In The New Society, Peter Drucker extended his previous works The Future of Industrial Man and The Concept of the Corporation into a systematic, organized analysis of the industrial society that emerged out of World War II. He analyzes large business enterprises, governments, labor unions, and the place of the individual within the social context of these institutions. Although written when the industrial society he describes was at its peak of productivity, Drucker's basic conceptual frame has well stood the test of time. Following publication of the first printing of The New Society, George G. Higgins wrote in Commonweal that "Drucker has analyzed, as brilliantly as any modem writer, the problems of industrial relations in the individual company or 'enterprise.' He is thoroughly at home in economics, political science, industrial psychology, and industrial sociology, and has succeeded admirably in harmonizing the findings of all four disciplines and applying them meaningfully to the practical problems of the 'enterprise.'" This well expresses contemporary critical opinion. Peter Drucker's new introduction places The New Society in a contemporary perspective and affirms its continual relevance to industry in the mid-1990s. Economists, political scientists, psychologists, and professionals in management and industry will find this seminal work a useful tool for understanding industry and society at large.

Gatorade is an enthralling story, brought to life in bright color and sharp detail in this book as journalist and author Darren Rovell chronicles every astonishing milestone of the company's history. With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan "Be Like Mike" endorsement deal. With refreshing candor, First in Thirst also offers an inside look at all the aspects that went into building the brand, such as: negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the mishaps that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. First in Thirst identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share. Long before America knew what "deep-down body thirst" was, a team of university scientists had already invented something to quench it. This book is the story of the product and the company, and of America's fascination with the one and only Gatorade.

This book combines the analytic principles of digital business and data science with business practice and big data. The interdisciplinary, contributed volume provides an interface between the main disciplines of engineering and technology and business administration. Written for managers, engineers and researchers who want to understand big data and develop new skills that are necessary in the digital business, it not only discusses the latest research, but also presents case studies demonstrating the successful application of data in the digital business.

Whether you subscribe to the philosophy that management is an art and not a science or that it’s a science composed of best practices and systemic steps, one thing is for sure: there is no one easy way to describe what managers do. In this inspiring book, Henry Mintzberg, one of today’s most respected and controversial thinkers on management, joins forces with other leading business figures to provide a provocative mix of writing on management that inspires laughter as much as it brings forth tears (for poor old management itself!). Management? It’s Not What You Think! gets readers thinking as they never have before on topics including management terminology and buzzwords, myths and maxims, MBAs, management fads, leadership, strategy, and much more. With wit, intrigue, and plenty of food for thought, Mintzberg presents articles, book and journal excerpts, letters, web selections, and musings that will spark debate in managers of all types and experiences and renew their interest in doing what they do best--managing.

In this fourth edition of his ground-breaking work, Herbert A. Simon applies his pioneering theory of human choice and administrative decision-making to concrete organizational problems. To commemorate the fiftieth anniversary of the book's original publication, Professor Simon enhances his timeless observations on the human decision-making process with commentaries examining new facets of organizational behavior. Investigating the impact of changing social values and modem technology on the operation of organizations, the new ideas featured in this revised edition update a book that has become a worldwide classic. Named by Public Administration Review as "Book of the Half Century," Administrative Behavior is considered one of the most influential books on social science thinking, and was referred to by the Nobel Committee as "epoch-making." Written for managers and other professionals who wish to understand the decision-making processes at the heart of organization and management, it is also essential reading for students in business and management, economics, sociology, psychology computer science, government, and law.

Michael Gurian's trademark use of brain science in gender studies together with real life examples of what is currently happening in business leadership make this an important resource for businesses and organizations. It provides new vision and useful practical applications, helping women and men in the workplace become more effective and fulfilled, and ultimately helping businesses and business leaders realize increased profits. Through examples and case studies from companies like Kodak, Nike, Nintendo, Home Depot, Proctor & Gamble, Avon, and Disney, the book shows readers how ignoring gender diversity actually impedes the true potential of any business.

"Jay Sekulow--one of America's most influential attorneys--explores the current political landscape in which bureaucracy has taken over our government and provides a practical roadmap to help take back our personal liberties. From Ellis Island to the Supreme Court in just two generations, Jay Sekulow is on a mission to defend the American right to individual freedom--and he will protect it from any threat, even if that includes our current administration. According to Jay, the warning signs were there before Obama was elected. This new and unprecedented attack on individual liberties became clear as soon as Obama came to power. The administration's focus on increasing the power of the government, decreasing individual autonomy, and suppressing dissent goes against all of the fundamental liberties outlined in the Constitution. As our government cracks down on leaks in their own operations and supports intrusions into individual privacy, personal freedom is lost. But Jay has a plan to fight back. With insights into Jay's legal strategies, Power Trip focuses on successful responses to previous Obama Administration overreach and acts as a guide to help Americans continue on this path. Jay shines a light on many abuses Americans are unaware of, and teaches us how to respond in effective ways, providing a roadmap for future victories. A welcome voice to conservative ears, Sekulow's point of view wholeheartedly supports those fighting to uphold personal liberties regardless of the administration in charge"--

The Power to Persuade answers a fundamental question: how can you navigate a world where persuasion, rather than direct command, is the rule? In public sector organizations, and in today's "flattened" corporate hierarchies, traditional management strategies simply do not work. This book shows how to hone the political skills that are so often the key to improved performance - whether the goal is better policy or greater profit. While teaching at Harvard University, Richard Haass realized that no existing book advised people working in political settings how to be more effective. Now he has filled the gap. Using a compass as his operating metaphor - your boss is north of you, your staff is south, colleagues are east, and so on - Haass provides guidelines for managing relationships, setting goals, and translating goals into results. His interviews with Colin Powell, James Baker, Robert Strauss, and dozens of others yield valuable, practical insight. For the tens of millions of Americans

Readers learn how daring companies have gone beyond the computerization of now mundane manufacturing and clerical tasks and introduced expert systems that automate human reasoning, judgment, expertise and knowledge in pursuit of greater efficiency and profit.

With this first of eight volumes, the eminent economist Fritz Machlup launches his monumental inquiry into the production of knowledge as an economic activity. Volume I presents the conceptual framework for this inquiry and falls into three parts: Types of Knowledge, Qualities of Knowledge, and Knowledge as a Product. Originally published in 1981. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.