A short and entertaining audiobook on the modern art of writing well by New York Times bestselling author Steven Pinker Why is so much writing so bad, and how can we make it better? Is the English language being corrupted by texting and social media? Do the kids today even care about good writing? Why should any of us care? In The Sense of Style , the bestselling linguist and cognitive scientist Steven Pinker answers these questions and more. Rethinking the usage guide for the twenty-first century, Pinker doesn't carp about the decline of language or recycle pet peeves from the rulebooks of a century ago. Instead, he applies insights from the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose. In this short, cheerful, and eminently practical book, Pinker shows how writing depends on imagination, empathy, coherence, grammatical knowhow, and an ability to savor and reverse engineer the good prose of others. He replaces dogma about usage with reason and evidence, allowing writers and editors to apply the guidelines judiciously, rather than robotically, being mindful of what they are designed to accomplish. Filled with examples of great and gruesome prose, Pinker shows us how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right. Includes a PDF of the Glossary and Grammar Trees.

With a combination of scientific insight and humor, the author shows why women and men can walk away from the same conversation with completely different impressions of what was said. Studded with examples of real conversations, this book provides readers with the tools to understand what went wrong - and to find a common language in which to strengthen relationships at work and at home. Contents: 1. Different words, different worlds 2. Asymmetries: women and men talking at cross-purposes 3. 'Put down that paper and talk to me?': rapport-talk and report-talk 4. Gossip 5. 'I'll explain it to you': lecturing and listening 6. Community and contest: styles in conflict 7. Who's interpreting? issues of dominance and control 8. Damned if you do 9. 'Look at me when i'm talking to you!': cross talk across the ages 10. Living with asymmetry: opening lines of communication.

Crystallizing Public Opinion is a groundbreaking book on public relations, written by Edward Bernays, the father of modern PR. Originally published in 1923, this influential work explores the psychology of mass communication, the power of propaganda, and the strategic methods used to shape public opinion. Bernays, drawing from psychology, sociology, and media influence, reveals how businesses, governments, and organizations can use public relations techniques to sway public perception and control narratives. This book is essential reading for marketing professionals, public relations experts, advertisers, political strategists, and media analysts. Bernays explains the role of group psychology, the herd instinct, and mass persuasion tactics, making it clear that effective public relations is both an art and a science. His insights into media manipulation, corporate branding, and political propaganda remain as relevant today as they were a century ago. Perfect for those interested in marketing strategies, psychological influence, corporate communication, and social influence, Crystallizing Public Opinion provides a historical foundation for the modern PR industry. Whether you are a communications student, business leader, journalist, or historian, this book offers invaluable lessons on the mechanics of shaping public thought and the responsibility of ethical persuasion in an increasingly media-driven world.

From the co-director of the Endangered Language Alliance, a captivating portrait of contemporary New York City through six speakers of little-known and overlooked languages, diving into the incredible history of the most linguistically diverse place ever to have existed on the planet Half of all 7,000-plus human languages may disappear over the next century and--because many have never been recorded--when they're gone, it will be forever. Ross Perlin, a linguist and co-director of the Manhattan-based non-profit Endangered Language Alliance, is racing against time to map little-known languages across the most linguistically diverse city in history: contemporary New York. In Language City , Perlin recounts the unique history of immigration that shaped the city, and follows six remarkable yet ordinary speakers of endangered languages deep into their communities to learn how they are maintaining and reviving their languages against overwhelming odds. Perlin also dives deep into their languages, taking us on a fascinating tour of unusual grammars, rare sounds, and powerful cultural histories from all around the world. Seke is spoken by 700 people from five ancestral villages in Nepal, a hundred of whom have lived in a single Brooklyn apartment building. N'ko is a radical new West African writing system now going global in Harlem and the Bronx. After centuries of colonization and displacement, Lenape, the city's original Indigenous language and the source of the name Manhattan ("the place where we get bows"), has just one fluent native speaker, bolstered by a small band of revivalists. Also profiled in the book are speakers of the Indigenous Mexican language Nahuatl, the Central Asian minority language Wakhi, and the former lingua franca of the Lower East Side, Yiddish. A century after the anti-immigration Johnson-Reed Act closed America's doors for decades and on the 400th anniversary of New York's colonial founding, Perlin raises the alarm about growing political threats and the onslaught of "killer languages" like English and Spanish. Both remarkable social history and testament to the importance of linguistic diversity, Language City is a joyful and illuminating exploration of a city and the world that made it.

"The book is arranged by theme and occasion: Memorials and Patriotic Speeches, War and Revolution Speeches, Tributes and Eulogies, Debates and Argumentation, Trial Speeches, Gallows and Farewell Speeches, Sermons, Inspirational Speeches, Lectures and Instructive Speeches, Speeches of Social Responsibility, Media Speeches, Political Speeches (in Safire's words, "the anthologist's mother's milk"), and Commencement Addresses. Each speech is expertly introduced by the editor, who places the speech's occasion in historical context and analyzes the particular techniques that give the speech its force and effect. William Safire enlivens many of these introductions with personal anecdotes of the circumstances of the speechmaker and the speech. His Introduction is a brisk, compact, effective short course in how to make a great speech - with a cornucopia of examples to follow." "No one faced with the need to go before an audience of any size to argue, persuade, uplift, introduce, memorialize, or amuse should be without Lend Me Your Ears. It serves equally as a work of permanent reference use and as a treasure-house for the browser in search of inspiration, instruction, and entertainment. In this anthology, editor and subject matter have met to result in a book that draws from the ages - and that will last for decades as the definitive word on human eloquence."--BOOK JACKET.

