Crystallizing Public Opinion is a groundbreaking book on public relations, written by Edward Bernays, the father of modern PR. Originally published in 1923, this influential work explores the psychology of mass communication, the power of propaganda, and the strategic methods used to shape public opinion. Bernays, drawing from psychology, sociology, and media influence, reveals how businesses, governments, and organizations can use public relations techniques to sway public perception and control narratives. This book is essential reading for marketing professionals, public relations experts, advertisers, political strategists, and media analysts. Bernays explains the role of group psychology, the herd instinct, and mass persuasion tactics, making it clear that effective public relations is both an art and a science. His insights into media manipulation, corporate branding, and political propaganda remain as relevant today as they were a century ago. Perfect for those interested in marketing strategies, psychological influence, corporate communication, and social influence, Crystallizing Public Opinion provides a historical foundation for the modern PR industry. Whether you are a communications student, business leader, journalist, or historian, this book offers invaluable lessons on the mechanics of shaping public thought and the responsibility of ethical persuasion in an increasingly media-driven world.

Provides specific, realistic ways to keep people and events from pushing your buttons by teaching you how to defuse your own anger, guilt, or depression.

A leading spiritual teacher offers this illuminating guide to Buddhism's transformational psychology. Filled with stories from Kornfield's Buddhist psychotherapy practice, it also includes a moving account of his own recovery from a violence-filled childhood.

A landmark account of the Great Mother as a primordial image of the human psyche In this book, renowned analytical psychologist Erich Neumann draws on ritual, mythology, art, and records of dreams and fantasies to examine how the archetype of the Great Mother has been outwardly expressed in many cultures and periods since prehistory. He shows how the feminine has been represented as goddess, monster, gate, pillar, tree, moon, sun, vessel, and every animal from snakes to birds. Neumann discerns a universal experience of the maternal as both nurturing and fearsome, an experience rooted in the dialectical relation of growing consciousness, symbolized by the child, to the unconscious and the unknown, symbolized by the Great Mother. With a foreword by Martin Liebscher, The Great Mother is a profound and enduring work by one of the most brilliant thinkers of the twentieth century.

Information might want to be free; but, why should we free it? We've got enough trouble keeping track of all the petabits that already run around untethered, and risk a computer counterrevolution if we let the situation get much crazier. Information architect Richard Saul Wurman swept the field clear in 1989 with his groundbreaking book that foresaw the problems of data clutter and proposed a radical new means of organizing and presenting knowledge humanistically; for the new century, he has revised it substantially as Information Anxiety 2 . This book is sparklingly clear and readable--it'd better be, after all--and offers insight not only to designers, educators, and content developers, but also to anyone who needs to communicate effectively through dense clouds of facts. If Wurman occasionally indulges in New Age-y pop psychology, his analysis is never muddy, and the more hardheaded reader will forgive him soon enough. The discussion alternates between describing the deeply stressful task of absorbing poorly organized data and exploring solutions that require a bit of rethinking, but that reward such an investment with improved understanding and, maybe, a state change from information to wisdom. We could do worse--if we don't pay attention to Wurman and his colleagues, we almost certainly will. --Rob Lightner

The most lucid account of the patterns of problem drinkers ever set down in a book! Drawing on soundly tested theories of transactional behavior, Dr. Steiner describes the three distinct types of alcoholics -- Drunk and Proud, Lush and Wino -- and their games, scripts and rackets: Debtor... Kick... Cops and robbers... Plastic Woman... Captain Marvel...Ain't it awful... Schlemiel... Look how hard I've tried... and others. His approach is the single most useful tool for dealing with alcoholism since A.A. and the Twelve Steps, and offers the first real help -- and hope -- for problem drinkers and their families.

Seeing the Insane is a richly detailed cultural history of madness and art in the Western world, showing how the portrayal of stereotypes has both reflected and shaped the perception and treatment of the mentally disturbed. Covering the Middle Ages through the end of the nineteenth century, Sander L. Gilman explores the depictions of mental illness as seen in manuscripts, sculptures, lithographs, and photography. With artistic renderings and medical illustrations side-by-side, this volume includes over 250 visual displays of the mentally ill. These images capture society's reliance on visual motifs to assign concrete qualities to abstract ailments in an attempt to understand the marginalized. Gilman's collection of images demonstrates how society has relegated the mentally ill to a state of "otherness" and portrays how society's perceived realities concerning the insane have morphed and evolved over centuries. Sander L. Gilman, PhD, is a distinguished professor of the Liberal Arts and Sciences as well as Professor of Psychiatry at Emory University. A respected educator, he has served as Old Dominion Visiting Professor of English at Princeton; Northrop Frye Visiting Professor of Comparative Literature at the University of Toronto; Mellon Visiting Professor of Humanities at Tulane University; Goldwin Smith Professor of Humane Studies at Cornell University; and Professor of the History of Psychiatry at Cornell Medical College. He has written and edited several books including The Face of Madness and Sexuality: An Illustrated History . " Seeing the Insane is a visual history of the stereotypes that have shaped the perception of the mentally ill from medieval through modern times. The result is nearly as heartbreaking as a visual history of the Holocaust. In picture after picture, the book portrays centuries of intolerance for deviance, mindless cruelty, unthinking prejudice, and self-righteous abuse of the weak and ill." - American Journal of Psychiatry "As extraordinary in concept as it is in its execution. . . . This remarkable book helps laymen as well as specialists to see the insane, but it does far more. When we study the past, we understand the present. When we see the conventional stereotype images of insanity, we find they still color our concepts of madness. Through these pictures of the insane, we see all humanity. We look, not through a glass darkly, but through a multiplicity of media, brightly." - Antiquarian Bookman Readers interested in related titles from Sander L. Gilman will also want to see: Face of Madness: Hugh W. Diamond and the Origin of Psychiatric Photography (ISBN: 9781626549234), Sexuality: An Illustrated History (ISBN: 9781626549227).

