6 results for "Marketing"

It's not luck

Goldratt, Eliyahu M.
In this sequel to Goldratt's great business novel "The Goal," Alex and his team have all been promoted into the key positions in the faltering Diversified Businesses group in their conglomerate. The whole company is faltering, and great pressure is put on Alex and the team to turn their businesses around. The story emphasizes the Thinking Processes from "The Goal," and he devotes much of his attention to demonstrating the relevance of the theory of constraints to marketing, sales, inventory control, distribution channels, strategic alliances, and conflict resolution.
The North River Press 1994 283 pages

The Love Song of Jonny Valentine

Teddy Wayne
When Whiting Writers' Award winner Teddy Wayne published his critically acclaimed debut, "Kapitoil," it was hailed as "one of the best novels of [this] generation" by the "Boston Globe" and was shortlisted for a spate of national prizes. Jonathan Franzen wrote in "The Daily Beast" that "no other writer, as far as I know, has invented such a funny and compelling voice and story for [this type of character.]" Now, in "The Love Song of Jonny Valentine," Wayne turns his sharp wit, flawless narrative ventriloquism, and humane sensibility to our monstrous obsession with fame. Megastar Jonny Valentine, eleven-year-old icon of bubblegum pop, knows that the fans don't love him for who he is. The talented singer's image, voice, and even hairdo have been relentlessly packaged--by his L.A. label and his hard-partying manager-mother, Jane--into bite-size pabulum. But within the marketing machine, somewhere, Jonny is still a vulnerable little boy, perplexed by his budding sexuality and his heartthrob status, dependent on Jane, and endlessly searching for his absent father in Internet fan sites, lonely emails, and the crowds of faceless fans. Poignant, brilliant, and viciously funny, told through the eyes of one of the most unforgettable child narrators, this literary masterpiece explores with devastating insight and empathy the underbelly of success in 21st-century America. "The Love Song of Jonny Valentine "is a tour de force by a standout voice of his generation.
Thorndike Press 2013 528 pages

The mere future

Schulman, Sarah
"Clever word craft, poetic political satire and biting humor on every page."-- Publishers Weekly The paperback edition of Sarah Schulman's dystopian satire about urban mores set in New York sometime in the future, when the city has morphed into an idealized version of itself: where rent is cheap, homelessness is nonexistent, and the only job left is marketing. But all is not as it seems, culminating in a murder committed by a prominent New Yorker and a resulting trial that transfixes the city. Kessler Award-winner Sarah Schulman 's other books include Rat Bohemia , The Child , and Ties that Bind .
Arsenal Pulp 2011 184 pages

Allegra Maud Goldman

Konecky, Edith
A special twenty-fifth anniversary edition relaunches this beloved classic coming-of-age nove, which was called "one of those rare delights... as wise as it is funny" (Alix Kates Shulman, Ms. magazine). This endearing novel chronicles the growth of the young Allegra in pre-World War II Brooklyn as she learns about sex, death, bigotry, family limitations, and what it means to be young and female and independent. Marketing Plans for "Allegra Maud Goldman": Advance review copies to booksellers Twenty-fifth anniversary press kit Strong media push Edith Konecky is the author of a second novel, "A Place at the Table," as well as short fiction and poetry.
Feminist Press at the City University of New York 1990 187 pages