In The Politics of Language, David Beaver and Jason Stanley present a radical new approach to the theory of meaning, offering an account of communication in which political and social identity, affect, and shared practices play as important a role as information. This new view of language, they argue, has dramatic consequences for free speech, democracy, and a range of other areas in which speech plays a central role.Drawing on a wealth of disciplines, The Politics of Language argues that the function of speech—whether in dialogue, larger group interactions, or mass communication—is to attune people to something, be it a shared reality, emotion, or identity. Reconceptualizing the central ideas of pragmatics and semantics, Beaver and Stanley apply their account to a range of phenomena that defy standard frameworks in linguistics and philosophy of language—from dog whistles and covert persuasion to echo chambers and genocidal speech. The authors use their framework to show that speech is inevitably political because all communication is imbued with the resonances of particular ideologies and their normative perspectives on reality. At a time when democracy is under attack, authoritarianism is on the rise, and diversity and equality are being demanded, The Politics of Language offers a powerful new vision of the language of politics, ideology, and protest. --

Robin Lakoff gets to the heart of one of the most fascinating and pressing issues in American society today: who holds power and how they use it, keep it, or lose it. In a brilliant and vastly entertaining discussion of news events that have occupied an enormous amount of media space--political correctness, the Anita Hill/Clarence Thomas hearings, Hillary Rodham Clinton as First Lady, O. J. Simpson's murder trial, the Ebonics controversy, and the Clinton sex scandal--Lakoff shows that the struggle for power and status at the end of the century is being played out as a war over language. Controlling language is a basis for all power, she says, and therefore it is worth fighting for. As a result, newly emergent groups, especially blacks and women, are contending with middle- to upper-class white men for a share in "language rights." Lakoff's introduction to linguistic theories and the philosophy of language lays the groundwork for an exploration of news stories that meet what she calls the UAT (Undue Attention Test). As the stories became the subject of talk-show debates, late-night comedy routines, Web sites, and magazine articles, they were embroidered with additional meanings, depending on who was telling the story. Race, gender, or both are at the heart of these stories, and each one is about the right to construct meanings from languagein short, to possess power. Because language tells us how we are connected to one another, who has power and who does not, the stories reflect the language war. We use language to analyze what we call "reality," the author argues, but we mistrust how language is used today--witness the "politics of personal destruction" following the Clinton impeachment. Yet Lakoff sees in the struggle over language a positive goal: equality in the creation of our national discourse. Her writing is accessible and witty, and her excerpts from the media are used to great effect.

Covering the how and why of etymology (along with generous helpings of who, what when and where) Word Origins explains the science behind the word histories we take so much for granted. With this book, you'll not only learn the origins of hundreds of words, you'll understand how true word histories are actually uncovered. Part history, part how-to manual, Word Origins draws back the curtain to show how etymologists perform amazing feats of word archaeology.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

The 18th century was a wealth of knowledge, exploration and rapidly growing technology and expanding record-keeping made possible by advances in the printing press. In its determination to preserve the century of revolution, Gale initiated a revolution of its own: digitization of epic proportions to preserve these invaluable works in the largest archive of its kind. Now for the first time these high-quality digital copies of original 18th century manuscripts are available in print, making them highly accessible to libraries, undergraduate students, and independent scholars. Medical theory and practice of the 1700s developed rapidly, as is evidenced by the extensive collection, which includes descriptions of diseases, their conditions, and treatments. Books on science and technology, agriculture, military technology, natural philosophy, even cookbooks, are all contained here. ++++ The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to insure edition identification: ++++ British Library T001171 London: printed for J. Fuller, at his circulating-library, and S. Neale, at Chatham, 1754. [2],112, [6]p.; 12°

Predicates and their Subjects is an in-depth study of the syntax-semantics interface focusing on the structure of the subject-predicate relation. Starting from where the author's 1983 dissertation left off, the book argues that there is syntactic constraint that clauses (small and tensed) are constructed out of a one-place unsaturated expression, the predicate, which must be applied to a syntactic argument, its subject. The author shows that this predication relation cannot be reduced to a thematic relation or a projection of argument structure, but must be a purely syntactic constraint. Chapters in the book show how the syntactic predication relation is semantically interpreted, and how the predication relation explains constraints on DP-raising and on the distribution of pleonastics in English. The second half of the book extends the theory of predication to cover copular constructions; it includes an account of the structure of small clauses in Hebrew, of the use of `be' in predicative and identity sentences in English, and concludes with a study of the meaning of the verb `be'.