Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. In 'The power of nice' they share their own experiences and the stories of other businesses to demonstrate why, contrary to conventional wisdom, nice guys and gals finish first. Challenging the mean-spirited "me or you" mentality, 'The power of nice' shows that "nice" companies have lower employee turnover, lower recruitment costs, and higher productivity. In today's complex and interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life. Kaplan Thaler and Koval illustrate the power of their philosophy with scores of real-life examples from the business arena and from their personal lives. Most important, they present a plan of action that covers everything from creating a positive impression on others to turning difficult co-workers into trusted colleagues. Filled with helpful tips and inspiring advice, 'The power of nice' will transform how each of us lives and works.

I've reinvented my career, my interests, my life, many times over the past twenty years. This is the book I wish I had at the beginning of that long and often volatile journey. I found when I outsourced my self-esteem to only one outcome, disaster resulted. Reinvention was the key to ensuring that the outcomes in life were positive ones. And now the entire world: technology, governments, the shifting landscapes of opportunity and success, are all turning upside down, forcing us to reinvent as individuals and as a culture. ,Along my own journey I have read and encountered dozens of other successful leaders, artists, entrepreneurs, and mentors who I have learned the art of reinvention from. The journey has been intense. The obstacles were hard fought. And the adventures that led to me now finally sharing it all in this book has been both painful and exhilarating. I describe specific techniques, share stories, tell the stories of others, and give the ultimate guide to not only how but why it is critical for people to master the skills of reinvention. What I've learned: change is the only constant. Companies decay, technologies disappear, governments change, relationships change and opportunity is a shifting landscape. Reading the stories and learning the critical skills taught in Reinvent Yourself is how I found my own way through the chaos of change and onto the path of new opportunity and success. Again, this is the book I wish I had in my hands twenty years ago although I am glad that I am writing it now.

A quarter of a million dollars. It's the going tab for four years at most top-tier colleges. Why does it cost so much and is it worth it? In this provocative investigation, the renowned sociologist Andrew Hacker and New York Times writer Claudia Dreifus make an incisive case that the American way of higher education—now a $420 billion-per-year business—has lost sight of its primary mission: the education of our young people. They probe the true performance of the Ivy League, the baleful influence of tenure, an unhealthy reliance on part-time teachers, and supersized bureaucracies which now have lives of their own. Hacker and Dreifus take readers from Princeton and Harvard to Evergreen State, revealing those institutions that need to adjust their priorities and others that are getting it right, proving that learning can be achieved—and at a much more reasonable price. Higher Education? is a wake-up call and a call to arms.

"Josh Linkner, CEO of ePrize, is a tremendous business leader who has established a successful and sustainable company, as well as a culture that nurtures employees to help them maximize their potential." - Jennifer M. Granholm, Governor, State of Michigan "Leaning Forward is a deep and highly aware look into the future of interactive marketing. A must-read for anybody who plans to compete and win in the brain age." - Dan Gilbert, Chairman and Founder, Quicken Loans and Majority Owner, Cleveland Cavaliers "Josh has given you reason to fear the programmed nature of obsolescence but more importantly his deep consumer knowledge will give you hope This book will never be obsolete " - David Sable, Vice Chairman/Chief Operating Officer, Wunderman (largest direct marketing company in the world) Leaning Forward takes a penetrating look at the future of Interactive marketing. Major brands throughout the world have embraced the 'Digital Revolution', and have fundamentally changed the way they interact with their consumers. As a marketer, you will learn what you need to know to stay ahead of the curve and compete in this dramatically changed landscape. Renowned entrepreneur Josh Linkner shows you real world examples of what the best marketers are doing today and where the trends are heading. You'll learn how the most savvy marketers: . Establish and nurture direct, one-to-one relationships . Motivate specific consumer behavior . Get marketing messages heard above the non-stop "noise" . Combine brand immersive experiences with proven direct-marketing techniques . Generate "hand-raisers" . Increase relevancy, response-rates, and overall performance . Drive immediate and measurable results By examining the major sea of change that has happened over the last ten years, Linkner shares best practices, trends, and helps readers avoid common pitfalls. A must-read for today's marketing professional, business owner, or aspiring entrepreneur. Josh Linkner --Founder and CEO, ePrize As a pioneer in interactive marketing and promotions, Josh has been involved in the development of thousands of digital marketing strategies over the last 14 years. As the founder and CEO of ePrize, he has led the firm from inception to being ranked the #1 fastest growing and #3 overall promotion agency by PROMO Magazine. ePrize has produced an industry-leading 4,000 interactive promotions for clients including Coca-Cola, American Express, The Gap, Procter & Gamble, Warner Bros. Dell, adidas, Citibank and General Motors. Josh has been featured in the Wall Street Journal, Fast Company, AdAge, Inc. magazine, Entrepreneur, and Adweek, and is a regular keynote speaker at industry events and conferences. Josh has won several business, technology, and design awards. He is also an accomplished and well-respected Jazz musician from which he draws the same passion and excitement toward business, and creating a culture of innovation, discipline, and creativity.

