"By now, we all know the mythology of the digital revolution: it improved efficiency, eliminated waste, and fostered a boom in innovation. But as business reporter David Sax shows in this clear-sighted, entertaining book, not all innovations are written in source code. In fact, businesses that once looked outdated are now springing with new life. Behold the Revenge of Analog. Sax has found story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music supposedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade, generating more than half a billion dollars in 2015 alone. Even the offices of Silicon Valley icons like Google and Facebook increasingly rely on analog technologies like pen and paper for their business. Sax's work reveals not just an underreported trend in business, but a more fundamental truth about how humans shop, interact, and even think. Blending psychology and observant wit with old-fashioned reportage, Sax shows that humans need to work, sell, and live in the real world--not on a screen"--

Between 1999 and 2017, an estimated 250,000 Americans died from overdoses involving prescription painkillers, a plague ignited by Purdue Pharma's aggressive marketing of OxyContin. Families, working class and wealthy, have been torn apart, businesses destroyed, and public officials pushed to the brink. Meanwhile, the drugmaker's owners, Raymond and Mortimer Sackler, whose names adorn museums worldwide, made enormous fortunes from the commercial success of OxyContin. In Pain Killer, Barry Meier tells the story of how Purdue turned OxyContin into a billion-dollar blockbuster. Powerful narcotic painkillers, or opioids, were once used as drugs of last resort for pain sufferers. But Purdue launched an unprecedented marketing campaign claiming that the drug's long-acting formulation made it safer to use than traditional painkillers for many types of pain. That illusion was quickly shattered as drug abusers learned that crushing an Oxy could release its narcotic payload all at once. Even in its prescribed form, Oxy proved fiercely addictive. As OxyContin's use and abuse grew, Purdue concealed what it knew from regulators, doctors, and patients. Here are the people who profited from the crisis and those who paid the price, those who plotted in boardrooms and those who tried to sound alarm bells. A country doctor in rural Virginia, Art Van Zee, took on Purdue and warned officials about OxyContin abuse. An ebullient high school cheerleader, Lindsey Myers, was reduced to stealing from her parents to feed her escalating Oxy habit. A hard-charging DEA official, Laura Nagel, tried to hold Purdue executives to account. In Pain Killer, Barry Meier breaks new ground in his decades-long investigation into the opioid epidemic. He takes readers inside Purdue to show how long the company withheld information about the abuse of OxyContin and gives a shocking account of the Justice Department's failure to alter the trajectory of the opioid epidemic and protect thousands of[Bokinfo]

When a heart attack claimed Gert Boyle's husband in 1970, the forty-six-year-old housewife and mother of three found herself at the helm of Columbia Sportswear, a small outerwear manufacturer in Portland, Oregon, that was struggling financially. With no business experience whatsoever, Boyle was faced with the challenge of running Columbia, which had been founded in 1937 by her father — a Jewish immigrant who had fled Hitler's Germany. Boyle and her son Tim persevered, turning a company that in 1970 had forty employees and less than 800,000 in annual sales into the leading seller of skiwear in the United States, with more than 2000 employees and over a billion in annual sales. Along the way, thanks in part to a creative marketing campaign that billed her as "one tough mother," Boyle established herself as an industry icon, and the first woman ever inducted into the International Sporting Goods Hall of Fame. One Tough Mother presents an honest and often irreverent account of Boyle's journey from a childhood in Nazi Germany to incredible success in America. She offers insights into succeeding in business and in life, and shares many of the advertisements and strategies that have made her so recognizable.

Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperilled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon; socialise on Facebook; turn to Apple for entertainment; and rely on Google for information. These firms sell their efficiency and purport to make the world a better place, but what they have done instead is to enable an intoxicating level of daily convenience. As these companies have expanded, marketing themselves as champions of individuality and pluralism, their algorithms have pressed us into conformity and laid waste to privacy. They have produced an unstable and narrow culture of misinformation, and put us on a path to a world without private contemplation, autonomous thought, or solitary introspection - a world without mind. In order to restore our inner lives, we must avoid being co-opted by these gigantic companies, and understand the ideas that underpin their success. Elegantly tracing the intellectual history of computer science - from the Descartes and the enlightenment to Alan Turing to Stuart Brand and the hippie origins of today's Silicon Valley - Foer exposes the dark underpinnings of our most idealistic dreams for technology. The corporate ambitions of Google, Facebook, Apple, and Amazon, he argues, are trampling longstanding liberal values, especially intellectual property and privacy. This is a nascent stage in the total automation and homogenization of social, political, and intellectual life. By reclaiming our private authority over how we intellectually engage with the world, we have the power to stem the tide. At stake is nothing less than who we are, and what we will become. There have been monopolists in the past but today's corporate giants have far more nefarious aims. They're monopolists who want access to every facet of our identities and influence over every corner of our decision-making. Until now few have grasped the sheer scale of the threat. Foer explains not just the looming existential crisis but the imperative of resistance.

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

Never Leave Well Enough Alone, first published in 1951, is the classic introduction to modern industrial design by the 'father' of the movement - Raymond Loewy. Loewy (1893-1986) was responsible for transforming thousands of everyday objects into streamlined masterpieces, many of which are still popular and in-use in daily life today. Examples include corporate logos; packaging for Lucky Strike cigarettes and Pepsodent toothpaste; Studebaker and Greyhound automotive and bus design; buildings and household furnishings; and appliances such as toasters and refrigerators. This new reprint edition is formatted to Loewy's original design of 6 inches by 7 inches - his first foray into book design; and is illustrated throughout with drawings and photographic examples of his work.

The exhortation to “Go West!” has always sparked the American imagination. But for gays, lesbians, and transgendered people, the City of Angels provided a special home and gave rise to one of the most influential gay cultures in the world. Drawing on rare archives and photographs as well as more than three hundred interviews, Lillian Faderman and Stuart Timmons chart L.A.'s unique gay history, from the first missionary encounters with Native American cross-gendered “two spirits” to cross-dressing frontier women in search of their fortunes; from the bohemian freedom of early Hollywood to the explosion of gay life during World War II to the underground radicalism set off by the 1950s blacklist; and from the 1960s gay liberation movement to the creation of gay marketing in the 1990s.

Surfing is not just a sport; it is a pop-culture phenomenon. Surfing has created legends, while seizing the spotlight in every aspect of beach culture, in movies, in fashion, and in music. Surfing has evolved from its mystical beginnings in Polynesia, where it was valued as noble, positive, and deeply imbued with spiritual meaning but condemned by critics (mostly religious conservatives) who considered it “pagan, immoral, and corrupting.” And we've come a long way from pre–World War II days, when Hawaii' was as remote as Timbuktu; when itchy wool swimsuits and heavy hardwood surfboards were the norm. We've matured since the 1950s and 1960s, with their trendy popularity—the culture and fashion, the movies and music, from “Gidget” to the Beach Boys and those bushy, bushy blond hairdos—to today, when the glitz of sophisticated marketing campaigns and media-savvy surfers are “de rigueur.” Yet, through the years, surfing has maintained its reputation as a refuge for non-conformists; the often-below-the-radar individualistic lifestyle defies a dry chronicle neatly tied up with a bow. A comprehensive history of the sport by Ben Marcus, a man who lived it and who knows and loves it like nothing else, Surfing USA! is anything but dry; it truly captures the glamour and excitement of this extreme sport. If you are still in awe of that first surfboard, still stoked by hanging ten, or still dreaming of that elusive wave, then this book is for you. Ben Marcus, the former editor of “Surfer” magazine and current freelancer for such publications as “Surfer's Journal,” brings you up close and personal to the exciting world of surfing.

