9 results for "Marketing"

#AskGaryVee: one entrepreneur's take on leadership, social media, & self-awareness

Vaynerchuk, Gary
An entrepreneur known for The #AskGaryVee Show on YouTube showcases the most useful and interesting questions he has received. Distilling and expanding on the podcast's most urgent and evergreen themes, Gary presents advice on marketing, social media, entrepreneurship, and everything else you've been afraid to ask but are dying to know. Gary gives insights and information on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy -- and even buying wine.
Harper Business, an imprint of HarperCollinsPublishers 2016-03-08 362 pages

The revenge of analog: real things and why they matter

Sax, David
"By now, we all know the mythology of the digital revolution: it improved efficiency, eliminated waste, and fostered a boom in innovation. But as business reporter David Sax shows in this clear-sighted, entertaining book, not all innovations are written in source code. In fact, businesses that once looked outdated are now springing with new life. Behold the Revenge of Analog. Sax has found story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music supposedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade, generating more than half a billion dollars in 2015 alone. Even the offices of Silicon Valley icons like Google and Facebook increasingly rely on analog technologies like pen and paper for their business. Sax's work reveals not just an underreported trend in business, but a more fundamental truth about how humans shop, interact, and even think. Blending psychology and observant wit with old-fashioned reportage, Sax shows that humans need to work, sell, and live in the real world--not on a screen"--
PublicAffairs 2016-11-08 282 pages

Unlabel Selling You Without Selling Out

Marc Ecko
From one of the most provocative entrepreneurs of our time, Marc Ecko reveals his formula for building an authentic brand or business in a compelling how-to guide that’s perfect to “educate the next generation of dreamers” ( Kirkus Reviews ). As instructive as it is innovative, Unlabel empowers you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This visual blueprint teaches you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine. With Unlabel , you will discover your own voice by overcoming fear, take action and deliver on your promises, understand why failure is essential, learn how your product or service makes people feel, and recognize if your nostalgia for the past is hampering your ability to envision your future. Unlabel provides a bold and honest approach to building an authentic personal brand, and a roadmap for growing a bootstrap start-up into a sustainable business.
Simon and Schuster 2015-05-05 304 pages

Free agent nation: the future of working for yourself

Pink, Daniel H.
Widely acclaimed for its engaging style and provocative perspective, this book has helped thousands transform their working lives. Now including a 30-page resource guide that explains the basics of working for oneself. It's about fulfillment. A revolution is sweeping America. On its front lines are people fed up with unfulfilling jobs, dysfunctional workplaces, and dead-end careers. Meet today's new economic icon: the free agent-men and women who are working for themselves. And meet your future. It's about freedom. Free agents are the marketing consultant down the street, the home-based "mompreneur," the footloose technology contractor. Already 30 million strong, these 21st-century pioneers are creating lives with more meaning-and often more money. Free Agent Nation is your ticket to this world. It's about time. Now, you can discover: The kind of free agent you can be-"soloist," "temp," or "microbusiness"-and how to launch your new career. How to get the perks you once received from your boss: health insurance, office space, training, workplace togetherness, even water cooler gossip. Why the free agent economy is increasingly a woman's world-and how women are flourishing in it. The transformation of retirement-how older workers are creating successful new businesses (and whole new lives) through the Internet.
Warner Books 2002 386 pages

The wellness revolution: how to make a fortune in the next trillion dollar industry

Pilzer, Paul Zane
How to make a fortune in the next big boom industry The paperback edition of this revolutionary business book, by bestselling author Paul Pilzer, shows wellness professionals and entrepreneurs how to get in on the ground floor of the booming wellness industry. A legendary entrepreneur and speaker, Pilzer predicts that within the next decade money spent on disease prevention will surpass that spent on disease treatment-and he shows readers how to stake their claim while there's still time. The Wellness Revolution is a step-by-step plan for getting rich that will help entrepreneurs figure out where they fit in the industry, learn how to control demand, and how to get started. This insightful and well-reasoned book shows how to take advantage of the wellness boom, but its lessons can be applied to any new market. Paul Zane Pilzer (Park City, UT) is a world-renowned economist, a multimillionaire software entrepreneur, a part-time rabbi, a college professor, and a bestselling author. As an entrepreneur, Pilzer earned his first $10 million before the age of thirty. A former commentator on National Public Radio and CNN, Pilzer has been a guest on Larry King Live! three times, and he has been on the cover of several national magazines. He speaks to nearly 500,000 people a year, and more than 10,000,000 video and audio copies of his speeches have been sold.
Wiley 2003-04-15 258 pages

Food on Wheels The Complete Guide to Starting a Food Truck, Food Cart, Or Other Mobile Food Business

Jennifer Lewis
Food trucks are hitting the streets from Miami to Maui but greasy reheated tacos and soggy burgers are a thing of the past. Today's mobile eateries have foodies flocking for gourmet bacon jam burgers, delicious Parisian-style crepes, and decadent handcrafted organic ice cream cones just to name a few. A less expensive alternative to opening a brick-and-mortar restaurant, food trucks, food trailers, food carts, and even food bicycles can be started by anyone whether you're a trained chef or an amateur baker. If you've ever dreamed of jumping on the food truck bandwagon this book will provide you with all the information necessary to get you on the road. Highlights include: * Understanding all the startup costs and sources for purchasing or leasing your kitchen on wheels; * Building a business plan that will guide decision making and set you up for success; * Scouting locations for optimal visability and sales; * Calculating your true product costs and how to price your menu in a way that will be profitable; * Connecting with customers inexpensively by using traditional marketing tools and social media to keep them coming back for more; and * Appendices containing detailed worksheets that clearly walk you through the financial side of the business and comprehensive lists of resources and business licensing offices broken down by state and territory.
Rabbit Ranch Publishing 2011-09-29 178 pages

Lessons of a lipstick queen: finding and developing the great idea that can change your life

King, Poppy
From the perfect lip stick to mergers and acquisitions,Lessons of a Lipstick Queenfollows Popy King's extraordinary journey through the world of business and teaches you how to be more entrepreneurial in your own life.If an eighteen-year-old girl's search for the ideal matte lipstick can turn into a multimillion-dollar company, anything is possible. When Poppy King finished high school, all she had to show for herself were some lackluster grades and a hundred and one ways to get out of phys ed. Within three years, however, she was president of her own hugely successful lipstick brand, Poppy Industries.How did she do it?InLessons of a Lipstick Queen, Poppy reveals how she managed to launch her business, extracting valuable lessons from the experience as she goes along. Through Poppy's example, you can learn how to become a real entrepreneur -- from recognizing a good idea and finding financing, to marketing yourself and your brand, to approaching the media and avoiding common pitfalls. Whether you are looking to go into business for the first time, or simply want to build on your current career, Poppy King is the voice of experience that you should be listening to.In a world where everyone is eager to get ahead, it's essential to think like an entrepreneur. Much more than just a guide to success,Lessons of a Lipstick Queenis a candid adventure story designed to take you on a journey of self-discovery.Filled with exercises, concrete tips, and Poppy's personal and professional anecdotes, this motivational book will help readers get in touch with their inner entrepreneur.
Atria Books 2008-05-06 358 pages