An invaluable guidebook, which contends that the most vexing problems facing women today isn't that doors of opportunity aren't open but that not enough women are walking through them Feminist icon Gloria Feldt pulls no punches in this new book, which argues that the most confounding problem facing women today isn't that doors of opportunity aren't open, but that not enough women are walking through them. From the boardroom to the bedroom, public office to personal relationships, she asserts that nobody is keeping women from parity-except themselves. Feldt puts women's power into an historical context, showing the ways in which women have made huge leaps forward in the past, only to pull back right when they were at the threshold. Feldt argues that there's no excuse-whether it's the way women are socialized, or pressure to conform, or work/life balance issues-for women today not to own their power. Women are still facing unequal pay, being passed over for promotions, entering public office at a much lesser rate than men, and oftentimes still struggling with traditional power dynamics in their interpersonal relationships. Feldt's solution to all these places where women face inequality is the same: we need to shift the way we think to achieve true parity with our male counterparts. No Excuses is divided into nine chapters that organized around how women can change the way they think, and therefore the way they act. These include: Know Your History and You Can Create the Future of Your Choice; Define the Terms-First; Embrace Controversy; Employ Every Medium; and other helpful ideas for using the tools and resources women already have to create the changes they want to see. No Excuses is a timely and invaluable book to help women equalize gender power in politics, work, and love.

Want to know what it really takes to get to the top? Seymour Schulich is one of the most astute, savvy, colourful-and controversial-businessmen in North America. Having amassed a spectacular self-made fortune worth more than a billion dollars, Schulich is better known for his generous philanthropic work: such as his endowment of the Schulich School of Business at York University and, more recently, his $25 million donation to the Faculty of Medicine & Dentistry at the University of Western Ontario. In the summer of 2005, Mr. Schulich donated $25 million to the Faculty of Engineering at the University of Calgary-renamed The Schulich School of Engineering in honour of his donation-followed by a further $20 million donation to the Faculty of Music at McGill University (now known as The Schulich School of Music). Get Smarter is a lifetime's worth of wisdom and insight distilled into a straight-talking, no-nonsense, blunt and often very funny "roadmap" to success. It is meant primarily as a mentoring tool for 20- to 40-year-olds with entrepreneurial aspirations. Why? At age 20-reflecting upon his own experience-Schulich realized he knew very little about the way the world worked. And that's fine. He had lots of years to find out. The problem begins around age 30, he writes, when the average person begins to think he has acquired wisdom. It is only much later that one comes to understand just how little one actually knew. This book attempts to impart the lessons learned by a materially and, more important, relationship-successful older person to today's youth. In fifty short, stand-alone chapters such universal issues as - how to make a decision, manage all types of relationships, choose a career, deal with adversity, plus key business and investing issues are explored. The objective, he writes, paraphrasing Oliver Wendall Holmes, is to stretch young people's minds with new ideas, age-old truths and insights such that they never return to their original dimensions. There are lots of books and manuals out there about how to get rich. This is the only one about how to get smarter. In business...and in life. Praise for Get Smarter : "A marvelous little book..." - Diane Francis, Financial Post "It could be one of the most important business books of the year." - Canadian Business