In Stagestruck noted novelist and outspoken critic Sarah Schulman offers an account of her growing awareness of the startling similarities between her novel People in Trouble and the smash Broadway hit Rent . Written with a powerful and personal voice, Schulman's book is part gossipy narrative, part behind-the-scenes glimpse into the New York theater culture, and part polemic on how mainstream artists co-opt the work of "marginal" artists to give an air of diversity and authenticity to their own work. Rising above the details of her own case, Schulman boldly uses her suspicions of copyright infringement as an opportunity to initiate a larger conversation on how AIDS and gay experience are being represented in American art and commerce. Closely recounting her discovery of the ways in which Rent took materials from her own novel, Schulman takes us on her riveting and infuriating journey through the power structures of New York theater and media, a journey she pursued to seek legal restitution and make her voice heard. Then, to provide a cultural context for the emergence of Rent-- which Schulman experienced first-hand as a weekly theater critic for the New York Press at the time of Rent 's premiere--she reveals in rich detail the off- and off-off-Broadway theater scene of the time. She argues that these often neglected works and performances provide more nuanced and accurate depictions of the lives of gay men, Latinos, blacks, lesbians and people with AIDS than popular works seen in full houses on Broadway stages. Schulman brings her discussion full circle with an incisive look at how gay and lesbian culture has become rapidly commodified, not only by mainstream theater productions such as Rent but also by its reduction into a mere demographic made palatable for niche marketing. Ultimately, Schulman argues, American art and culture has made acceptable a representation of "the homosexual" that undermines, if not completely erases, the actual experiences of people who continue to suffer from discrimination or disease. Stagestruck 's message is sure to incite discussion and raise the level of debate about cultural politics in America today.

NOW FEATURING A NEW AFTERWORD, "PANDEMIC ETHICS" From two eminent scholars comes a provocative examination of bioethics and our culture’s obsession with having it all without paying the price. Shockingly, the United States has among the lowest life expectancies and highest infant mortality rates of any high-income nation, yet, as Amy Gutmann and Jonathan D. Moreno show, we spend twice as much per capita on medical care without insuring everyone. A “remarkable, highly readable journey” (Judy Woodruff ) sure to become a classic on bioethics, Everybody Wants to Go to Heaven but Nobody Wants to Die explores the troubling contradictions between expanding medical research and neglecting human rights, from testing anthrax vaccines on children to using brain science for marketing campaigns. Providing “a clear and compassionate presentation” ( Library Journal ) of such complex topics as radical changes in doctor-patient relations, legal controversies over in vitro babies, experiments on humans, unaffordable new drugs, and limited access to hospice care, this urgent and incisive history is “required reading for anyone with a heartbeat” (Andrea Mitchell).

Award-winning, bestselling author John Feinstein chronicles a year inside Ivy League Football, unveiling the heart and soul of college football's oldest teams as they compete at an elite level in a conference that prizes tradition -- amid a rapidly changing and increasingly monetized collegiate sports world. The history of the Ivy League dates back to 1869 when Princeton played the first college football game against Rutgers. That storied history, however, is not what this book is about. Rather, The Ancient Eight explores Ivy League football today. Why? Because the conference is underrated. NFL rosters typically feature about a dozen former Ivy players. To play in the league, one must maintain the highest academic standards and be a great football player. The rivalries are as intense as in the SEC or the Big Ten, even if the linemen aren't quite as large. There are arcane rules forbidding participation in the NCAA postseason, not allowing eligible graduate students to play, and scheduling ten straight weeks without a bye. But there is also a genuine purity -- not one that's made up for marketing purposes -- in the Ivy League. Through intimate interviews with players, coaches, and key figures, Feinstein uncovers the unique culture that defines football on the Ivy League gridiron, offering unparalleled access to the remarkable coaching staffs and student-athletes who balance their academic ambitions with their passion for the game. The story of the 2023 season began tragically when longtime Dartmouth coach Buddy Teevens suffered fatal injuries in a bicycle accident, and one of his players, Joshua Balara, died of cancer the same day. But Dartmouth would persist to shockingly win a share of the Ivy championship, along with both Harvard and Yale -- the result of a nail-biting 138th meeting of those two schools in The Game. On the field, inside the locker room, and around campus, The Ancient Eight reveals the phenomenal stories of the young men who play in today's Ivy League and those who coach them.

