Edward R. Murrow was one of America's "most dedicated and eloquent spokesmen. The people of the free world are deeply in his debt. So is broadcast journalism, which, in so many ways, he helped establish and to which he was one of the finest practitioners. He set standards of excellence that remain unsurpassed. His thoughtful spirit of inquiry, his profound insight and his single-minded devotion to quality were without parallel in radio, television or any other medium." -Memorial plaque, CBS Broadcast Center, New York City

High school elections may be popularity contests, but this guide to becoming a successful high school politician reveals that with the right strategy anyone can win. Collected from more than 1,000 students recently involved in winning campaigns, advice is presented for a wide range of campaign tactics from techniques for running against even the most popular and qualified opponents to the most effective means of publicizing a candidacy. Selections from successful high school speeches, posters, and handouts are provided, along with a large list of sample campaign slogans, and are accompanied by anecdotes from a nationwide group of students about the smarts, drive, and guile necessary to win a student government position. Battle-tested techniques for both overcoming and utilizing a major campaign obstacle adolescent political apathy are also included.