6 results for "Marketing"

Doppelganger: a trip into the mirror world

Klein, Naomi
"What if you woke up one morning and found you'd acquired another self--a double who was almost you and yet not you at all? What if that double shared many of your preoccupations but, in a twisted, upside-down way, furthered the very causes you'd devoted your life to fighting against? Not long ago, the celebrated activist and public intellectual Naomi Klein had just such an experience--she was confronted with a doppelganger whose views she found abhorrent but whose name and public persona were sufficiently similar to her own that many people got confused about who was who. Destabilized, she lost her bearings, until she began to understand the experience as one manifestation of a strangeness many of us have come to know but struggle to define: AI-generated text is blurring the line between genuine and spurious communication; New Age wellness entrepreneurs turned anti-vaxxers are scrambling familiar political allegiances of left and right; and liberal democracies are teetering on the edge of absurdist authoritarianism, even as the oceans rise. Under such conditions, reality itself seems to have become unmoored. Is there a cure for our moment of collective vertigo? Naomi Klein is one of our most trenchant and influential social critics, an essential analyst of what branding, austerity, and climate profiteering have done to our societies and souls. Here she turns her gaze inward to our psychic landscapes, and outward to the possibilities for building hope amid intersecting economic, medical, and political crises. With the assistance of Sigmund Freud, Jordan Peele, Alfred Hitchcock, and bell hooks, among other accomplices, Klein uses wry humor and a keen sense of the ridiculous to face the strange doubles that haunt us--and that have come to feel as intimate and proximate as a warped reflection in the mirror. Combining comic memoir with chilling reportage and cobweb-clearing analysis, Klein seeks to smash that mirror and chart a path beyond despair. Doppelganger asks: What do we neglect as we polish and perfect our digital reflections? Is it possible to dispose of our doubles and overcome the pathologies of a culture of multiplication? Can we create a politics of collective care and undertake a true reckoning with historical crimes? The result is a revelatory treatment of the way many of us think and feel now--and an intellectual adventure story for our times"--
Farrar, Straus and Giroux 2023-09-12 399 pages

World Without Mind

Franklin Foer
Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperilled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon; socialise on Facebook; turn to Apple for entertainment; and rely on Google for information. These firms sell their efficiency and purport to make the world a better place, but what they have done instead is to enable an intoxicating level of daily convenience. As these companies have expanded, marketing themselves as champions of individuality and pluralism, their algorithms have pressed us into conformity and laid waste to privacy. They have produced an unstable and narrow culture of misinformation, and put us on a path to a world without private contemplation, autonomous thought, or solitary introspection - a world without mind. In order to restore our inner lives, we must avoid being co-opted by these gigantic companies, and understand the ideas that underpin their success. Elegantly tracing the intellectual history of computer science - from the Descartes and the enlightenment to Alan Turing to Stuart Brand and the hippie origins of today's Silicon Valley - Foer exposes the dark underpinnings of our most idealistic dreams for technology. The corporate ambitions of Google, Facebook, Apple, and Amazon, he argues, are trampling longstanding liberal values, especially intellectual property and privacy. This is a nascent stage in the total automation and homogenization of social, political, and intellectual life. By reclaiming our private authority over how we intellectually engage with the world, we have the power to stem the tide. At stake is nothing less than who we are, and what we will become. There have been monopolists in the past but today's corporate giants have far more nefarious aims. They're monopolists who want access to every facet of our identities and influence over every corner of our decision-making. Until now few have grasped the sheer scale of the threat. Foer explains not just the looming existential crisis but the imperative of resistance.
Jonathan Cape Ltd 2017-09-28 272 pages