In this beautifully written, eloquent piece, David Malouf explores the connections between writing and the imagination and offers wonderful insights into his own experiences of the writer's life.

"If there is one genre that has captured the imagination of people in all walks of life throughout the world, it is the fairy tale. Yet we still have great difficulty understanding how it originated, evolved, and spread--or why so many people cannot resist its appeal, no matter how it changes or what form it takes. In this book, renowned fairy-tale expert Jack Zipes presents a provocative new theory about why fairy tales were created and retold--and why they became such an indelible and infinitely adaptable part of cultures around the world. Drawing on cognitive science, evolutionary theory, anthropology, psychology, literary theory, and other fields, Zipes presents a nuanced argument about how fairy tales originated in ancient oral cultures, how they evolved through the rise of literary culture and print, and how, in our own time, they continue to change through their adaptation in an ever-growing variety of media. In making his case, Zipes considers a wide range of fascinating examples, including fairy tales told, collected, and written by women in the nineteenth century; Catherine Breillat's film adaptation of Perrault's "Bluebeard"; and contemporary fairy-tale drawings, paintings, sculptures, and photographs that critique canonical print versions. While we may never be able to fully explain fairy tales, The Irresistible Fairy Tale provides a powerful theory of how and why they evolved--and why we still use them to make meaning of our lives."--Jacket.

A collection of unusual tips and advice offers answers to questions on medicine, psychology, sex, child care, finances, and many other topics

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

In attempting to understand the psychological aspects of the developmental process and socialization, the distinct disciplines of sociology and psychology were brought together for the first time. Titles in this set analyze how behaviour is formed and learned. The set contains such classic works as Erich Fromm's 'The Sane Society' and Neil Smelser's 'Theory of Collective Behaviour'.

Creativity and play erupt in the most solemn of everyday worlds as individuals reshape traditional forms in the light of changing historical circumstances. In this lively volume, fourteen distinguished anthropologists explore the life of creativity in social life across the globe and within the study of ethnography itself. Contributors include Barbara A. Babcock, Edward M. Bruner, James W. Fernandez, Don Handelman, Smadar Lavie, José E. Limon, Barbara Myerhoff, Kirin Narayan, Renato Rosaldo, Richard Schechner, Edward L. Schieffelin, Marjorie Shostak, Anna Lowenhaupt Tsing, and Edith Turner.

A very good copy, stamp and small scribble on f.f.e.p., otherwise fine. DJis torn in several places at edges, creased and spine is faded.

Tavistock Press was established as a co-operative venture between the Tavistock Institute and Routledge & Kegan Paul (RKP) in the 1950s to produce a series of major contributions across the social sciences. This volume is part of a 2001 reissue of a selection of those important works which have since gone out of print, or are difficult to locate. Published by Routledge, 112 volumes in total are being brought together under the name The International Behavioural and Social Sciences Library: Classics from the Tavistock Press. Reproduced here in facsimile, this volume was originally published in 1980 and is available individually. The collection is also available in a number of themed mini-sets of between 5 and 13 volumes, or as a complete collection.

The titles in this mini-set were originally published between 1924 and 1931 and include works by J D Bernal, E E Fournier d'Albe, Andre Maurois and S Radhakrishnan. Drawing on philosophy, anthropology, and psychology they examine man's place in the world of the future.

The domain of psychology comprises the phenomena that we may call conscious or psychological reactions. By psychological reactions we mean the responses which psychological organisms, such as human individuals and higher types of animals, perform when they adjust themselves to the various stimulating objects surrounding them. A few of the topics in this book include: the primary data of psychology; the nature of basic conduct and how it is developed; the nature of sensing and perceiving; the nature of volitional conduct; the psychology of language; and the behavior of the organism during sleep.

Language Acquisition offers, in one convenient reader, work by the most outstanding researchers in each field and is intended as a snapshot of the sort of theory and research taking place in language acquisition in the 1990s. All of the articles and chapters were chosen to reflect topics and debates of current interest, and all take an interdisciplinary approach to language development, relating the study of how a child comes to possess a language to issues within linguistics, computational theory, biology, social cognition, and comparative psychology.While there are several introductory texts on language development, and countless collections of articles, these scientists are asking about language acquisition, the important experimental findings, and the key theoretical debates, suitable for students at advanced levels and scholars with a range of different perspectives and interests.The readings are organized into six sections: - the onset of language development, - word learning, - syntax and semantics, - morphology, - acquisition in special circumstances, and- alternative perspectives. Each section serves as an introduction to a specific area and provides sufficient background for further reading.ContributorsDare A. Baldwin. Paul Bloom. Melissa Bowerman. Kathie L. Carpenter. Eve V. Clark. Stephen Crain. Richard F. Cromer. Anne Fernald. Lila Gleitman. Richard Goldberg. Susan Goldin-Meadow. Peter Gordon. Jess Gropen. Michelle Hollander. Janellen Huttenlocher. Annette Karmiloff-Smith. Ellen M.Markman. Peter Marler. Jay L. McClelland. Carolyn Mylander. Elissa L. Newport. Laura Ann Petitto. Steven Pinker. David E. Rumelhart. Patricia Smiley. A Bradford