"An engaging read that will engross any would-be entrepreneur" ( Wall Street Journal ), now updated with a new afterword by the author: In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company -- all revealed by co-founder and first CEO Marc Randolph. Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought--leveraging the internet to rent movies--and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. But Hastings was intrigued, and the pair--with Hastings as the primary investor and Randolph as the CEO--founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world--even with an idea that many think will never work. What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

This first comprehensive story of logging, lumbering, and forest conservation in Texas records the industry's history from the earliest days of the Republic, when a few isolated operations provided for local needs, through the first four decades of the twentieth century. Supplemented by over one hundred photographs, many never before published, the text re-creates Texas' heyday as one of the nation's leading timber producers. At that time, the forested area equaled the state of Indiana. In the words of one visitor, the forest was "like a vast wave that has rolled in upon a level beach . . . creeping forward, thinning out, and finally disappearing, except where, along a river course, it pushes far inland." The industry's most significant growth occurred between the end of Reconstruction and the beginnings of World War II, when entrepreneurs from the North, the South, and the East ventured into the vast stands of virgin timber in the Texas Piney Woods. These pioneers, attracted by the great potential fortunes to be made, provided the capital, expertise, and energy that introduced large mills and railroads to Texas lumbering and developed markets for their products--not only in Houston, Dallas, and other Texas cities but also across the United States and throughout the world. Various lumber companies, logging and mill operations, company towns, and the genesis of forest conservation are all featured in the text and illustrations. This account will appeal to historians, conservationists, and general readers interested in the Texas lumber industry and in Texas economic history.

First published in 1989, Technology and Development in the Third Industrial Revolution is a significant contribution to history.