In the year 1930, three farmers committed suicide here . . . but contrary to the chronicles of our committee and the conclusions of the British policeman, the people of the moshava knew that only two of the suicides had actually taken their own lives, whereas the third suicide had been murdered." This is the contention of Ruta Tavori, a high school teacher and independent thinker in this small farming community, writing seventy years later about that murder and about two charismatic men she loves and is trying to forgive--her grandfather and her husband--and her son, whom she mourns and misses.

Lloyd has a particular set of skills. He writes the small print for prescription drugs, marital aids, and incontinence products. The clients present him with a list of possible side effects. His job is "to "ecite and minimize", sometimes by just saying them really fast and other times by finding the language that can render them acceptable. The results are ingenious. The methods diabolical. Lloyd has a habit too. He cops smack during coffee breaks at his new job writing copy for Christian Swingles, an online dating service for the faithful. He finds a precarious balance between hackwork and heroin until he encounters Nora, a mysterious and troubled young woman, a Sylvia Plath with tattoos and implants, who asks for his help. Lloyd falls swiftly in love, but Nora bestows her affections at a cost. Before Lloyd clears his head from the fog of romance, he finds himself complicit in Nora's grand scheme to horrify the world and exact revenge on those who poison the populace in order to sell them the cure.

Annie Markham's true love, nineteen-year-old Jake Mead, ran away from their relationship when meddling godmother, Susannah, stepped in. Now it's seven years later and Annie's wealthy family is heading toward bankruptcy. Susannah brings in the best consultant in England to rescue their London public relations agency and, as the Fates have decreed, the genius turns out to be Jake, who is out for revenge.