3 results for "Marketing"

In Defense of Food: An Eater's Manifesto

Pollan, Michael
In his hugely influential treatise The Omnivore's Dilemma, Pollan traced a direct line between the industrialization of our food supply and the degradation of the environment. His new book takes up where the previous work left off. Examining the question of what to eat from the perspective of health, this powerfully argued, thoroughly researched and elegant manifesto cuts straight to the chase with a maxim that is deceptively simple: 'Eat food, not too much, mostly plants.' But as Pollan explains, 'food' in a country that is driven by 'a thirty-two billion-dollar marketing machine' is both a loaded term and, in its purest sense, a holy grail. The first section of his three-part essay refutes the authority of the diet bullies, pointing up the confluence of interests among manufacturers of processed foods, marketers and nutritional scientists — a cabal whose nutritional advice has given rise to 'a notably unhealthy preoccupation with nutrition and diet and the idea of eating healthily.' The second portion vivisects the Western diet, questioning, among other sacred cows, the idea that dietary fat leads to chronic illness. A writer of great subtlety, Pollan doesn't preach to the choir; in fact, rarely does he preach at all, preferring to lets the facts speak for themselves." Publishers Weekly (Starred Review) (Copyright Reed Business Information, Inc.)
Penguin Books 2009-04-28 256 pages

Feed your pet right: the authoritative guide to feeding your dog and cat

Nestle, Marion
Human nutrition expert and author of the critically acclaimed What to Eat, Marion Nestle, Ph.D., M.P.H., has joined forces with Malden C. Nesheim, Ph.D., a Cornell animal nutrition expert, to write Feed Your Pet Right, the first complete, research-based guide to selecting the best, most healthful foods for your cat or dog. Human nutrition expert and author of the critically acclaimed What to Eat, Marion Nestle, Ph.D., M.P.H., has joined forces with Malden C. Nesheim, Ph.D., a Cornell animal nutrition expert, to write Feed Your Pet Right, the first complete, research-based guide to selecting the best, most healthful foods for your cat or dog. A comprehensive and objective look at the science behind pet food, it tells a fascinating story while evaluating the range of products available and examining the booming pet food industry and its marketing practices. Drs. Nestle and Nesheim also present the results of their unique research into this sometimes secretive industry. Through conversations with pet food manufacturers and firsthand observations, they reveal how some companies have refused to answer questions or permit visits. The authors also analyze food products, basic ingredients, sources of ingredients, and the optimal ways to feed companion animals. In this engaging narrative, they explain how ethical considerations affect pet food research and product development, how pet foods are regulated, and how companies influence veterinary training and advice. They conclude with specific recommendations for pet owners, the pet food industry, and regulators. A road map to the most nutritious diets for cats and dogs, Feed Your Pet Right is sure to be a reference classic to which all pet owners will turn for years to come.
Free Press 2010-05-11 376 pages