"Hardcore Software: Inside the Rise and Fall of the PC Revolution by Steven Sinofsky offers an in-depth exploration of the personal computer industry's evolution. The book delves into the technological innovations and corporate culture that shaped the industry, providing insights into the challenges and triumphs experienced by businesspeople in the field. Sinofsky, drawing from his own experiences, presents a detailed narrative of the industry's growth, highlighting key moments and figures that contributed to its development. This nonfiction work serves as both a historical account and a personal reflection on the dynamic world of computer software and personal computing." --

This book focuses on the analytic principles of business practice and big data. Specifically, it provides an interface between the main disciplines of engineering/technology and the organizational and administrative aspects of management, serving as a complement to books in other disciplines such as economics, finance, marketing and risk analysis. The contributors present their areas of expertise, together with essential case studies that illustrate the successful application of engineering management theories in real-life examples.