"In his seventh business book, author, entrepreneur, and investor Gary Vaynerchuk offers advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media"--

Widely acknowledged as the greatest marketer/salesman of the television era, Ron Popeil literally invented direct-response TV sales which, over the last 20 years, has earned him $300 million. The Salesman of the Century presents his rags-to-riches story.

All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.

Arthur Levitt -- chmn. of the Securities & Exchange Comm. (SEC) for 8 years under Pres. Clinton -- provides the best kind of insider information: the kind that can help honest small investors protect themselves from the deliberately confusing ways of Wall Street. Levitt offers the benefits of his own experience, both on Wall Street & as its chief regulator. His straight talk about the ways of stockbrokers (they are salesmen, plain & simple), corporate financial statements (the truth is often hidden), mutual fund managers (remember who they really work for), & other aspects of the business will help to arm everyone with the tools they need to protect -- & enhance -- their financial future. This book is clear & informative; the analysis of investor alternatives is jargon-free.

Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century. Zyman explores such topics as: Why feel-good marketing is pointless unless it results in sales Why marketing is a science not an art How a well-honed strategy is more important to success than what ads say And much more

Food trucks are hitting the streets from Miami to Maui but greasy reheated tacos and soggy burgers are a thing of the past. Today's mobile eateries have foodies flocking for gourmet bacon jam burgers, delicious Parisian-style crepes, and decadent handcrafted organic ice cream cones just to name a few. A less expensive alternative to opening a brick-and-mortar restaurant, food trucks, food trailers, food carts, and even food bicycles can be started by anyone whether you're a trained chef or an amateur baker. If you've ever dreamed of jumping on the food truck bandwagon this book will provide you with all the information necessary to get you on the road. Highlights include: * Understanding all the startup costs and sources for purchasing or leasing your kitchen on wheels; * Building a business plan that will guide decision making and set you up for success; * Scouting locations for optimal visability and sales; * Calculating your true product costs and how to price your menu in a way that will be profitable; * Connecting with customers inexpensively by using traditional marketing tools and social media to keep them coming back for more; and * Appendices containing detailed worksheets that clearly walk you through the financial side of the business and comprehensive lists of resources and business licensing offices broken down by state and territory.

“ Blood Feud rivals A Civil Action for best non-fiction book of the past twenty years.” — John Lescroart, New York Times bestselling author of Damage Procrit seemed like a biotech miracle, promising a golden age in medical care. Developed in the 1980s by Amgen and licensed to the pharmaceutical giant, Johnson & Johnson, the drug (AKA Epogen and Aranesp) soon generated billions in annual revenue—and still does. In 2012, world famous cyclist, Olympian, and Tour de France champion Lance Armstrong was banned from professional cycling on doping charges for using EPO (the blanket name for the drugs Procrit and Epogen), resulting in a global controversy about abuse, big pharmaceutical companies, and the lies and inaccuracies concerning performance-enhancing drugs. Mark Duxbury was a J&J salesman who once believed in the blood-booster, setting record sales and winning company awards. Then Duxbury started to learn unsavory truths about Procrit and J&J’s business practices. He was fired and filed a whistleblower suit to warn the public. When Jan Schlichtman ( A Civil Action ) learned of Duxbury’s crusade, he signed on. Now, he’s fighting on behalf of cancer patients and for every American who trusts Big Pharma with his life.

Forget fashionistas. Meet the bargainista. SEINFELD's Annie Korzen (Doris Klompus) is a thrifty woman with expensive tastes. Raised by an immigrant mother who reused tea bags, Annie learned early on how to be an economista.In Bargain Junkie, Korzen shares her hilarious tales from the trenches--the garage sales, estate sales, thrift stores, rummage sales, and online auctions. Korzen haggles, scrimps, saves, and stretches her dollars and her imagination so she can afford to travel, dress well, and eat out whenever possible.Whether she's getting a cardiovascular workout at the mall, getting revenge on a yard sale con artist, or eating herself sick at the free green room buffet before appearing on The Oprah Winfrey Show, Annie is the ultimate bargainista.

This collection of Seligman's articles and addresses on fiscal theory and policy includes "Comparative Tax Burdens in the Twentieth Century," "Income Taxes and the Price Level," "Are Stock Dividends Income," "The Sales Tax," "The Problem of Tax-exempt Securities," and "The Reform of Municipal Taxation."

What impact has Russia's chosen path of reform had on the development of law after the collapse of the communist regime? This collection of essays examines how Russia's distinctive traditions of law?and lawlessness?are shaping the current struggle for economic reform in the country. Nine renowned scholars, chosen from specialties in history, politi

The average book sells 300 copies and doesn't change the career-or life-of its author whatsoever. Instead, it becomes a shelf decoration, just one that happened to take a lot of money and effort to create. It doesn't have to be this way. After all, you probably already have a beautiful shelf! Whether you're ready to share your expertise with the world, want to launch a book that will serve you for your entire career or are tired of releasing books that don't do anything to help your business, On Good Authority: 7 Steps to Prepare, Promote and Profit from a How-To Book that Makes You the Go-To Expert is for you. Culled from dozens of interviews with top founders, CEOs, thought leaders and authors like Robert Greene, Chris Voss and Jay Abraham, On Good Authority walks you through a proven system for planning, promoting and profiting from your own how-to book while also breaking down how this kind of book can build your authority in ways nothing else can. In this book, you'll learn how to: Find an idea that will attract your ideal client so you can actually generate income from your book Nurture an audience while your book is being written so you don't end up releasing your book to crickets Break into the media big leagues by scoring appearances on shows like Today and Good Morning America Land podcast interviews that can lead to big book sales Create and secure paid speaking gigs with your newfound authority Have a tool that builds your business 24-7 for the rest of your life, without ever asking for a raise or complaining As Robert Greene says himself (in this book), "A book is the royal path to any kind of success you want in life." Still, the royal path requires very specific steps (but no curtseys). Learn what they are by reading On Good Authority today.