5 results for "Neuroscience"

Mystery: a seduction, a strategy, a solution

Lehrer, Jonah
New York Times bestselling author Jonah Lehrer “unravels the mystery of mysteries” in this “absolute delight” (Malcolm Gladwell) of a book that blends psychology, neuroscience, and anthropology to shine a new light on everything from the formulas of our favorite detective shows to the tricks of successful advertising campaigns and the calculated risks of the stock market. Why is mystery so compelling? What draws us to the unknown? Jonah Lehrer sets out to answer these questions in a vividly entertaining and surprisingly profound journey through the science of suspense. He finds that nothing can capture a person’s attention as strongly as mystery, and that mystery is the key principle in how humans view and understand the world. Whenever patterns are broken, we are hard-wired to find out why. Without our curiosity driving us to pursue new discoveries and solve stubborn problems, we would never have achieved the breakthroughs that have revolutionized human medicine, technology—and culture. From Shakespeare’s plays to the earliest works of the detective genre, our entertainment and media have continually reinvented successful forms of mystery to hook audiences. Here, Lehrer interviews individuals in unconventional fields—from dedicated small-business owners to innovative schoolteachers—who use mystery to challenge themselves and to motivate others to reach to new heights. He also examines the indelible role of mystery in our culture, revealing how the magical world of Harry Potter triggers the magic of dopamine in our brains, why the baseball season is ten times longer than the football season, and when the suspect is introduced in each episode of Law & Order . Fascinating, illuminating, and fun, Mystery explores the many surprising ways in which embracing a sense of awe and curiosity can enrich our lives.
Avid Reader Press 2022-08-09 245 pages

Brain and behavior: a cognitive neuroscience perspective

Eagleman, David
Brain and Behavior: A Cognitive Neuroscience Perspective addresses the central aims of cognitive neuroscience, seeking to examine the brain not only by its components but also by their functions. It highlights the principles, discoveries, and remaining mysteries of modern cognitive neuroscience. Brain and Behavior covers a wide swath of territory critical for understanding the brain, from the basics of the nervous system, to sensory and motor systems, sleep, language, memory, emotions and motivation, social cognition, and brain disorders. Throughout the narrative, the authors emphasize the dynamically changing nature of the brain, through the mechanisms of neuroplasticity. Wherever possible, they refer to elements of neuroscience that are encountered in everyday life. Key points and concepts are illustrated using case studies of rare but illuminating brain disorders. Brain and Behavior pulls together the best current knowledge about the brain while acknowledging current areas of ignorance and pointing students towards the most promising directions for future research.
Oxford University Press 2016 666 pages

The wisdom paradox: how your mind can grow stronger as your brain grows older

Goldberg, Elkhonon
The Wisdom Paradox explores the aging of the mind from a unique, positive perspective. In an era of increasing fears about mental deterioration, world-renowned neuropsychologist Elkhonon Goldberg provides startling new evidence that though the brain diminishes in some tasks as it ages, it gains in many ways. Most notably, it increases in what he terms “wisdom”: the ability to draw upon knowledge and experience gained over a lifetime to make quick and effective decisions. Goldberg delves into the machinery of the mind, separating memory into two distinct types: singular (knowledge of a particular incident or fact) and generic (recognition of broader patterns). As the brain ages, the ability to use singular memory declines, but generic memory is unaffected—and its importance grows. As an individual accumulates generic memory, the brain can increasingly rely upon these stored patterns to solve problems effortlessly and instantaneously. Goldberg investigates the neurobiology of wisdom, and draws on historical examples of artists and leaders whose greatest achievements were realized late in life.
Gotham Books 2006-02-16 337 pages