"In his seventh business book, author, entrepreneur, and investor Gary Vaynerchuk offers advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media"--

The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC Marshall School of Business In this follow-up to his bestselling book The End of Marketing As We Know It, Sergio Zyman, Coca-Cola's renowned former chief marketing officer, argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.

You are manipulated by marketing all the time. This book will prove it to you- and enable you to use them in your own business to sell more often, and to sell to more people.Don't think you are any different from all the "sheeple"...Most people will pass on and decline to buy the book; only a select few will be willing to risk the high price of this book to learn something new about marketing.All purchasers also receive a certificate good for 100 minutes of exclusive 1:1 consulting time with Marketing Expert and Business Strategist Issamar Ginzberg, a $575.00 Value!Don't think for a minute that the people that have reviewed this book have actually purchased it- most people won't spend this amount of money on a book!There is no questions that you'll agree that this book has taught you the most amazing lesson about marketing you have ever learned!