An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

A fully illustrated, stylish look back at the story behind a Canadian design icon. For a decade, in the 1960s, the Clairtone Sound Corporation captured the spirit of the times: sophisticated, cosmopolitan, liberated. From its modern oiled-walnut and teak consoles to its minimalist logo and cheeky marketing materials, Clairtone produced a body of design work that is still today contemporary. Founded in 1958 by two Canadian upstarts, Peter Munk and David Gilmour, the fledgling manufacturer of hi-fi and TV consoles quickly became known for its iconic designs and masterful advertising campaigns. Its Project G stereo, winner of the silver medal at the 1964 Milan Triennale, with its space-age styling, and costing as much as a small car, was the epitome of bachelor pad cool. Famously, Hugh Hefner owned a Project G. So did Frank Sinatra. In 1967, suggesting how deeply it had come to be identified with popular culture, a Project G appeared in The Graduate alongside Dustin Hoffman and Anne Bancroft. Richly illustrated with more than two hundred images, The Art of Clairtone is a candid and intimate look at the company's skyrocketing success and sensational collapse. Through the personal and private recollections of those who knew Clairtone best, from its founders to its designers, engineers, and salesmen, and with comments from Karim Rashid, Douglas Coupland, Tyler Brule, and Bruce Mau, this elegant book captures the influence and spirit of an iconoclastic company that seemed to represent all the promise of Canada.