2 results for "Marketing"

The new climate war: the fight to take back our planet

Mann, Michael E.
"Recycle. Fly less. Eat less meat. These are some of the tactics that we've been told can slow climate change. But most of these recommendations are a result of a multi-pronged marketing campaign that has succeeded in placing the responsibility for fixing climate change squarely on the shoulders of individuals. Fossil fuel companies have followed the example of other industries deflecting blame (think "guns don't kill people, people kill people") or greenwashing (think of the beverage industry's "Crying Indian" commercials of the 1980s). Meanwhile, they've blocked efforts to regulate or price carbon emissions, run PR campaigns aimed at discrediting viable alternatives, and have abdicated their responsibility in fixing the problem they've created. The result has been disastrous for our planet. In The New Climate War, Mann argues that all is not lost. He draws the battle lines between the people and the polluters--fossil fuel companies, right-wing plutocrats, and petrostates. And he outlines a plan for forcing our governments and corporations to wake up and make real change, including: a common-sense, attainable approach to carbon tax-- an overhaul of the flawed Green New Deal; allowing renewable energy to compete fairly against fossil fuels debunking the false narratives and arguments that have worked their way into the climate debate and driven a wedge between even those who support climate change solutions how to combat climate doomism With immensely powerful vested interests aligned in defense of the fossil fuel status quo, the societal tipping point won't happen without the active participation of citizens everywhere aiding in the collective push forward. This book will reach, inform, and enable citizens everywhere to join this battle for our planet"--
PublicAffairs 2021 351 pages

Eat drink vote: an illustrated guide to food politics

Nestle, Marion
"What's wrong with the US food system? Why is half the world starving while the other half battles obesity? Who decides our food issues, and why can't we do better with labeling, safety, or school food? These are complex questions that are hard to answer in an engaging way for a broad audience. But everybody eats, and food politics affects us all. Marion Nestle, whom Michael Pollan ranked as the #2 most powerful foodie in America (after Michelle Obama) in Forbes, has always used cartoons in her public presentations to communicate how politics shaped by government, corporate marketing, economics, and geography influences food choice. Cartoons do more than entertain; the best get right to the core of complicated concepts and powerfully convey what might otherwise take pages to explain. In Eat, Drink, Vote, Nestle teams up with The Cartoonist Group syndicate to present more than 250 of her favorite cartoons on issues ranging from dietary advice to genetic engineering to childhood obesity. Using the cartoons as illustration and commentary, she engagingly summarizes some of today's most pressing issues in food politics. While encouraging readers to vote with their forks for healthier diets, this book insists that its is also necessary to vote with votes to make it easier for everyone to make healthier dietary choices"--
Rodale 2013-09-03 199 pages