Liquid surveillance: a conversation

Bauman, Zygmunt
Today the smallest details of our daily lives are tracked and traced more closely than ever before, and those who are monitored often cooperate willingly with the monitors. From London and New York to New Delhi, Shanghai and Rio de Janeiro, video cameras are a familiar and accepted sight in public places. Air travel now commonly involves devices such as body-scanners and biometric checks that have proliferated in the wake of 9/11. And every day Google and credit-card issuers note the details of our habits, concerns and preferences, quietly prompting customized marketing strategies with our active, all too often zealous cooperation. In today's liquid modern world, the paths of daily life are mobile and flexible. Crossing national borders is a commonplace activity and immersion in social media increasingly ubiquitous. Today's citizens, workers, consumers and travellers are always on the move but often lacking certainty and lasting bonds. But in this world where spaces may not be fixed and time is boundless, our perpetual motion does not go unnoticed. Surveillance spreads in hitherto unimaginable ways, responding to and reproducing the slippery nature of modern life, seeping into areas where it once had only marginal sway. In this book the surveillance analysis of David Lyon meets the liquid modern world so insightfully dissected by Zygmunt Bauman. Is a dismal future of moment-by-moment monitoring closing in, or are there still spaces of freedom and hope? How do we realize our responsibility for the human beings before us, often lost in discussions of data and categorization? Dealing with questions of power, technology and morality, this book is a brilliant analysis of what it means to be watched - and watching - today.
Polity Press 2013 182 pages

Everything is miscellaneous: the power of the new digital disorder

Weinberger, David
From A to Z, Everything Is Miscellaneous will completely reshape the way you think - and what you know - about the world. Includes information on alphabetical order, Amaxon.com, animals, Aristotle, authority, Bettmann Archive, blogs (weblogs), books, broadcasting, British Broadcasting Corporation (BBC), business, card catalog, categories and categorization, clusters, companies, Colon Classification, conversation, Melvil Dewey, Dewey Decimal Classification system, Encyclopaedia Britannica, encyclopedia, essentialism, experts, faceted classification system, first order of order, Flickr.com, Google, Great Books of the Western World, ancient Greeks, health and medical information, identifiers, index, inventory tracking, knowledge, labels, leaf and leaves, libraries, Library of Congress, links, Carolus Linnaeus, lumping and splitting, maps and mapping, marketing, meaning, metadata, multiple listing services (MLS), names of people, neutrality or neutral point of view, New York Public Library, Online Computer Library Center (OCLC), order and organization, people, physical space, everything having place, Plato, race, S.R. Ranganathan, Eleanor Rosch, Joshua Schacter, science, second order of order, simplicity, social constructivism, social knowledge, social networks, sorting, species, standardization, tags, taxonomies, third order of roder, topical categorization, tree, Uniform Product Code (UPC), users, Jimmy Wales, web, Wikipedia, etc. Philosopher Weinberger shows how the digital revolution is radically changing the way we make sense of our lives. Human beings constantly collect, label, and organize data--but today, the shift from the physical to the digital is mixing, burning, and ripping our lives apart. In the past, everything had its one place--the physical world demanded it--but now everything has its places: multiple categories, multiple shelves. Everything is suddenly miscellaneous. Weinberger charts the new principles of digital order that are remaking business, education, politics, science, and culture. He examines how Rand McNally decides what information not to include in a physical map (and why Google Earth is winning that battle), how Staples stores emulate online shopping to increase sales, why your children's teachers will stop having them memorize facts, and how the shift to digital music stands as the model for the future. --
Holt 2008-04-29 277 pages

Recreating motherhood

Rothman, Barbara Katz
Selling "genetically gifted" human eggs on the free market for a hefty price. In vitro fertilization. Fetal rights. Prenatal diagnosis. Surrogacy. All are instances of biomedical and social "advancements" with which we have become familiar in recent years. Yet these issues are often regarded as distinct or only loosely related under the rubric of reproduction. Barbara Katz Rothman demonstrates how they form a complex whole that demands of us in response a woman-centered, class-sensitive way of understanding motherhood. We need a social policy for dealing with mothers and motherhood that is consistent with feminist politics and feminist theory. Her book show how we as a society must first recognize that the real needs of mother, father, and children have been swept aside in an attempt to reduce the complex process of human reproduction to a clinical event that can be controlled by medical technology. Rothman suggests ways to accomplish social and legal change that would allow technological advances to affirm motherhood and the mother-child relationship without cost to women's identity. This new edition of Recreating Motherhood contains exciting updates. Rothman shows how this material is key in understanding the family, not just motherhood. And a new chapter, "Reflections on a Decade," explores how new reproductive technologies combine with new marketing and new genetics to pose troubling social questions.
Rutgers University Press 2000 226 pages