikulu, Yotam Marom, Denali Nalamalapu, Leah Stokes, Farhana Sultana, and Gloria Walton."--Publisher marketing.
Haymarket Books 2023 220 pages

The new climate war: the fight to take back our planet

Mann, Michael E.
"Recycle. Fly less. Eat less meat. These are some of the tactics that we've been told can slow climate change. But most of these recommendations are a result of a multi-pronged marketing campaign that has succeeded in placing the responsibility for fixing climate change squarely on the shoulders of individuals. Fossil fuel companies have followed the example of other industries deflecting blame (think "guns don't kill people, people kill people") or greenwashing (think of the beverage industry's "Crying Indian" commercials of the 1980s). Meanwhile, they've blocked efforts to regulate or price carbon emissions, run PR campaigns aimed at discrediting viable alternatives, and have abdicated their responsibility in fixing the problem they've created. The result has been disastrous for our planet. In The New Climate War, Mann argues that all is not lost. He draws the battle lines between the people and the polluters--fossil fuel companies, right-wing plutocrats, and petrostates. And he outlines a plan for forcing our governments and corporations to wake up and make real change, including: a common-sense, attainable approach to carbon tax-- an overhaul of the flawed Green New Deal; allowing renewable energy to compete fairly against fossil fuels debunking the false narratives and arguments that have worked their way into the climate debate and driven a wedge between even those who support climate change solutions how to combat climate doomism With immensely powerful vested interests aligned in defense of the fossil fuel status quo, the societal tipping point won't happen without the active participation of citizens everywhere aiding in the collective push forward. This book will reach, inform, and enable citizens everywhere to join this battle for our planet"--
PublicAffairs 2021 351 pages