"In his seventh business book, author, entrepreneur, and investor Gary Vaynerchuk offers advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media"--

In The Revolution Was Televised, celebrated TV critic Alan Sepinwall chronicles the remarkable transformation of the small screen over the past fifteen years. Focusing on twelve innovative television dramas that changed the medium and the culture at large forever, including The Sopranos, Oz, The Wire, Deadwood, The Shield, Lost, Buffy the Vampire Slayer, 24, Battlestar Galactica, Friday Night Lights, Mad Men, and Breaking Bad, Sepinwall weaves his trademark incisive criticism with highly entertaining reporting about the real-life characters and conflicts behind the scenes. Drawing on interviews with writers David Chase, David Simon, David Milch, Damon Lindelof and Carlton Cuse, and Vince Gilligan, among others, along with the network executives responsible for green-lighting these fresh shows, The Revolution Was Televised is the story of how a new golden age was born, one that's as rich with drama and thrills as the very shows themselves.

Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperilled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon; socialise on Facebook; turn to Apple for entertainment; and rely on Google for information. These firms sell their efficiency and purport to make the world a better place, but what they have done instead is to enable an intoxicating level of daily convenience. As these companies have expanded, marketing themselves as champions of individuality and pluralism, their algorithms have pressed us into conformity and laid waste to privacy. They have produced an unstable and narrow culture of misinformation, and put us on a path to a world without private contemplation, autonomous thought, or solitary introspection - a world without mind. In order to restore our inner lives, we must avoid being co-opted by these gigantic companies, and understand the ideas that underpin their success. Elegantly tracing the intellectual history of computer science - from the Descartes and the enlightenment to Alan Turing to Stuart Brand and the hippie origins of today's Silicon Valley - Foer exposes the dark underpinnings of our most idealistic dreams for technology. The corporate ambitions of Google, Facebook, Apple, and Amazon, he argues, are trampling longstanding liberal values, especially intellectual property and privacy. This is a nascent stage in the total automation and homogenization of social, political, and intellectual life. By reclaiming our private authority over how we intellectually engage with the world, we have the power to stem the tide. At stake is nothing less than who we are, and what we will become. There have been monopolists in the past but today's corporate giants have far more nefarious aims. They're monopolists who want access to every facet of our identities and influence over every corner of our decision-making. Until now few have grasped the sheer scale of the threat. Foer explains not just the looming existential crisis but the imperative of resistance.

The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles. "The ideas in his book will help you see the world in a new way." --Bill Clinton "Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends ." --Bill Gates In 1982, readers discovered Megatrends . In 2000, The Tipping Point entered the lexicon. Now, in Microtrends , one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement. Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them: People are retiring but continuing to work. Teens are turning to knitting. Geeks are becoming the most sociable people around. Women are driving technology. Dads are older than ever and spending more time with their kids than in the past. You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper. Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.

Food trucks are hitting the streets from Miami to Maui but greasy reheated tacos and soggy burgers are a thing of the past. Today's mobile eateries have foodies flocking for gourmet bacon jam burgers, delicious Parisian-style crepes, and decadent handcrafted organic ice cream cones just to name a few. A less expensive alternative to opening a brick-and-mortar restaurant, food trucks, food trailers, food carts, and even food bicycles can be started by anyone whether you're a trained chef or an amateur baker. If you've ever dreamed of jumping on the food truck bandwagon this book will provide you with all the information necessary to get you on the road. Highlights include: * Understanding all the startup costs and sources for purchasing or leasing your kitchen on wheels; * Building a business plan that will guide decision making and set you up for success; * Scouting locations for optimal visability and sales; * Calculating your true product costs and how to price your menu in a way that will be profitable; * Connecting with customers inexpensively by using traditional marketing tools and social media to keep them coming back for more; and * Appendices containing detailed worksheets that clearly walk you through the financial side of the business and comprehensive lists of resources and business licensing offices broken down by state and territory.

American politics has been hijacked. Over the past three decades, a fringe group of economic hucksters has corrupted and perverted our nation's policies. With dark, engaging wit, Jonathan Chait reveals how these canny zealots first took over the Republican Party and then gamed the political system and the media so that once unthinkable policies--without a shred of academic, expert, or even popular support--now drive the political agenda, regardless of which party is in power. Why have these ideas succeeded in Washington? How did a clique of extremists gain control of American economic policy and sell short the country's future? And why do their outlandish ideas still determine policy despite repeated electoral setbacks? Chait tells the outrageous and eye-opening story, expertly explaining just how politics and economics work in Washington. He has produced a riveting drama of greed and deceit that should be read by every concerned citizen, especially in an election year.

