In this classic text, the first full-scale application of cognitive science to politics, George Lakoff analyzes the unconscious and rhetorical worldviews of liberals and conservatives, discovering radically different but remarkably consistent conceptions of morality on both the left and right. For this new edition, Lakoff adds a preface and an afterword extending his observations to major ideological conflicts since the book's original publication, from the impeachment of Bill Clinton to the 2000 presidential election and its aftermath.

Modernity and its Futures is a major introductory textbook which examines the forces reshaping modern industrial societies and the new patterns, structures and relationships that are emerging in the contemporary world. The key debates about these changes are introduced and critically discussed; they include the transformation of Eastern Europe, the collapse of the USSR, globalisation, environmental challenges, post industrialism, cultural change and post-modernism. The book also looks back to the formation of modern societies, and of social science, to explore the character of 'modernity' and the relationship between 'early-modern' and 'post-modern' societies, and assess whether the paradigms and theories used to analyse 'modern' societies are adequate for social formations today. Designed as an introduction to modern societies and modern sociological analyses, this book is of value to students on a wide variety of social science courses in universities and colleges, and also for readers with no prior knowledge of sociology. Selected readings from major social theorists are integrated into each chapter, together with student questions and exercises.