NEW YORK TIMES BESTSELLER From the Nobel Prize-winning author of Thinking, Fast and Slow and the coauthor of Nudge, a revolutionary exploration of why people make bad judgments and how to make better ones--"a tour de force" ( New York Times ). Imagine that two doctors in the same city give different diagnoses to identical patients--or that two judges in the same courthouse give markedly different sentences to people who have committed the same crime. Suppose that different interviewers at the same firm make different decisions about indistinguishable job applicants--or that when a company is handling customer complaints, the resolution depends on who happens to answer the phone. Now imagine that the same doctor, the same judge, the same interviewer, or the same customer service agent makes different decisions depending on whether it is morning or afternoon, or Monday rather than Wednesday. These are examples of noise: variability in judgments that should be identical. In Noise , Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein show the detrimental effects of noise in many fields, including medicine, law, economic forecasting, forensic science, bail, child protection, strategy, performance reviews, and personnel selection. Wherever there is judgment, there is noise. Yet, most of the time, individuals and organizations alike are unaware of it. They neglect noise. With a few simple remedies, people can reduce both noise and bias, and so make far better decisions. Packed with original ideas, and offering the same kinds of research-based insights that made Thinking, Fast and Slow and Nudge groundbreaking New York Times bestsellers, Noise explains how and why humans are so susceptible to noise in judgment--and what we can do about it.

'The Story of God' explores the relationship between humanity & the divine across time, from the primitive worship of our early ancestors to faith in the modern world. The author provides a startling discourse between science & religion.

The most mysterious object in the universe is covered in a dull grey membrane and resembles a gigantic fungus. It is, of course, the human brain. Technology has helped us understand how the brain gives rise to the human mind. We can now tell which regions of the brain use energy and which cells generate electricity, as we fall in love, tell a lie or dream of a lottery win. In this accessible and entertaining book, Robert Winston explains how memories are formed or lost, how the ever-changing brain is responsible for toddler tantrums, teenage angst, and the battle of the sexes, and reveals the truth behind extra-sensory perception, deja vu and out-of-body experiences. But paradoxically, science may never quite explain the remarkable mechanism that makes each of us unique.