There is one irrefutable definition of a leader: someone with followers. Without followers, there is no leader. But people follow a leader in different ways and for different reasons. Leadership is a relationship between leaders and followers. This relationship depends on the qualities of both leaders and followers in a particular context. Someone can be a leader in one context but not in another. In this revised edition of The Leaders We Need and What Makes Us Follow Michael Maccoby with Tim Scudder show how leadership relationships can improve organizations and societies and be developmental for both leaders and followers. The book delves deeply into the dynamics of followership, answering questions such as the following. Why do people follow a leader? Why do we sometimes follow bad leaders? Why do we sometimes turn against leaders we once admired? How have the values of followers been changing? To collaborate more productively, both leaders and followers need to develop their Personality Intelligence. The more complex and interdependent work becomes, the more organizations need people who are engaged in their work. Personality Intelligence as it is described in this book equips us to understand each other, our drives, values, fears, hopes, and dreams. It combines intellectual and emotional intelligence, both head and heart. It is aided by personality assessments, such as the Strength Development Inventory (SDI) that give leaders and followers a shared language that helps in avoiding conflict and developing strengths. Based on the authors' extensive experience, this book provides examples from many different organizations in different countries of how Personality Intelligence has improved relationships at work. Although the myth of the single leader persists, most organizations need a leadership team, including three types of leaders: Strategic, Operational, and Networking. They typically have different personalities, but they are most effective if they develop and practice a leadership philosophy that describes their organizational purpose, the practical values essential to accomplish that purpose, the moral basis for decisions, and the definition of results. Increasingly the Millennial generation who share an Interactive social character want to work at organizations with a purpose and values that improve society. This book is not a quick-fix or a list of steps to success, but it will make you think more deeply about why people will or will not follow you and how you can become the kind of leader your followers need.

The Power to Persuade answers a fundamental question: how can you navigate a world where persuasion, rather than direct command, is the rule? In public sector organizations, and in today's "flattened" corporate hierarchies, traditional management strategies simply do not work. This book shows how to hone the political skills that are so often the key to improved performance - whether the goal is better policy or greater profit. While teaching at Harvard University, Richard Haass realized that no existing book advised people working in political settings how to be more effective. Now he has filled the gap. Using a compass as his operating metaphor - your boss is north of you, your staff is south, colleagues are east, and so on - Haass provides guidelines for managing relationships, setting goals, and translating goals into results. His interviews with Colin Powell, James Baker, Robert Strauss, and dozens of others yield valuable, practical insight. For the tens of millions of Americans

This is a true story so full of non-stop action, physical and spiritual courage, Divine Providence, spine-tingling adventure -- and an utter dedication to Torah -- that it can only be called: Incredible! As CEO of Arachim, the ultra-successful global kiruv organization, Rabbi Yossi Wallis has touched and transformed the lives of tens of thousands of Jews, and has developed personal, warm relationships with many of our greatest Torah leaders. Before he became a renowned kiruv master, Yossi ("Joe") Wallis lived a life of breathtaking exploits and hair-raising escapes. It began on the tough New York streets, where Joe led the Bronx's first all-Jewish gang, black leather jackets and all. It was a life that included dangerous encounters with the Mafia underworld, a stint in the Israeli air force, and an unexpected discovery of his Torah heritage while waiting in a restaurant for his treife sandwich. Rabbi Wallis wasn't the only illustrious member of his family. Under the deft hands of master storyteller Rabbi Nachman Seltzer we meet Rabbi Wallis's ancestor, Rafael Vallis, one of the three last Jews to be publicly burned in a Spanish auto-da-fe. And Yeedle Wallis, Rabbi Wallis's father, whose against-all-odds survival in the Holocaust and journey to pre-State Palestine is something you'd expect only to find in fiction. This is a story that reads like a thriller, and, at the same time, it is an inspiring account of a spiritual journey. This is a story that is simply Incredible!

