One of the most popular Sociology books of all time has been thoroughly updated to examine how McDonaldization has roared into the 21st century. The McDonaldization of Society, Revised New Century Edition discusses how McDonaldization and the broader process of globalization (in a new Chapter 8), are spreading more widely and more deeply into various social institutions such as education, medicine, the criminal justice system, and more. This Revised New Century Edition provides many new, relevant examples from recent events and contemporary popular culture, including the ever-increasing global proliferation of McDonald′s and other fast food franchises, shopping malls, and similar commercial entities. Their impact is examined in the post-September 11, 2001 era.

C. Wright Mills (1916-1962) was a pathbreaking intellectual who transformed the independent American Left in the 1940s and 1950s. Often challenging the established ideologies and approaches of fellow leftist thinkers, Mills was central to creating and developing the idea of the "public intellectual" in postwar America and laid the political foundations for the rise of the New Left in the 1960s. Written by Stanley Aronowitz, a leading sociologist and critic of American culture and politics, Taking It Big reconstructs this icon's formation and the new dimension of American political life that followed his work. Aronowitz revisits Mills's education and its role in shaping his outlook and intellectual restlessness. Mills defined himself as a maverick, and Aronowitz tests this claim (which has been challenged in recent years) against the work and thought of his contemporaries. Aronowitz describes Mills's growing circle of contacts among the New York Intellectuals and his efforts to reenergize the Left by encouraging a fundamentally new theoretical orientation centered on more ambitious critiques of U.S. society. Blurring the rigid boundaries among philosophy, history, and social theory and between traditional orthodoxies and the radical imagination, Mills became one of the most admired and controversial thinkers of his time and was instrumental in inspiring the student and antiwar movements of the 1960s. In this book, Aronowitz not only reclaims this critical thinker's reputation but also emphasizes his ongoing significance to debates on power in American democracy.