3 results for "Marketing"

Liquid surveillance: a conversation

Bauman, Zygmunt
Today the smallest details of our daily lives are tracked and traced more closely than ever before, and those who are monitored often cooperate willingly with the monitors. From London and New York to New Delhi, Shanghai and Rio de Janeiro, video cameras are a familiar and accepted sight in public places. Air travel now commonly involves devices such as body-scanners and biometric checks that have proliferated in the wake of 9/11. And every day Google and credit-card issuers note the details of our habits, concerns and preferences, quietly prompting customized marketing strategies with our active, all too often zealous cooperation. In today's liquid modern world, the paths of daily life are mobile and flexible. Crossing national borders is a commonplace activity and immersion in social media increasingly ubiquitous. Today's citizens, workers, consumers and travellers are always on the move but often lacking certainty and lasting bonds. But in this world where spaces may not be fixed and time is boundless, our perpetual motion does not go unnoticed. Surveillance spreads in hitherto unimaginable ways, responding to and reproducing the slippery nature of modern life, seeping into areas where it once had only marginal sway. In this book the surveillance analysis of David Lyon meets the liquid modern world so insightfully dissected by Zygmunt Bauman. Is a dismal future of moment-by-moment monitoring closing in, or are there still spaces of freedom and hope? How do we realize our responsibility for the human beings before us, often lost in discussions of data and categorization? Dealing with questions of power, technology and morality, this book is a brilliant analysis of what it means to be watched - and watching - today.
Polity Press 2013 182 pages

Recreating motherhood

Rothman, Barbara Katz
Selling "genetically gifted" human eggs on the free market for a hefty price. In vitro fertilization. Fetal rights. Prenatal diagnosis. Surrogacy. All are instances of biomedical and social "advancements" with which we have become familiar in recent years. Yet these issues are often regarded as distinct or only loosely related under the rubric of reproduction. Barbara Katz Rothman demonstrates how they form a complex whole that demands of us in response a woman-centered, class-sensitive way of understanding motherhood. We need a social policy for dealing with mothers and motherhood that is consistent with feminist politics and feminist theory. Her book show how we as a society must first recognize that the real needs of mother, father, and children have been swept aside in an attempt to reduce the complex process of human reproduction to a clinical event that can be controlled by medical technology. Rothman suggests ways to accomplish social and legal change that would allow technological advances to affirm motherhood and the mother-child relationship without cost to women's identity. This new edition of Recreating Motherhood contains exciting updates. Rothman shows how this material is key in understanding the family, not just motherhood. And a new chapter, "Reflections on a Decade," explores how new reproductive technologies combine with new marketing and new genetics to pose troubling social questions.
Rutgers University Press 2000 226 pages

The Chaos Scenario

Bob Garfield
What happens when the old world order collapses and the Brave New World is unprepared to replace it as an ad medium, as a news source, as a political soapbox, a channel for new episodes of Lost? Welcome to The Chaos Scenario. It's here, and Bob Garfield saw it coming. In his roles as Advertising Age editor-at-large and as co-host of NPR's On the Media, Bob Garfield long ago connected dots that many in media and marketing refused even to acknowledge. In this fascinating, terrifying, instructive and often hilarious book, Garfield is not content to chronicle the ruinous disintegration of traditional media and marketing. Instead he travels to five continents for solutions. His journeys begin in a Denmark cow pasture and take him from Estonia to Australia, Israel to England, Montenegro to Brazil, Los Gatos, California, to Conshohocken, Pennsylvania. What he discovers is the answer for all institutions who wish to survive and thrive in a digitally connected, Post-Media Age. He calls this the art and science of Listenomics. You should listen, too.
Stielstra Publishing 2009-08-03 306 pages