The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. This lens of analysis suggests how we come to make selections such as choosing a mate, the foods we eat, the gifts that we offer, and more. It also highlights how numerous forms of dark side consumption, including pathological gambling, compulsive buying, pornographic addiction, and eating disorders, possess a Darwinian etiology. Engaging and diverse in scope, the book maps consumption phenomena onto four key Darwinian modules: survival, reproduction, kin selection, and reciprocal altruism. As an interesting proposal, the author suggests that media and advertising contents exist in their particular forms because they are a reflection of our evolved human nature - negating the notion that they exist through the reverse causal link, as proposed by social constructivists. The link between evolutionary theory and consumption behaviors is detailed throughout the book via an examination of (among many others): appearance-enhancing products and services; financial and physical risk-taking; use of sexual imagery and the depictions of women in advertising; and television programs, movies, songs, music videos, literature, religion, and art. The Evolutionary Bases of Consumption will appeal to evolutionists who desire to explore new areas wherein evolutionary theory can be applied; consumer and marketing scholars who wish to learn about the ways in which biological-and evolutionary-based theorizing can be infused into the consumer behavior/marketing/advertising disciplines; as well as other interdisciplinary scholars interested in gaining knowledge about the power of evolutionary theory in explaining a wide range of behavioral phenomena.

American children spend a substantial part of their lives watching television and movies, playing video games, and listening to music containing explicit sex and violence. From Doom and Grand Theft Auto III to Eminem and Marilyn Manson, a strain of the popular culture has become increasingly toxic. One of the most pressing—and controversial—issues facing parents and educators in America today is understanding how exposure to these media affects the social and psychological development and behavior of children and teenagers. In Kid Stuff , Diane Ravitch and Joseph P. Viteritti bring together experts in media studies, child psychology, and public health to assess the dangers posed by "tox pop" to American society. Drawing on thirty years of research, the contributors find convincing evidence that such "entertainment" can harm children and teenagers, despite the self-serving denials of the media industry. Balancing their concerns for the welfare of children with respect for the First Amendment, Kid Stuff furthers the ongoing dialogue about how a democratic society can protect its children from the pernicious extremes of popular media. Contributors: Craig A. Anderson, Jeffrey Jensen Arnett, Peter G. Christenson, Edward Donnerstein, Jeanne B. Funk, Todd Gitlin, Kay S. Hymowitz, Elisabeth Lasch-Quinn, Nell Minow, Newton Minow, Thomas N. Robinson, Stacy L. Smith