From Jeff Pearlman--the New York Times best-selling author of Three Ring Circus--comes the rollicking, outrageous story of the USFL, full of larger-than-life characters and you-can't-make-this-up stories featuring some of the biggest celebrities and buffoons in the game. The United States Football League--known fondly to millions of sports fans as the USFL--did not merely challenge the NFL, but cause its owners and executives to collectively shudder. In its three seasons from 1983-85, it secured multiple television deals, drew millions of fans and launched the careers of legends such as Steve Young, Jim Kelly, Herschel Walker, and Reggie White. But then it died beneath the weight of a particularly egotistical and bombastic team owner--a New York businessman named Donald J. Trump. In Football for a Buck, Jeff Pearlman draws on more than four hundred interviews to unearth all the salty, untold stories of one of the craziest sports entities to have ever captivated America. From 1980s drug excess to airplane brawls and player-coach punch outs, to backroom business deals and some of the most enthralling and revolutionary football ever seen, Pearlman transports readers back in time to this crazy, boozy, audacious, unforgettable era of the game. He shows how fortunes were made and lost on the backs of professional athletes and how, forty years ago, Trump was already a scoundrel and a spoiler. For fans of Terry Pluto's Loose Balls or Jim Bouton's Ball Four and of course Pearlman's own stranger-than-fiction narratives, Football for a Buck is sports as high entertainment--and a cautionary tale of the dangers of ego and excess.

"In public discourse in the United States, small businesses are lauded as drivers of the economy and keys to economic growth, while "big business" is often vilified. Even in the face of evidence that larger firms are proven to be more likely to stimulate economic growth, American public policy favors small businesses through measures such as lowering taxes or regulatory requirements for firms under a certain number of employees. The authors trace the anti-big business sentiment back to its roots in the early founding of our nation. While the Jeffersonian ideal of every citizen being self-employed made sense for a pre-industrial agrarian society, changes in technology have led to significant economies of scale for big businesses. Now, we see that countries with more self-employed workers are also more likely to be in poverty (think of emerging economies where everyone is an entrepreneur, and compare it to the compensation and benefits packages available to employees of large firms in more advanced economies). Rather than simply taking the opposite view that "bigger is better," the authors argue that a modern capitalist society has room for businesses of all sizes and that we should not be privileging one type of business over another due to size alone, especially when our perception of who creates jobs and grows the economy does not track with reality"--

The cofounder of True Religion Brand Jeans, Kym Gold uses her story to serve up a firm dose of life and career lessons that helped her build a multimillion-dollar fashion brand from the ground up. Kym Gold’s mantra, “never settle for a no; always look for a yes,” is what led her to co-create True Religion Brand Jeans, a major retail clothing company that sold for close to a billion dollars in 2013. In Gold Standard, Kym finally gives her side of the story of how the once fledgling jeans company that nobody wanted, went on to become a giant revolutionizing player in the fashion industry. As a woman in the boys’ club world of the fickle fashion business, Kym armed herself and became one of True Religion’s majority shareholders and their lead female clothing designer. On Valentine’s Day in 2007, she was served divorce papers by her then husband and had her company ripped from under her—all within an hour. Since then, she has reestablished her place in the industry and catapulted herself into the coveted 1 percent of the richest Americans. In Gold Standard , Kym’s savvy business and fashion branding experience of thirty years gives a behind-the-scenes look into the always changing fashion industry. It also mixes in her compelling personal journey, including her marriage to Mark Burnett before he became TV's biggest mega producer, a compassionate view for women of the pressures of balancing a career, finances, and family. Kym motivates readers to throw the gold gloves on and put up a fight.

Franchising: Pathway to Wealth Creation is franchising as true entrepreneurship, for every potential franchisor and franchisee ready to generate large-scale wealth. Authors include the entrepreneur who built the world's largest system of Jiffy Lube franchises, the executive who grew Dunkin' Donuts by 1,000%, and the franchising expert at the world's #1 franchise bank lender. This remarkable team covers every step from assessment through cashing out, every element of the product/service delivery system, and every facet of the franchisee/franchisor relationship.

Based upon one of MSNBC's longest-running series (YOUR BUSINESS with JJ Ramberg), this collection of hard-earned practical advice is culled from the thousands of successful small business owners and entrepreneurs who have appeared on J.J.'s show. With advice from Ramberg and such notable entrepreneurs as Blake Mycoskie and Mike Michalowicz, this right-to-the-point book covers topics from human resources to finance, public relations to sales, and much, much more -- all geared towards the small business owner. Knowing that entrepreneurs have no time to waste, Ramberg presents simple and effective guidance that can be put to use right away. This book will be indispensable for every small business owner, from a family-owned store to a venture capitalist-backed start up.

Donny Deutsch's hit CNBC show The Big Idea has put the spotlight on those ordinary moments when people have the courage and stamina to make their dreams come true. In his book, Deutsch draws not only on his own tremendous focus and expertise, but on that of dozens of the successful entrepreneurs whom he has interviewed, to help you create your own enterprise. From the "Gut Check Moment" to "Mom Power," The Big Idea takes aspiring entrepreneurs along every step of the way.

This book is the businessperson's guide to influencing government decisions without incurring the cost of a professional lobbyist, at a time when those decisions are, increasingly, a key to survival. When big corporations want to influence the government, they hire pricey lobbyists. But little guys have been on their own—until now. Equally useful to entrepreneurs and established owner/managers, Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government is a businessperson's guide to getting heard by government decision-makers by using the same tactics professionals employ. Readers will learn how to lobby in a compelling, sophisticated way through a comprehensive approach that will work at any level, but the book is especially suited to state and local government where routine decisions can mean life or death for small- and medium-sized businesses. The book not only explains the building blocks of advocacy—targeting, tools, and tactics—but also applies them to specific, common challenges like seeking a variance or fighting an ordinance. Packed with examples and easily adaptable models, Be Your Own Lobbyist shows how even a small business can get a fair shake in the halls of government.

" This book provides an effective antidote to the small business owner's frustration with government, demonstrating how to cut through regulations, red tape, and political corruption. "--Provided by publisher.

The office of tomorrow is already with us. You can see it in coffee shops, airport lounges and hotel lobbies across the world. It's called the mobile office and in some instances consists of only a laptop and a wireless broadband card. Even now mobile office options are evolving rapidly and the bewildering range of add-ons is growing every day. Ironically, the choices meant to make your life simpler and more productive are in fact becoming more and more complex. Arthur Goldstuck has once again come to the rescue. This vital roadmap guides you through the jungle of competing products and connectivity options, and helps you to decipher the hard-sell you are bombarded with daily. Should you upgrade now? Should you wait for the next version? Are you being led down an electronic dead-end? This book answers such questions with insights into older technologies that are still viable, practical advice on current office options and predictions on what will arrive in the near future. Whether you are self-employed, an entrepreneur looking to start up a small business or a corporate looking to become more efficient, this book could hold the key to your streamlined success.

Tired of small business self-help books that over-promise and under-deliver? Then, Getting Rich Without Going Broke is the book for you! For the first time ever, millionaire entrepreneur and investor Rosalind Resnick shares her secrets of success and shows you how to use luck, logic and leverage to build your own multi-million-dollar business. From mapping out your strategy and targeting your market to raising capital and building the winning team, Resnick takes you by the hand and coaches you step-by-step on how to minimize your risk and maximize your chances of success. An invaluable resource for any aspiring entrepreneur!

Entrepreneur Magazine columnist and blogger Rosalind Resnick shares her secrets of success and shows you how to build your own multi-million-dollar business.