Meet your next crisis head on and get through it stronger than ever by using the hard-earned strategies and core principles from Marc Polymeropoulos, a highly decorated, 26-year operations officer with the CIA. Marc Polymeropoulos has had to live with the consequences of decisions made under the most high-stress circumstances you can imagine as a senior intelligence officer in the CIA, retiring from his 26 years of service as one of the CIA's most decorated field officers. Though your crisis situations may not entail international counter terrorism as Marc's did, in our age of social media and a 24-hour news cycle, the consequences of mishandling a crisis can escalate quickly, leaving irreparable damage to a company's reputation and bottom line in its wake. In Clarity in Crisis, Marc shares how true leaders need to lead in and through times of crisis and thrive under conditions of ambiguity, rather than message their way out or duck from hard decisions. This book provides proven strategies and core principles that leaders can apply to meet any crisis head on and lead through it, including: The critical elements to managing crisis, such as knowing who you can always count on to execute under high-stress situations. An understanding of the importance of following and stressing key fundamentals and avoiding shortcuts that often do more harm than good. Implementation guidance from the "Mad Minute" section at the end of each chapter that summarizes key points and action items you can begin applying right away. How to gain confidence that you are ready for the next crisis and embrace any situation with no fear. Far from mere theory, Clarity in Crisis outlines the unique mindset and strategies Marc himself practiced and honed throughout his remarkable career. The core principles outlined in these pages will help you find unshakeable clarity in crisis and lead when others want to flee.

DANNY SCHECHTER, "The News Dissector" has spent decades as a truth teller in the media, with leading media companies and as an independent filmmaker with the award-winning independent company Globalvision. A graduate of Cornell and the London School of Economics, Schechter was a Nieman Fellow at Harvard and a multiple Emmy Award winner at ABC News, where he was among the first to cover the S&L crisis. In 2007, his film IN DEBT WE TRUST was the first to expose Wall Street's connection to subprime loans, predicting the economic crisis that this book investigates. Schechter is a blogger, editor of Mediachannel.org, and author of nine books. He has reported from 53 countries, and lives in Gotham. He owns no derivatives or tranches.

If you use a personal computer or automated teller machine, make purchases online, or consume media of any kind, your life is directly impacted by the five digital-age visionaries profiled in The New Imperialists . Reams have already been written, of course, about Microsoft's Bill Gates, AOL-Time Warner's Steve Case, Oracle's Larry Ellison, Amazon.com's Jeff Bezos, and Cisco's John Chambers. But Mark Leibovich, national technology reporter for The Washington Post , digs deeper here to present insightful individual portraits of these "generals of the networked world's ruling empires" that reveal what has really driven them to the leading edge of today's business universe. Based on some 400 interviews with relatives, friends, associates, and adversaries, in addition to one-on-one sessions with its usually more reticent subjects, the book offers a very readable account of key formative events and subsequent reactions that are not typically part of such titans' shared résumés. From the personal experiences that helped shape their generally serene youth--Ellison "had difficulty telling the truth," for example, while Chambers "battled dyslexia and for a time believed he was stupid"--to the public manifestations that now affect millions, Leibovich presents eye-opening accounts recommended for anyone drawn to the human stories behind our day's most ubiquitous corporate names. --Howard Rothman

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Burton Blumert is an entrepreneur who knows not only all that there is to know about precious metals but also about politics and economics. He offers his wide-ranging insights in this funny, charming, and also learned collection of essays from many years of writing. David Gordon finds that this book is full of insight: "Burt s writings on politics are by no means confined to praise or condemnation of particular people. He grasps the essence of issues that most others fail to see at all." Blumert was among the closest friends of Murray and Joey Rothbard, having helped him during in his professional life many times. You will find here fascinating stories of their life together. There are also movie reviews, fiction and non-fiction reviews, commentary on media talking heads, observations on various mass insanities, and a contrarian take on virtually all conventional wisdom. This is an enjoyable book that helps you see the world through the eyes of an observer thoroughly steeped in the Rothbardian world view. "As a writer, as you will see from this book, he is a talented satirist who can teach the truths of liberty and life while making you laugh out loud. Most of all, he has shown how the Mises-Rothbard dream of drawing together commerce and ideas can be achieved." Llewellyn H. Rockwell, Jr. 366 page, Paperback, ISBN 978-1-933550-30-5