2 results for "Marketing"

Surveillance valley: the secret military history of the Internet

Levine, Yasha
Featured as a Guardian Long Read in December 2018 EVERYTHING WE HAVE BEEN TOLD ABOUT THE DEMOCRATIC NATURE OF THE INTERNET IS A MARKETING PLOY. As the Cambridge Analytica scandal has shown, private corporations consider it their right to use our data (and by extension, us) which ever way they see fit. Tempted by their appealing organisational and diagnostic tools, we have allowed private internet corporations access to the most intimate corners of our lives. But the internet was developed, from the outset, as a weapon. Looking at the hidden origins of many internet corporations and platforms, Levine shows that this is a function, not a bug of the online experience. Conceived as a surveillance tool by ARPA to control insurgents in the Vietnam War, the internet is now essential to our lives. This book investigates the troubling and unavoidable truth of its history and the unfathomable power of the corporations who now more or less own it. Without this book, your picture of contemporary society will be missing an essential piece of the puzzle.[Bokinfo]
Icon Books Ltd 2019-11-07 384 pages

The end of privacy

Sykes, Charles J.
As Justice Louis Brandeis suggested more than a century ago, privacy—the right to be left alone—is the most valued, if not the most celebrated, right enjoyed by Americans. But in the face of computer, video, and audio technology, aggressive and sophisticated marketing databases, state and federal “wars” against crime and terrorism, new laws governing personal behavior, and an increasingly intrusive media, all of us find our personal space and freedom under attack. In The End of Privacy , Charles Sykes traces the roots of privacy in our nation’s founding and Constitution, and reveals its inexorable erosion in our time. From our homes and offices to the presidency, Sykes defines what we have lost, citing example after example of citizens who have had their conversations monitored, movements surveilled, medical and financial records accessed, sexual preferences revealed, homes invaded, possessions confiscated, and even lives threatened—all in the name of some alleged higher social or governmental good. Sykes concludes by suggesting steps by which we might begin to recover the territory we’ve lost: our fundamental right to our own lives.
St. Martin's Press 1999-10-21 282 pages