This book combines the analytic principles of digital business and data science with business practice and big data. The interdisciplinary, contributed volume provides an interface between the main disciplines of engineering and technology and business administration. Written for managers, engineers and researchers who want to understand big data and develop new skills that are necessary in the digital business, it not only discusses the latest research, but also presents case studies demonstrating the successful application of data in the digital business.

Through careful analysis of contemporary records in the engineering profession, the author shows how management invented itself and carved its own domain in the face of hostility and resistance from both manufacturers and workers. The book demonstrates how the new language and rhetoric of management emerged, and how it confronted and replaced the language of traditional capitalism: "system" instead of "individuals"; "jobs" instead of "natural rights"; "planning" instead of "free initiatives".

A collection of Peter Ferdinand Drucker's legendary essays on business, management, economics and society, written between 1972 and 1980. They reflect an international viewpoint and are concerned with what Drucker called "social ecology" and especially institutions - governments, organized science, business or schools. This hardcover release is being published as part of the Harvard Business Press Drucker Library.

Psychology and Industrial Efficiency. By Hugo Münsterberg. Our aim is to sketch the outlines of a new science which is to intermediate between the modern laboratory psychology and the problems of economics: the psychological experiment is systematically to be placed at the service of commerce and industry. So far we have only scattered beginnings of the new doctrine, only tentative efforts and disconnected attempts which have started, sometimes in economic, and sometimes in psychological, quarters. The time when an exact psychology of business life will be presented as a closed and perfected system lies very far distant. But the earlier the attention of wider circles is directed to its beginnings and to the importance and bearings of its tasks, the quicker and the more sound will be the development of this young science. What is most needed to-day at the beginning of the new movement are clear, concrete illustrations which demonstrate the possibilities of the new method. In the following pages, accordingly, it will be my aim to analyze the results of experiments which have actually been carried out, experiments belonging to many different spheres of economic life. But these detached experiments ought always at least to point to a connected whole; the single experiments will, therefore, always need a general discussion of the principles as a background. In the interest of such a wider perspective we may at first enter into some preparatory questions of theory. They may serve as an introduction which is to lead us to the actual economic life and the present achievements of experimental psychology.