"Throughout the twentieth century, 'free enterprise' has been a contested keyword in American politics, and the cornerstone of a conservative philosophy that seeks to limit government involvement into economic matters. Lawrence B. Glickman shows how the idea first gained traction in American discourse and was championed by opponents of the New Deal. Those politicians, believing free enterprise to be a fundamental American value, held it up as an antidote to a liberalism that they maintained would lead toward totalitarian statism. Tracing the use of the concept of free enterprise, Glickman shows how it has both constrained and transformed political dialogue. He presents a fascinating look into the complex history, and marketing, of an idea that forms the linchpin of the contemporary opposition to government regulation, taxation, and programs such as Medicare."--Publisher's web-site

A unique insight into the rapidly expanding Chinese art market from an expert in the field Presents the remarkable story of the leading contemporary dealer in Chinese and other Asian art A Dealer's Hand serves as both a personal history of the evolving Chinese art market and a catalogue of Chinese art illustrated with over 500 objects As the West awakes, with some apprehension, to the economic power of that once-supine dragon, China, A Dealer's Hand is a timely reminder that its material culture has never failed to entrance and amaze those looking in from the outside, no less over the 50 years covered here than in the more distant past. Giuseppe Eskenazi is the pre-eminent expert and dealer in Chinese art and therefore well-placed to cast light on one aspect of this cultural relationship. Hajni Elias is a highly experienced researcher in the field. Together they have woven a narrative with several strands: Giuseppe's progression from young boy in Constantinople to doyen of Chinese art dealers, enlivened by reminiscence and anecdote; an overview of the market for Chinese art in the West and the part played in it by scholars, dealers, auction houses, museums and collectors; and a fabulous pictorial record of hundreds of the marvelous works of art that have passed through the Eskenazi Gallery's doors and amaze those looking in from outside, no less over the 50 years covered here than in the more distant past.

A fully illustrated, stylish look back at the story behind a Canadian design icon. For a decade, in the 1960s, the Clairtone Sound Corporation captured the spirit of the times: sophisticated, cosmopolitan, liberated. From its modern oiled-walnut and teak consoles to its minimalist logo and cheeky marketing materials, Clairtone produced a body of design work that is still today contemporary. Founded in 1958 by two Canadian upstarts, Peter Munk and David Gilmour, the fledgling manufacturer of hi-fi and TV consoles quickly became known for its iconic designs and masterful advertising campaigns. Its Project G stereo, winner of the silver medal at the 1964 Milan Triennale, with its space-age styling, and costing as much as a small car, was the epitome of bachelor pad cool. Famously, Hugh Hefner owned a Project G. So did Frank Sinatra. In 1967, suggesting how deeply it had come to be identified with popular culture, a Project G appeared in The Graduate alongside Dustin Hoffman and Anne Bancroft. Richly illustrated with more than two hundred images, The Art of Clairtone is a candid and intimate look at the company's skyrocketing success and sensational collapse. Through the personal and private recollections of those who knew Clairtone best, from its founders to its designers, engineers, and salesmen, and with comments from Karim Rashid, Douglas Coupland, Tyler Brule, and Bruce Mau, this elegant book captures the influence and spirit of an iconoclastic company that seemed to represent all the promise of Canada.

The Public Is Never Wrong: The Autobiography of Adolph Zukor is a memoir written by Adolph Zukor, one of the most influential figures in the early days of Hollywood. In this book, Zukor recounts his life story, from his humble beginnings as an immigrant in New York City to his rise to fame as the founder of Paramount Pictures.Zukor's narrative takes readers on a journey through the early days of the film industry, as he describes his experiences working as a nickelodeon operator and film distributor before ultimately founding his own studio. He also discusses his relationships with some of the biggest names in Hollywood, including Charlie Chaplin, Mary Pickford, and Douglas Fairbanks.Throughout the book, Zukor emphasizes the importance of listening to the audience and giving them what they want. He argues that the public is never wrong and that the key to success in the film industry is to understand and cater to their tastes. He also provides insights into the business side of the industry, discussing topics such as financing, marketing, and distribution.Overall, The Public Is Never Wrong offers a fascinating glimpse into the life and career of one of the most important figures in the history of Hollywood. It is a must-read for anyone interested in the early days of the film industry and the art of storytelling on the big screen.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.