"In his seventh business book, author, entrepreneur, and investor Gary Vaynerchuk offers advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media"--

"By now, we all know the mythology of the digital revolution: it improved efficiency, eliminated waste, and fostered a boom in innovation. But as business reporter David Sax shows in this clear-sighted, entertaining book, not all innovations are written in source code. In fact, businesses that once looked outdated are now springing with new life. Behold the Revenge of Analog. Sax has found story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music supposedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade, generating more than half a billion dollars in 2015 alone. Even the offices of Silicon Valley icons like Google and Facebook increasingly rely on analog technologies like pen and paper for their business. Sax's work reveals not just an underreported trend in business, but a more fundamental truth about how humans shop, interact, and even think. Blending psychology and observant wit with old-fashioned reportage, Sax shows that humans need to work, sell, and live in the real world--not on a screen"--

"Over the last twenty years, art has become more accessible than ever before. A painter can post their latest creation on Instagram and wait as the likes pile up; a budding filmmaker can shoot a clip on their iPhone, then upload it to YouTube for thousands to view. The digital landscape has fundamentally altered what it means to be creative, as well as how consumers interact with artistic production both economically and curatorially. William Deresiewicz, a leading critic of contemporary culture in America, argues that we are in the midst of an epochal transformation within art. Whereas the nineteenth century considered artists to be craftsmen and the twentieth century treated them as professionals, artists today are uniquely dependent upon themselves. The internet, along with decreases in art funding and the growing prevalence of gig economies, has forced artists to become responsible for every aspect of their work, from conception to promotion, from sales to legacy. In The Death of the Artist, Deresiewicz profiles those struggling to make a living through the arts, from the twenty-something college novelist with a multi-hyphenated job title to the midlife painter who must utilize social media to stay relevant. Deresiewicz shows what the birth of the "creative entrepreneur" signifies about our evolving society at large and what might be done to keep artists thriving, because we need them"--

Food trucks are hitting the streets from Miami to Maui but greasy reheated tacos and soggy burgers are a thing of the past. Today's mobile eateries have foodies flocking for gourmet bacon jam burgers, delicious Parisian-style crepes, and decadent handcrafted organic ice cream cones just to name a few. A less expensive alternative to opening a brick-and-mortar restaurant, food trucks, food trailers, food carts, and even food bicycles can be started by anyone whether you're a trained chef or an amateur baker. If you've ever dreamed of jumping on the food truck bandwagon this book will provide you with all the information necessary to get you on the road. Highlights include: * Understanding all the startup costs and sources for purchasing or leasing your kitchen on wheels; * Building a business plan that will guide decision making and set you up for success; * Scouting locations for optimal visability and sales; * Calculating your true product costs and how to price your menu in a way that will be profitable; * Connecting with customers inexpensively by using traditional marketing tools and social media to keep them coming back for more; and * Appendices containing detailed worksheets that clearly walk you through the financial side of the business and comprehensive lists of resources and business licensing offices broken down by state and territory.

The average book sells 300 copies and doesn't change the career-or life-of its author whatsoever. Instead, it becomes a shelf decoration, just one that happened to take a lot of money and effort to create. It doesn't have to be this way. After all, you probably already have a beautiful shelf! Whether you're ready to share your expertise with the world, want to launch a book that will serve you for your entire career or are tired of releasing books that don't do anything to help your business, On Good Authority: 7 Steps to Prepare, Promote and Profit from a How-To Book that Makes You the Go-To Expert is for you. Culled from dozens of interviews with top founders, CEOs, thought leaders and authors like Robert Greene, Chris Voss and Jay Abraham, On Good Authority walks you through a proven system for planning, promoting and profiting from your own how-to book while also breaking down how this kind of book can build your authority in ways nothing else can. In this book, you'll learn how to: Find an idea that will attract your ideal client so you can actually generate income from your book Nurture an audience while your book is being written so you don't end up releasing your book to crickets Break into the media big leagues by scoring appearances on shows like Today and Good Morning America Land podcast interviews that can lead to big book sales Create and secure paid speaking gigs with your newfound authority Have a tool that builds your business 24-7 for the rest of your life, without ever asking for a raise or complaining As Robert Greene says himself (in this book), "A book is the royal path to any kind of success you want in life." Still, the royal path requires very specific steps (but no curtseys). Learn what they are by reading On Good Authority today.