The Laws of Spirit opens with the story of Dan Millman's encounter with a sage in the wooded hills near his home. Through stories, tests, and experiences in the wild, the sage challenges Millman to examine 12 core principles that underlie human existence: balance, choice, process, presence, compassion, faith, expectation, integrity, action, cycles, surrender, and unity. The book shows how these keys -- at the heart of every religion, culture, and moral system -- can lead to a deeper sense of meaning, connection, and harmony with the world. It also shows readers how these principles can transform relationships, careers, finance, and health. Quotations and reminders from across the centuries inform and inspire readers as they accompany Millman on his journey.

"An entire industry preys on parental anxiety . . . Paul tries to lead us out of the catastrophization of childhood."— The New York Times Book Review Parenting coaches, ergonomic strollers, music classes, sleep consultants, luxury diaper creams, a never-ending rotation of DVDs that will make a baby smarter, socially adept, and bilingual before age three. Time-strapped, anxious parents hoping to provide the best for their baby are the perfect mark for the "parenting" industry. In Parenting, Inc. , Pamela Paul investigates the whirligig of marketing hype, peer pressure, and easy consumerism that spins parents into purchasing overpriced products and raising overprotected, overstimulated, and over-provided-for children. Paul shows how the parenting industry has persuaded parents that they cannot trust their children's health, happiness, and success to themselves. She offers a behind-the-scenes look at the baby business so that any parent can decode the claims—and discover shockingly unuseful products and surprisingly effective services. Paul's book leads the way for every parent who wants to escape the spiral of fear, guilt, competition, and consumption that characterizes modern American parenthood.

The revolution in women's lives has created an unprecedented demand for non-parental child care, and sparked a growing child care industry run by both public and private providers. In this book, two esteemed economists examine the causes and potential cures of the child care problems that face this country today. Writing for policymakers, parents, and providers alike, Suzanne W. Helburn and Barbara R. Bergmann provide the first in-depth look at the child care industry, identifying crucial problems such as quality of care and the high cost of even mediocre care. Moreover, the authors identify sources for change–including stronger regulatory procedures on providers and suppliers of care–and more government subsidies. America's Child Care Problem examines the views of key players in all facets of the child care industry: CEOs, politicians, policy advocates, foundation directors, child care providers, and parents; and offers specific advice and guidelines for parents to use when selecting care. The book helps parents understand the hidden costs of child care; the pros and cons of child care centers versus care by nannies, relatives, and family-run centers; and danger signals that indicate a low quality of child care.

Where you are in life today is the result of all of the past decisions which you have made or which have been made for you in response to the various situations and events, both expected and unexpected, that have impacted your life. The decisions that you will make from this point forward will determine the degree to which your future will be positive or negative. "Decision Time!" describes the subjective and multi-variable nature of real life decisions and demonstrates techniques for making complex decisions with ease and insight. "Decision Time!" provides guidance for many different decision-making situations with both personal and business aspects. Topics with examples from life include games, negotiation, the challenge of financing a college education, starting a small business, purchasing/shopping, family relationships, getting the government to listen to you, investments, and many more. "Decision Time!" gives you insight into the decision-making process as applied to both small and large choices you will face. It includes dynamic aspects, cultural effects, and morality as applied to decision-making for individuals, teams, and societies. "Decision Time!" prepares you to face the continuous impact of decision situations confidently and without hesitation.

The Public Is Never Wrong: The Autobiography of Adolph Zukor is a memoir written by Adolph Zukor, one of the most influential figures in the early days of Hollywood. In this book, Zukor recounts his life story, from his humble beginnings as an immigrant in New York City to his rise to fame as the founder of Paramount Pictures.Zukor's narrative takes readers on a journey through the early days of the film industry, as he describes his experiences working as a nickelodeon operator and film distributor before ultimately founding his own studio. He also discusses his relationships with some of the biggest names in Hollywood, including Charlie Chaplin, Mary Pickford, and Douglas Fairbanks.Throughout the book, Zukor emphasizes the importance of listening to the audience and giving them what they want. He argues that the public is never wrong and that the key to success in the film industry is to understand and cater to their tastes. He also provides insights into the business side of the industry, discussing topics such as financing, marketing, and distribution.Overall, The Public Is Never Wrong offers a fascinating glimpse into the life and career of one of the most important figures in the history of Hollywood. It is a must-read for anyone interested in the early days of the film industry and the art of storytelling on the big screen.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.