A short and entertaining audiobook on the modern art of writing well by New York Times bestselling author Steven Pinker Why is so much writing so bad, and how can we make it better? Is the English language being corrupted by texting and social media? Do the kids today even care about good writing? Why should any of us care? In The Sense of Style , the bestselling linguist and cognitive scientist Steven Pinker answers these questions and more. Rethinking the usage guide for the twenty-first century, Pinker doesn't carp about the decline of language or recycle pet peeves from the rulebooks of a century ago. Instead, he applies insights from the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose. In this short, cheerful, and eminently practical book, Pinker shows how writing depends on imagination, empathy, coherence, grammatical knowhow, and an ability to savor and reverse engineer the good prose of others. He replaces dogma about usage with reason and evidence, allowing writers and editors to apply the guidelines judiciously, rather than robotically, being mindful of what they are designed to accomplish. Filled with examples of great and gruesome prose, Pinker shows us how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right. Includes a PDF of the Glossary and Grammar Trees.

Crystallizing Public Opinion is a groundbreaking book on public relations, written by Edward Bernays, the father of modern PR. Originally published in 1923, this influential work explores the psychology of mass communication, the power of propaganda, and the strategic methods used to shape public opinion. Bernays, drawing from psychology, sociology, and media influence, reveals how businesses, governments, and organizations can use public relations techniques to sway public perception and control narratives. This book is essential reading for marketing professionals, public relations experts, advertisers, political strategists, and media analysts. Bernays explains the role of group psychology, the herd instinct, and mass persuasion tactics, making it clear that effective public relations is both an art and a science. His insights into media manipulation, corporate branding, and political propaganda remain as relevant today as they were a century ago. Perfect for those interested in marketing strategies, psychological influence, corporate communication, and social influence, Crystallizing Public Opinion provides a historical foundation for the modern PR industry. Whether you are a communications student, business leader, journalist, or historian, this book offers invaluable lessons on the mechanics of shaping public thought and the responsibility of ethical persuasion in an increasingly media-driven world.

"The book is arranged by theme and occasion: Memorials and Patriotic Speeches, War and Revolution Speeches, Tributes and Eulogies, Debates and Argumentation, Trial Speeches, Gallows and Farewell Speeches, Sermons, Inspirational Speeches, Lectures and Instructive Speeches, Speeches of Social Responsibility, Media Speeches, Political Speeches (in Safire's words, "the anthologist's mother's milk"), and Commencement Addresses. Each speech is expertly introduced by the editor, who places the speech's occasion in historical context and analyzes the particular techniques that give the speech its force and effect. William Safire enlivens many of these introductions with personal anecdotes of the circumstances of the speechmaker and the speech. His Introduction is a brisk, compact, effective short course in how to make a great speech - with a cornucopia of examples to follow." "No one faced with the need to go before an audience of any size to argue, persuade, uplift, introduce, memorialize, or amuse should be without Lend Me Your Ears. It serves equally as a work of permanent reference use and as a treasure-house for the browser in search of inspiration, instruction, and entertainment. In this anthology, editor and subject matter have met to result in a book that draws from the ages - and that will last for decades as the definitive word on human eloquence."--BOOK JACKET.

Robin Lakoff gets to the heart of one of the most fascinating and pressing issues in American society today: who holds power and how they use it, keep it, or lose it. In a brilliant and vastly entertaining discussion of news events that have occupied an enormous amount of media space--political correctness, the Anita Hill/Clarence Thomas hearings, Hillary Rodham Clinton as First Lady, O. J. Simpson's murder trial, the Ebonics controversy, and the Clinton sex scandal--Lakoff shows that the struggle for power and status at the end of the century is being played out as a war over language. Controlling language is a basis for all power, she says, and therefore it is worth fighting for. As a result, newly emergent groups, especially blacks and women, are contending with middle- to upper-class white men for a share in "language rights." Lakoff's introduction to linguistic theories and the philosophy of language lays the groundwork for an exploration of news stories that meet what she calls the UAT (Undue Attention Test). As the stories became the subject of talk-show debates, late-night comedy routines, Web sites, and magazine articles, they were embroidered with additional meanings, depending on who was telling the story. Race, gender, or both are at the heart of these stories, and each one is about the right to construct meanings from languagein short, to possess power. Because language tells us how we are connected to one another, who has power and who does not, the stories reflect the language war. We use language to analyze what we call "reality," the author argues, but we mistrust how language is used today--witness the "politics of personal destruction" following the Clinton impeachment. Yet Lakoff sees in the struggle over language a positive goal: equality in the creation of our national discourse. Her writing is accessible and witty, and her excerpts from the media are used to great effect.